James Valentine, MSC

48 Seguidores

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I leverage a background in strategic communication, rhetorical analysis, digital publishing, user research, and web analytics to create and organize iterative testing and optimization campaigns that deliver insights and improve performance. Ultimately, I'm here to help clients build an effective, scalable process around four key questions: 1. What are we trying to accomplish? 2. How will know if we've done that? 3. What do we think drives/impedes the users ability to do that? 4. How will we validate our thinking?

analytics communication organization lds group user experience digital marketing interpersonal a/b testing conversion rate optimization cro storytelling productivity process marketing collaboration information technology web analytics strategy lean ux measure byui cxo feedback

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James Valentine, MSC

Apresentações

Improving User Feedback on LDS.org - 2015

Organizing the Work - Analytics Strategy

Learning to Be Lean (LDS.org Homepage Redesign Case Study)

Being a Strategic Communicator as an Analyst (Annotated)

Being Analytical (BYU-Idaho March 11, 2016)

Digital Measurement Strategy: Organize the Work (BYU-Idaho)

7 Ways to Deliver Value Before Running a Single A/B Test

Organizational Communication Dynamics at the LDS Church

Building Your Analytics Toolbox

Process Matters

Influencing Others With Data

Being a Data-Driven Communicator

Gostaram

The Asana Culture Code

Visual Design with Data

The Hierarchy of Engagement

10 Color Banner Design Inspiration

11 Stats You Didn’t Know About Employee Recognition

How to Have Difficult Conversations

25 Need-to-Know Marketing Stats

Growing Your Business Through Experimentation

We Are Social's Guide To Building A Connected Strategy

Beyond MVP: 10 tips for creating your Minimum Loveable Product @ Lean Conf 2014

[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experiments

Data visualization: Be understood

Pitching Ideas: How to sell your ideas to others

Crafting Visual Stories with Data

NPR API: Create Once Publish Everywhere

International marketing mistakes related to culture

You Suck At PowerPoint!

Displaying Data

The Sucking Manifesto