1. DEPARTMENT OF MEDIA & FILM STUDIES
AS Media Studies
Foundation Portfolio Production Brief (G321)
Main Task Music Magazine
Contents Page Statement of Intent Guide
WHAT layout will you be using for your contents page (This
relates to the use of COLUMNS and GRIDS in planning your Contents Page layout) and WHY?
Editors I have decided to have my contents page
talk T in this way because I really found that this
Image
design was very simple. I also choose this
design because it challenged the typical
Image
E convention of a vibe magazine contents
page. I wanted to keep the magazine
X simple that’s why I chose to only use two
columns, and no grids. I didn’t want to over
T power the contents page. I have also
decided not to have any colour on the
contents page again to make it simple. I
wanted to also challenge this magazines
contents page by also adding an editors
talk to the magazine, which will allow the
reader to connect directly to the editor. I
found it will give the reader an insight into
the magazine before they actually read the
magazine.

2. WHAT codes and conventions will you be using from your CONTENTS PAGE
RESEARCH and WHY
This article breaks the rules of codes and
conventions; it uses a feature well, which is a
mixture of articles, and information which feeds
off information from the front page. In this
contents page, they have used two columns.
One consisting of text and the other consisting
of a singular image. This isn’t the normal way in
which magazines do their contents page, they
would normally stick to three columns, one
column will be a comment from the editor,
images usually central and articles left. I have
decided to break the norms of codes and
conventions and copying this way of presenting
a contents page. I have decided to manipulate
this codes and conventions instead of one
image; I have decided to use various images,
similar to this magazine. With text on the right
and images on the left. I have also decided to
add an editors talk to the contents page. Again
breaking the typical codes and conventions in
magazines.

3. Will you be using for your Contents Page and WHY will they appeal to your potential target
audience?
It will appeal to my target audience who are late teens to mid twenties. I have researched on my
target audience and found out that the prefer simple contents page, with a variety of images, and
some also said that they liked the contents page to have a comment from the editor, which will
break the fourth wall. So in my contents page I have included all of these things, to again pin point
my target audience. It will appeal to them because the articles which are featured on the contents
page, all consist of gossip, fashion and personal articles of celebrities. This will create a
relationship between the celebrities and the readers. The target audience of the magazine are very
simple females, that’s why I didn’t over bear the contents page with too much colour or images.
Which doesn’t make the magazine less appealing, or less eye-catching. It is rather straight to the
point. My contents page will consist of a four shot types, extreme close ups, close up, cut in’s, this
will be useful when I am trying to show off certain images for my which will relate to my article.

4. WHAT stories will you be including in your Contents Page and
HOW will they be related to the images?
The stories that will be included in my contents page are
articles about the kind of instruments which are popularly
used within the RnB genre. It will also feature an article
Editors talk
T
targeting the female audience about how to create your
own glamorous look from home. Which most females are
eager to do, with a very cheap price tag with it. There will
be a ‘peak’ of how to create this look, luring the female
E
audience into the article. This will be related to the image
because there will be a medium shot, of a glamorous
photo-shoot which will feature how the final look is created.
In the article it will give step by step advice on how to
1 2
X
create this look. Another article which will be featured in image Image of a
the magazine will be an article about a young RnB of Celebrity in
superstar who has made it to the top. This will attract glamour the studio
shoot
readers who aspire to be RnB superstars; it will give them
T
an insight to stardom. With words of wisdom directly from
the celebrity. This will be related to the image, because it 3 4
Image of Image of
will be an image of the celebrity. The mock up on the right Ebonie another
is something I want to follow, if not completely the same, I playing glamour
the shoot
would like the images to take this format. Also I will indicate piano
above the image the number of where the article can be
found above the image, making a direct link

