11th EACD Regional Lisbon Debate in partnership with ExperimentaDesign, to be held the 16th April at 16h30 - 20h00. Registrations at http://www.eacd-online.eu/activities/calendar/regional-debate-portugal

1. THE EACD REGIONAL DEBATES 2013
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Balancing Shareholders and Stakeholders Interests:
Enhancing trustworthy sterling reputations
16 APRIL 2013 • 16.30 • E XPERIMENTADE SIGN LISBON
Luís Garcez
SCHEDULE Sérgio Silvestre
Marketing and Communica- Vice-President New
tions General Director Markets, Marketing &
Somague Alliances, WeDo Tech-
nologies
Graduated in Social Communications (ISC-
SP – Universidade Técnica de Lisboa). Since 16.30– 16.50 Welcome reception
2000 is Marketing and Communications Active “evangelist” of the Business Assur-
General Director at Somague (Sacyr Group). ance concept in Telecoms, Large
Previously worked in advertising as Partner 16.50–17.00 Presentation of the European Asso- Retailers, Energy Retailers and Banking/In-
surance companies, Sérgio also has very
and Client Service Director at Euro RSCG
(Havas). Also worked at JWT and Lintas and
ciation of Communication Directors active roles in WeDo Technologies’ Strate-
was Visiting Associate Professor at Nova (EACD) gy and Innovation Management processes.
He re-joined WeDo Technologies in 2009
School of Business and Economics in Lis-
bon, Portugal.
Rui Martins after being part of the founding team in
2001 and 2002. He was previously the Mar-
keting Deputy Director for Corporate Bank-
“Building relationships”
With more than 60 years Somague is a
17.00–17.20 “Meeting expectations of stakeholders ing at Banco BPI. With more than 16 years’
experience, his competence areas are Stra-
construction company in economic turbulent times” tegic Planning, Business-to-Business Mar-
present in several countries, from Spain
to Angola, from Togo to Brazil
Sónia Baldeira, Martifer SGPS keting, Change Management and Starting/
Restarting a business or department. Sér-
or from Panamá to Cape Verde. Differ-
gio Silvestre has a degree in Management
ent stakeholders, different
realities but always the same goal: to 17.20–17.40 “WeDo Technologies internationalisati- from Catholic University of Portugal.
build sustainable relationships. on process”
Sérgio Silvestre, WeDo Technologies Nadim Habib
CEO
Executive Education at NOVA
17.40–17.50 Coffee Break School of Business &
Economics
Sónia Baldeira
Head of Investor Relations and 17.50–18.20 “Building relationships” Nadim Habib is currently CEO of Executive
Education at NOVA School of Business &
Corporate Communication
Martifer SGPS Luis Garcez, Somague Economics, coordinator of its activities in
Angola, Mozambique and Brazil
Sónia Baldeira is Head of Investor Relations and a member of the Executive Committee
and Corporate Communication at 18.20–19.00 “NOVA SBE - Building Reputation as a of the school. He is also a member
Martifer SGPS (MAR PL), since 2009. She of the Executive Education Board at the Eu-
has 10 years of experience in Investment leading Business School” ropean Foundation for Management
Banking, i.e., in equity research and capital Nadim Habib, NOVA School of Business & Development. He teaches in the area of
markets, at two leading Banks: Caixa BI Stakeholder Relations/ Management,
and Espírito Santo Investment. Started her Economics Business Strategy and Entrepreneurship,
career back in 1999, when was economic and has significant experience in
and financial reporter at Reuters. Sónia has Business Communications and Stakeholder
a Graduation in Economics from University 19.00 - 19.20 Q&A Session / Discussion Management.
of Évora, her hometown, and anMSc – Fi-
nance from Católica University in Lisbon.
Moderated by Rui Martins
“Building relationships”
“Meeting expectations of Stakeholders
in economic turbulent times”
19.20–20.00 Get-Together The Bologna Agreement in Europe meant
a revolution in the higher education sector,
Sónia will give her point of view on as it in effect created a pan Eur pean mar-
how is dealing with stakeholders’ ket for higher education, with institutions
expectations in crisis times, currently across Europe competing to attract the
with a different most talented, and very mobile students.
perception of risks, higher levels of vol-
IN PARTNERSHIP WITH/VENUE NOVA School of Business & Economics
atility in the markets and huge changes understood that the Bologna Agreement
in the basics and assumptions of busi- could be an opportunity. By making clear
ness. How is the current convergence strategic choices, and aligning stakehold-
of interests between the shareholders ers and communications with the strategy,
and stakeholders. The challenges of NOVA has become the leading business
being a Portuguese based company school in Portugal, and one of the Top
working globally. And the schools in Europe. In the presentation,
new complexities in communication
practices -Restoring confidence in the
Rua Nova da Trindade, 20 - 1st Floor Nadim Habib will provide an overview of
the choices made, the challenges faced
Portugal and in the Portuguese Compa- (next to Cervejaria da Trindade) and the communications and stakeholder
nies. Martifer’s case and practices. 1200 - 303 Lisbon activities that enabled the school to be-
come a European player.
ABOUT THE REGIONAL DEBATES
EACD Regional Debates bring together public relations and communications professionals from different European regions for informative discussions and great networking opportuni-
ties. By organising debates and presentations on contemporary communications issues to members across Europe, the EACD shares the accumulated knowledge of its members
across the continent, strengthening its network in the process. Hosted by EACD members, these events take a variety of forms and normally feature best case presentations, work-
shops, panel and round table discussions. At the end of each event there is always time set aside for attendees to relax wih refreshments and network with peers.
www.eacd-online.eu

2. THE EACD REGIONAL DEBATES 2012
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Balancing Shareholders and Stakeholders Interest:
Enhancing trustworthy sterling reputations
16 APRIL 2013 • 16.30 • E XPERIMENTADE SIGN LISBON
REGIS TRAT ION OR
Fa x +32 ( 0 )2 219 22 92
REGISTER OLINE
HERE
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