The document discusses using Instagram for business and provides tips on digital marketing, content creation, and analytics. It recommends defining your social media platforms, creating appealing content tailored to your target audience, filling out your bio strategically, using high quality photos and hashtags, and tracking analytics like follower demographics and engagement to measure brand awareness, sales, and community building. The key aspects are knowing your business, audience, and creating cohesive, appealing content while analyzing Instagram metrics.

1. DIGITAL
MARKETING 102
SOCIAL MEDIA
(INSTAGRAM)
FOR YOUR
BUSINESS

2. DINI PRATHIVI, S.S., M.M.,
• International Business Management Lecturer
• Google Gapura Digital andWomenwill Facilitator
• Personal Branding and Digital Marketing Enthusiast
• Founder PrathiviandCo. | Personal Branding Strategic

3. CONSUMER
GOES DIGITAL
• More people move to big
city
• More Technology usage (IT
implementation)
• More people do most of
their activity through their
mobile devices
• Internet rules the world
• The power of brand is in
social media

4. INTERNET USAGE
IN INDONESIA

5. I N D O N E S I A
I N T E R N E T
T R E N D

6. HOW DOES
IT AFFECTS
BUSINESS?

7. HOW DOES
IT AFFECTS
BUSINESS?

8. HOW DOES
IT AFFECTS
BUSINESS?

9. H O W
D O E S I T
A F F E C T S
B U S I N E S S ?

10. D E F I N E
Y O U R
S O C I A L
M E D I A
P L A T F O R M

11. DIGITAL MARKETING FUNNEL (1)

12. DIGITAL MARKETING FUNNEL (2)

13. I N S TAG R A M H AC K S – C O N T E N T S , A N A LY T I C S , A D S , C O M M U N I T Y B U I L D I N G

14. INSTAGRAM
USAGE
Targeting the right audience
Check posting frequency; whether you post too much (or
not enough)
To drive relevant visitors
To drive calls from an ad type that you only used once
Follow up mentions that could be leading to future
partnership
Know the exact time of posting: whether you should post
during the most optimal hours of the day/week
To catch the opportunities for brand engagement in your
comment/stories

15. CONTENT
KNOW YOUR OWN
BUSINESS
KNOW YOUR AUDIENCE CREATE AN APPEALING
CONTENT BASED ON
YOUR TARGET AUDIENCE
(COHESIVE FEEDS, KILLER
COPY,
FILL OUT YOUR BIO
STRATEGICALLY
POST HIGH QUALITY
PHOTOS
USE HASHTAGS

16. KNOW YOUR OWN
BUSINESS
• Your Product
• YourValue
• Your Message

17. KNOW YOUR
AUDIENCE
• Who is your target market
• Know the best time to post
• What kind of content that they like
• Behind-the-scenes videos
• Inspirational quotes
• Employee selfies
• Blog post images
• Product sneak peeks
• Product arrangements

18. KNOW YOUR
AUDIENCE

19. APPEALING
CONTENT
BASED ON YOUR
TARGET MARKET

20. APPEALING
CONTENT
BASED ON YOUR
TARGET MARKET

21. APPEALING CONTENT
BASED ON YOUR TARGET
MARKET

22. FILL OUT YOUR
BIO
STRATEGICALLY
Unique Selling Point (USP)
Adresses
Call To Action
Highlights

23. FILL OUT YOUR
BIO
STRATEGICALLY

24. USE HIGH QUALITY PHOTOS

25. USE HASHTAGS
Max 30 hashtags
Use the relevant hashtags
Research hashtag before using it
Unique and targeted hashtag reach
smaller but relevant audience

26. HASHTAGS
GENERATOR

27. INSTAGRAM ANALYTIC – WHAT DATA
SHOULD YOU TRACK
BRAND
AWARENESS
GENERATE SALES COMMUNITY
BUILDING

28. INSTAGRAM ANALYTIC – AUDIENCE ANALYTICS

29. INSTAGRAM ANALYTIC – FOLLOWER ANALYTICS

30. INSTAGRAM ANALYTIC – INDIVIDUAL ANALYTICS

31. GOOD CONTENT
ISN’T ABOUT A
GOOD STORY
TELLING, IT’S
ABOUT HOW
YOU TELL A TRUE
STORY WELL