5. WHAT do you want these images to tell your audience and WHY?
I want the images to tell the audience a mini story; I want it to give previews of what the articles
will be about. I want to describe to the audience visually about what the magazine will be about.
I want the images to reflect what the articles are about. I also want the audience to be able to
connect to the images on the contents page. I want the images on the contents page to also
reflect what kind of magazine it is. I want the images to inform the reader about the genre of the
magazine they are reading. Through the VIBE magazine I have decided to follow, there aren’t
any instruments featured on the contents page, I plan on challenging this typical convention of
VIBE.
In this image I Editors talk
have decided
to place an T
E
instrument,
which will
allow me to
break the
typical
conventions of
X
VIBE’s contents
page layout.
3
Image of
Ebonie
playing
T
the
piano

6. WHAT colour scheme (shades, tints and colours) will you be using and
WHY?
I will be sticking to a very plain colour scheme of black and red, which will mainly be seen in the format of
text. I will like to keep the colours very simple, so it will not distract the audience from the articles or to
make the contents page to look too clumsy. As I will be following the VIBE contents page layout it uses
simple colour schemes for the contents page, sticking only to a black or white occasionally which can be
seen in the above contents pages. I feel that this is very effective because it doesn’t allow the image to
be too dominant, but shares the power between both the image and the contents page. It creates a
balance between both the image and the text. I will also be sticking to a simple white background, I didn’t
want to over bear my contents page with so many things at one time. As I will be using various images
inside my contents page, I thought about adding colour to the background, but decided not to, because it
will be to distracting, and as my target audience prefer a much simpler magazine, I thought no colour will
capture their desired effect. I only broke the normal convention when I added pink to the text to create a
much feminine vibe to the magazine.

7. WHAT essential information will be included in your Contents
Page e.g. Features, reviews, commentary and WHY?
The features that will be included in the contents page which I see as essential
information are the most important articles in the magazine. I will number them so
that it will be easier for the reader to find the article in the magazine. The editors talk
will also be essential information because it creates a sense of friendship between the
reader and the editor. The gossip articles I also see as essential information, when I
asked my target audience they complained that other magazine didn’t really give them
the dirty gossip, I would like to please my target audience, so I have decide to make
this a key feature in my magazine.

8. HOW will you be arranging the information on your
contents page and WHY?
I will be aligning the text to the right, and place the
T
information on the right column of the contents page, All the
similar to the magazine below, I don’t really like the fact information
the magazines name is very small. So I have decided to will be on
make the masthead, ‘The Rhythm’ medium sized at the
this side of
top of the contents page, followed by ‘contents’
E
underneath. So the name of the magazine will be
the contents
remembered by the reader. It will create a house style page, with
for the magazine, in all the contents page to follow the very clear
contents page will take this format. I have decided to headings
follow the way in which the VIBE magazine places the and also
X
text on the right because it is the magazine I wish to show the
copy. page
number, to
indicate
T
where the
reader can
find the
article in the
magazine.

9. HOW will you make your Contents Page easy for your audience to find the major cover
story or other stories?
I will make it easy for my audience to find the major cover story on the contents page, by making the
text of that article bigger and bolder than the rest of the other stories. I have also decided to keep it
consistent with the front cover, which also make the main article bolder than the rest of the cover
lines. I have also decided to indicate using a page number where the article can be found in the
magazine.
By doing this the reader will be
Ebonie able to find the main article
‘My rise to quicker. It is bolder than the rest of
the top’ the other articles in the magazine
Pg. 5
<Candae>
How to create
By doing this using page numbers
your glamour look in the article it will be much easier
for less
Pg. 7
for the reader to find the article in
the magazine. rather than flicking
<Marques> through aimlessly. It will point out
Brawl in night
club where the article can be found.
Pg. 11

10. WHAT type of fonts and font sizes (style of lettering used) will
you be using for your Contents Page and WHY?
I will be using various font sizes in the magazine, a medium sized font for the masthead
and strap line. Larger font for the main article, with smaller font for the other articles
in the magazine. I will also be sticking to a simple colour scheme of red and black, with
a slight touch of pink, to draw in that feminine aura to the magazine, this will act as my
soothing colour, in order not to bombard the reader with alarming colours. It will keep
the contents page simple, because I will not be using a background colour therefore I
will like the contents page to be colourful regardless. This will be breaking the typical
convention of the VIBE contents page, I wanted to challenge this contents page, to see
whether my target audience will be pleased with the final outcome.