Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a Digital Marketing Toolbox by Dawn Jensen
Semelhante a Digital Marketing Toolbox by Dawn Jensen (20)
Mais de Dawn Raquel Jensen, EMBA
Mais de Dawn Raquel Jensen, EMBA (20)
Último
Último (20)
Digital Marketing Toolbox by Dawn Jensen
- 1. Digital Marketing Toolbox Tools, Tactics and Strategy
- 2. Dawn Raquel Jensen Social Business Catalyst dawn@virtualoptions.net www.virtualoptions.net Web Fan Me: @dawnrjensen Work: @virtualoptions
- 3. Slidedeck Q & A Additional support
- 5. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
- 6. Research first: Litmus Test: Web Tools: • SocialMention.com • Whostalkin.com • Alerts.google.com
- 7. Research first: Litmus Test: Whostalkin.com
- 8. Research first: Litmus Test: SocialMention.com
- 9. Research first: Litmus Test: Alerts.google.com
- 10. Research first: Litmus Test: Web Tools: • SocialMention.com • Whostalkin.com • Alerts.google.com Twitter Tools: • monitter.com • twilert.com
- 11. Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
- 12. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
- 14. About Twitter Six out of 10 small-business owners say they believe social-media tools are valuable to their company's growth—but most aren't impressed by Twitter Inc.
- 15. #1: Establish Your Online Reputation Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation. Resources: www.GetListed.org www.namechk.com
- 16. #2 Control Responses During A Crisis • How a crisis is handled online makes a huge difference to the future ramifications. • Monitor and respond to customers who write on your wall or messages to resolve any issues and let users know they’re heard.
- 17. #2 Control Responses During A Crisis • Set up tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.
- 18. #3: Monitor Conversations • Keep up-to-date with what is being said about your brand online. • Monitor your brand for mentions with social media monitoring tools.
- 19. Other Tools to Use to Monitor BrandYourself.com Hyperalerts.no Trackur.com
- 20. The Take-away • Social media is real-time • The faster your brand responds, the better your customer service will appear. • While people have the right to voice their complaints, it’s up to you to remedy the situation.
- 21. The Take-away Turn negative comments into positive opportunities. Social media is public, your quality customer service will be seen by other users and may influence their purchase decisions.
- 22. Myth:“If I build it, they will come.” Develop a strategy to attract fans
- 23. Sample Editorial Content Calendar January February M arch A pril M ay June July A ugust Septem ber O ctober N ovem ber Decem ber Important events American Red Cross Month Administrative Professionals Week April 22-28 Mother's Day, Memorial Day May 28 Father's Day Independence Day July 4 Labor day Bosses Day October 16 Thanksgiving Christmas Topic #1 Topic #2 Topic #3 Topic #4 Topic #5 Quote Article #1 Article #2 Article #3 Article #4 Seasonal Events Event #1 Event #2 Event #3 1) Set Strategy and Create …
- 24. Digital Embassies and Outposts Create Social Platforms Update Existing Information Connect F/F/F Social Sites Enhance Profiles & Pages
- 26. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
- 27. 1. Start Small Foundation: 5-7 Established Working Digital Platforms, Built out, Connected with Tailored Content Tailor to top tier Social Media
- 29. Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linked in Groups or start one Video, Podcasting Create Facebook Group
- 32. “Fish Where The Fish Are”
- 35. Establish Social Authority Consistent Posts Guest Posting ROI from Social Calendar Repurpose content and syndicate across platforms
- 36. Build Social Authority : Podcast Original ContentPodcast Tools/Apps • Spreaker – 20 hours • Voicebo – 5 minutes • Audioboo – 3 minutes RSS | iTunes | Embeds
- 37. Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout • Use your smartphone as a real-time information network • Creates15-second video updates • Broadcast to Facebook, Twitter, or Website widget
- 38. 4) Be Consistent Be consistent in what and when you post. Get on a schedule. Use tools to work smarter, not harder
- 39. Extend Social Reach • Create additional layers of the Social Media Cake • Other Digital Platforms – Slideshare – Pinterest** – Quora** – Instagram
- 40. Leverage Social Currency: Content Original Content – Blog Posts – Whitepapers – Marketing Collateral – E-books – Reports – Podcasts – Video Curated Content (my favorites) – Spundge.com – Scoop.it – Paper.li – Delcious.com
- 41. 5) Work Smarter • Editorial or Social Media content calendar • Time your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com
- 42. Curation Tools
- 43. Spundge.com Spundge is one of the best collaborative and intelligent content platform
- 44. rebelmouse.com
- 45. http://getprismatic.com/ Connect to create a newsfeed based on your interests
- 46. Scoop.it
- 48. www.speek.com
- 49. http://jumpcut.sourceforge.net/ Jumpcut is an application that provides "clipboard buffering" — that is, access to text that you've cut or copied, even if you've subsequently cut or copied something else. The goal of Jumpcut's interface is to provide quick, natural, intuitive access to your clipboard's history. • Free • Allows you to store (and easily retrieve) • 40+ copied or cut things from your clipboard
- 51. http://www.15five.com/ Develops deep relationships on our teams quickly and efficiently.
