Personal Information
Organização/Local de trabalho
Other
Cargo
Digital Media and Performance Coordinator
Setor
Apparel / Fashion
Sobre
Fernanda is a senior digital marketing professional experienced both on CPG and Telecom industries, currently
taking part in the team responsible for developing Avon´s digital maturity, working both in:
• planning and implementing digital campaigns (both creative and media strategies) for products and branding and
• coordinating digital projects with cross-functional teams (sales, product managers, legal & regulatory, CRM, IT, etc.) and multiple stakeholders in a fast paced environment, defining scope and following up the action plan until the conclusion of each project.
Marcadores
work motivation
motivation
communcation
gestão de pessoas
self-determination theory
comunicação
psicologia
motivação
ihc
digital advertising
digital marketing
kpis
análise digital
métricas digitais
performance
digital analytics
teste de usabilidade
inquirição contextual
anáise da tarefa
avaliação cooperativa
design de interação
grupo de foco
avaliacao heuristica
web logs
tags
cookies
analytics strategy
estratégia de analytics
web beacons
javascript
usabilidade
ergodesign
ergonomics
human factors
peronas
cenários
slideshare
pesquisa
coleta de dados
instagram
abordagem sistêmica
google maps
perfil usuário
the back of the napkin
codex
pensamento viual
apresentações
analises de negocios
raciocinio analitico
5w2h
squid
analises
visual thinking
web analytics
avinash
web analytics an hour a day
kaushik
avinash kaushik
trinity platform
analytics
strategic planning
strategy
stra
strategic management
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