Search on Google Like a Pro is a presentation by Emmanuel Bida Thomas in a Tukul Session on the evening of Saturday 25th November 2023.

1. Search on Google
Like a Pro
A TUKUL SESSION
WITH
BIDA
25TH NOVEMBER 2023

2. Session Content
1. Understanding Google's search operators
2. Utilizing advanced search settings
3. Mastering keyword search techniques
4. Exploring Google's advanced search features
5. Evaluating search results for credibility

3. Session Objectives
Understand and effectively use advanced search operators such as site:, filetype:, and intitle: to
refine search results and find specific information.
Utilize advanced search settings on Google's search page to customize the search experience
based on language preferences, region-specific results, and date range filters.
Master keyword search techniques, including using quotation marks for exact phrase searches,
excluding specific terms with the minus sign, and using asterisks for wildcard searches.
Explore Google's advanced search features, such as image search, news search, and Google
Scholar, to access specialized content and find information beyond regular web pages.
Learn how to critically evaluate search results for credibility and reliability by assessing the source,
checking for bias, and verifying information through multiple sources

4. Introduction
Searching with regular sentences will only get you so far – if you need to find something a
bit tricky turn to these advanced yet simple methods
By focusing on certain keywords and excluding others, they allow you to use Google more
accurately and effectively.
Google search operators, or characters you can add to your search word or phrase, help
you find more refined and targeted results.
Running a simple Google search can leave you with an overwhelming number of results.

5. Google search operators
Google Search operators
are combinations of words
and symbols that improve
your online search results.
By focusing on certain
keywords and excluding
others, they allow you to
use Google more
accurately and effectively.

6. Google search operators
Words such as AND or
OR
Punctuation such as
quotation marks
Symbols such as @ or
$
Any combination of
these

7. How to use Google Search operators
• Think of a topic you want to research.
• Decide if you want to narrow your search by
excluding certain results or looking for information
from one particular website.
• Find a search operator to perform your specific
search.
• Enter your search term and search operator into the
Google Search box.
• Press enter. Google then returns a list of filtered
results based on your search term and search
operator.
You can use
Google Search
operators to find
information the
same way you
would search for
any topic or
keyword:

8. Google search operators
• " "
• Surround your search term with quotation marks to get an exact match of that word or phrase.
Example: "B2B marketing jobs"
• *
• The asterisk, known as a wildcard, searches for any word or phrase you include. Example:
terriers * labradors
• OR
• Place OR (all caps) between two words to combine searches. Use it to search for results that
have one of those words but not both. Example: B2B OR B2C
• AND
• Place AND (all caps) between two words if you want your results to include both. Example: B2B
AND B2C

9. Google search operators
• |
• The pipe symbol does the same thing as OR. Example: B2B | B2C
• ( )
• Put a search term between parenthesis to group commands.
• Example: (B2B OR B2C) marketing jobs
• -
• Put a hyphen before any term you want to exclude from results.
• Example: dog breeds -terriers
• ..
• If you want to search for a number between a range of numbers, place two periods between that
range. Example: election results 1996..2016

10. Google search operators
• $
• Use a dollar sign to search for prices. You can use the Euro sign to search for prices in
that currency. Example: piano $1500
• @
• Use this symbol to search for results in social media. Example: @twitter
• #
• Use this symbol to search for hashtags. Example: #sundayfunday
• in
• Put "in" between two units you want to convert. Example: 100 F in C

11. Google search operators
• $
• Use a dollar sign to search for prices. You can use the Euro sign to search for prices in
that currency. Example: piano $1500
• @
• Use this symbol to search for results in social media. Example: @twitter
• #
• Use this symbol to search for hashtags. Example: #sundayfunday
• in
• Put "in" between two units you want to convert. Example: 100 F in C

12. Google search operators
• site:
• Search within a certain website or web domain.
• Example: site:indeed.com or site:.edu
• related:
• Find websites with content similar to a certain website.
• Example: related:indeed.com
• cache:
• Find Google's most recent cached (saved) version of a webpage.
• Example: cache:indeed.com
• filetype:
• Search for only one type of file. Example: filetype:PDF

13. Google search operators
• define:
• Find the definition of a word.
• Example: define:neuroscience
• weather:
• Find the weather for a location by city, state, county or ZIP code.
• Example: weather:77354
• map:
• See a map of a location. Example: map:Houston
• inurl:
• Find a URL with a certain word or phrase.
• Example: dog breeds inurl:terrier

14. Google search operators
• ~
• Include synonyms of a word in your search.
• Example: ~marketing
• +
• Find the exact match of a word or phrase.
• Example: +dog breeds
• daterange:
• Search within a certain date range in the Julian date format.
• Example: marketing jobs daterange:20120-20140
• info:
• Find information about a webpage. Example: info:indeed.com

15. Google search operators
• link:
• Find pages that link to a site.
• Example: link:indeed.com
• loc:
• Find results from a certain place.
• Example: loc:houston marketing jobs
• phonebook:
• Find a phone number. Example: phonebook:kai jones

16. Tips for using Google Search operators
Remove spaces between commands and search terms.
• A clean search will likely give you the best results.
Combine search operators.
• You can use nearly all basic and advanced commands together to narrow your search
further. Example: "marketing jobs" site:indeed.com inurl:B2B
Exclude terms that are not valuable to your search.
• Use a hyphen frequently to avoid content that is not helpful.
• Example: "marketing jobs" -houston -freelance
Find plagiarism.
• Find out if someone has copied your content by searching for a phrase and excluding
your site. Example: intext:"SEO is the process of attracting organic traffic to your
website" -site:indeed.com

17. Tips for using Google Search operators
Learn how Google categorizes your site.
• Use the related: command to find competing sites and
how they rank on search results.
Find pages on your website that are not secure.
• Website URLs that start with HTTPS are secure, while
URLs that start with HTTP aren't secure. Search your
site for unsecured pages using this command:
site:indeed.com -inurl:https.

18. References
• The Complete Guide To Google Search Operators |
Indeed.com
• How to use search like a pro: 10 tips and tricks for Google
and beyond | Google | The Guardian
• 21 Google Search Tips You'll Want to Learn | PCMag

19. A HUGE VOTE OF THANKS
SINCERE APPRECIATION FOR JOINING US IN THE TUKUL!
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