Cours donné dans le cadre du certificat en marketing digital d'ichec formation continue

1. Jacques Folon Ph.D.
www.folon.com
Partner Edge Consulting
Professeur
ICHEC
Maître de conférences
Université de Liège
Professeur invité
Université Saint Louis (Bxl)
ESC Rennes School of Business
Université de Lorraine (Metz)
le monde a changé
l’entreprise a changé
CERTIFICAT EN MARKETING DIGITAL

2. 2
CONTEXT

3. WELCOME TO THE NEW WORLD
OF THE XXIST CENTURY

4. LE MONDE CHANGE - DE WERELD VERANDERD

5. http://fr.slideshare.net/ayeletb/preparing-for-the-future-the-power-of-relationships
STOP READING MY BOOK !

7. Source: h*p://school.stagneso4ohemia.org/OldClass5.jpg
1916

8. Crédit: h*p://www.gutenberg.org/files/15595/15595-h/images/imagep158.jpg
1916

9. Crédits: h*p://www.spacegrant.nau.edu/stargazer/Classroom%20group.JPG
2016

10. Crédit: h*p://www.faw.com/Events/images/044-2.jpg
2016

11. NO CHANGE
PLEASE

13. Source: http://fr.slideshare.net/briansolis/official-slideshare-for-whats-the-future-of-business

14. SOCIAL MEDIA

15. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

16. 16
HR 2.0 ?

17. 17
this is what 2.0 means

19. COST CUTTING !
SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

20. 20
TRAINING

21. SERIOUS GAMES

23. EMPLOYER
BRANDING

29. CORPORATE
SOCIAL
NETWORK

32. http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

34. http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

35. INFORMATION
SECURITY

38. 38

40. SOURCE : UWE | 5 juin 2013| @awtbe | André Blavier & Pascal Poty

41. 41

42. 42
BE READY FOR 2018 !!!!

43. RECRUTEMENT

44. 1980
71http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

45. 2000
72http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

46. 2016
73http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

47. 47
ORGANIGRAMME

49. 49

51. 51
Increasing pressure on
“traditional” organizations
Formal organization/
Hierarchy
Social organization /
Heterarchy
SOURCE: http://fr.slideshare.net/eteigland/building-the-networked-innovative-organization?from_search=14

52. 52
ERGONOMIE

53. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

54. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

55. 55
COMMAND &
CONTROL

56. SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

57. 45
http://i.telegraph.co.uk/multimedia/archive/02183/computer-cctv_2183286b.jpg

58. MANAGEMENT BY OBJECTIVES

59. 59
LA FIN DU SILO

62. BRING YOUR
OWN DEVICE

63. Les employés veulent utiliser leurs propres outils
personnels
ACATAWAD!

64. http://fr.slideshare.net/MicrosoftEntrepreneurs/rdi105-byod-resister-ou-embrasser?qid=d1192010-03b1-49ee-a555-ab31c4e7a1cd&v=default&b=&from_search=4

65. DIGITAL
GENERATION

66. http://sandstormdigital.com/2012/11/08/understanding-digital-natives/

69. KNOWLEDGE
MANAGEMENT

70. h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

71. h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

72. Source de l’image: h*p://agiledudes.com/wp-content/uploads/brain-transfer.jpg

73. h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

74. h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

75. EVALUATIE
EVALUATION

76. Evaluation are dead

80. CONCLUSION

81. 81
DIGITAL MANAGER

82. 82http://sugiyaproject.wordpress.com/2011/04/28/thoughts-on-opportunity/

84. NEW
BUSINESS
MODEL

85. Environnnement

91. QUESTIONS ?