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(born on December 4, 1925 in Mundare, a small town in Alberta, Canada) ,[object Object]
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(Presence of reinforcement or punishment)
Reinforcement theory of motivation was proposed by BF Skinner and his associates.  It states that individual’s behavior is a function of its consequences . (based on law of effect)
Positive and Negative Reinforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
- Anything that increase the behavior - is a consequence of behavior that decreases the likelihood of repetition.
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Reinforcement theory observational learning theory