'Designing for everyone is designing for no-one' is the admonition in design circles. But what do you do when you are legally or morally mandated do design for the widest possible audience? I discuss how my UX tools break down, and heuristics to go forward anyway.
2. We make digital to Convert
whatever Conversion means
• Understand the thing
• Be moved by the thing
• Take action about the thing
• Buy the thing
• Subscribe to the thing
3. User-centered design
Focus on the person you have to convert
• Define who
• Get them on the room when you design
• Test on them
Know your user.
30. UX Tool: Qual Testing
UX Tool: Personas
Problematic
No insight
UX Tool: Competitor Analysis
No insight
31.
32. UX Tool: Qual Testing
UX Tool: Personas
Problematic
No insight
UX Tool: Competitor Analysis
No insight
UX Tool: Lean / Experiments
33. UX Tool: Qual Testing
UX Tool: Personas
Problematic
No insight
UX Tool: Competitor Analysis
No insight
UX Tool: Lean / Experiments
Brand damage
34. UX Tool: Qual Testing
UX Tool: Personas
Problematic
No insight
UX Tool: Competitor Analysis
No insight
UX Tool: Lean / Experiments
Brand damage
You still need to do this
37. Accessibility, for reals
(The user is beyond drunk)
Heuristic 1:
As a start, Google for ‘GDS Consider the range’
‘GDS Services that are simple to explain’