- 52. www.getpocket.com When you find something you want to view later, put it in Pocket.
- 53. www.pagemodo.com
- 54. Signalhq.com • Manage your contacts for a holistic view of fan, follower and subscriber engagement • Create and send beautiful email newsletters • Manage your Twitter accounts and Facebook pages • Send text message alerts for special last minute offers
- 55. Swayy.com Swayy provides you the content you want on a simple sharing platform to engage your target audience.
- 56. www.friendsplus.me Share Google+ to Facebook, Twitter and Linkedin Automatic reposts of publicly published Google+ activity to Facebook, Twitter and LinkedIn.
- 58. Voicebo.com
- 59. Movenote.com Record video alongside documents or pictures to create an integrated video presentation with slides. Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.
- 60. http://beta.swipe.to/ The most beautifully simple way to manage, share, and deliver presentations. Video link: http://bit.ly/10eIVEI
- 63. Slidedeck Q & A Additional support
- 64. Slidedeck Q & A Additional support
- 65. Be a Social Media Firestarter! Get more clients Create greater impact Make more money through Social platforms Access checklists, templates, presentations, resources, on-demand Q&A, and virtual training sessions Sign up here: www.SocialMediaFIrestarter.com or http://eepurl.com/zmAuz IAAP Special : Pre-launch price $19/month
- 66. Want a Social Business Coaching Session? 1. Fill out form 2. Set your date
- 67. Questions??
- 69. Digital Marketing Toolbox Tools, Tactics and Strategy
Notas do Editor
- .” It’s important to, which may involve both paid and unpaid approaches.
- Connect to a newsfeed based on your interests
- The Movenote app let’s you record video alongside documents or pictures to create an integrated video presentation with slides. Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.Create with your iPhone or iPad Creating presentations takes only two steps. First add the material you want to present to form a slideshow. Add pictures from your photo albums or take them directly with your camera. Alternatively bring a document from your mailbox or cloud storage like Google Drive or Dropbox. Also you can combine material from all these different sources. Secondly, record the video and simultaneously change slides by swiping. The recorded presentation will play out with the exact same timing.Full advantage of iOS device properties The Movenote app takes fully advantage of the iOS device properties. It provides a simple user experience and fits seamlessly into the iOS interface. Recording video with both front and back cameras is intuitive and offers a great variety of user applications. For instance a real estate agent might create a video presentation on location and flip the camera to show more details to present the property. Once ready, presentations are shared by sending the link by email or sms. Alternatively the iOS provides the possibility to publish the presentation with the most popular social applications like Facebook, Twitter and LinkedIn.Put you inside your messageIn digital communication the message and the messenger are still too separated from each other. Movenote fixes this by putting you inside the message. Whether you have a document, pictures of your last trip or brochure you want to share Movenote lets you influence the recipient’s experience. Whether a manager, salesman, teacher or job seeker, you’ll be able to convey emotions more effectively.