Many American consumers have internalized the recession experience. Traditional assumptions underpinning consumer, meeting attendee and event professional segmentation are no longer valid. Discover how meeting professionals are adjusting their event planning strategies to the "New Normal" and what you can do to attract emerging post-recession consumer, attendee and event professional segments.
26. • Online footprint
• Social media
interactions
• B There B4 the Sale
• Geo-location
27. Process to monitor,
engage & manage
conversations &
relationships
with existing & prospective
customers & influencers across
the Internet, social networks &
digital channels. ~ Mark Walsh
53. • Technology
infrastructure
• Systems of record vs.
systems of engagement
• Helping your customers
reach their customers
beyond four walls of
venue
78. To expect a normal
recovery cycle,
whether it is corporate profits or lending or
consumer spending or capital investment, or
pick the category—increased meeting
attendance, or association growth, or…
is just not
reasonable.
~ Don Reynolds, Economist
21st Century Forecasting