1. Data Governance for the Executive
“Raising the Bar”
Based on the recently released book
“Data Governance for the Executive”
By Jim Orr
Welcome! Director, Information Builders, Inc.
December 8, 2011

2. Data Governance
Broad interpretation and scope…
 Data quality  Business rules
 Data integration  Data standards
 Data modeling  Data analytics
 Data security & privacy  Work flow management
 Data lineage  Measure, monitor, trend & report
 Metadata management  Data entry
 Stewardship  Data storage
Yes, data governance involves each of these activities,
domains and more. However, today’s webinar will not
cover any of this in detail. Instead, we will focus on what
executives and business leaders need to know.
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3. Data Governance for the Executive Agenda
Changing perceptions and influencing business leadership
1. Alter age-old opinions and introduce new concepts
2. Demonstrate value (holistic & nonconventional)
3. Implementing structure that supports fundamental
requirements for success
Data Governance for the Executive
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4. Data Governance for the Executive Changing Perceptions
What influences data and information outcomes?
Data management practices/policies
Technology
Business process
Organization strategy and policy
Culture All are interconnected, have upstream
and downstream dependencies, and
need to be governed
Data Governance for the Executive
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5. Data Governance for the Executive Changing Perceptions
Similar assets but managed very differently
Financial Assets Data Assets
 Centralized ownership,  Fragmented ownership, little
authority, accountability authority or accountability
 Standard policies and  Minimum standards/inefficient or
procedures non-existent policies/procedures
 Common chart of accounts  Few/no common data models or
 Formal audits methods
 Regulated  Limited/no audits
 Well documented  Unregulated/loosely regulated
 Part of planning process  Poorly documented
 Seldom part of planning process
Need to treat data like a financial asset.

6. Data Governance for the Executive Changing Perceptions
It is not just about the data and technology…
The term “data governance” can imply tactical, IT centric data
management activities with a flair for bureaucracy. To the
contrary it is about
Information Asset Management
that drives business performance.
What you call it and how you view it as an
organization can be the difference
between success and failure
Data Governance for the Executive
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7. Data Governance for the Executive Changing Perceptions
New horizons
A data governance discipline represents a collection of individuals that
serve as custodians over the data and information assets of a company
or agency from both a business and technical perspective.
As the discipline matures, it cultivates intellectual property and gains
unprecedented visibility into the organization’s business processes, data
and information assets. This insight exposes hidden opportunities,
challenges, and risk that impact the company business. It also provides
the mechanism to accentuate the opportunity and mitigate the risk.
Because of this, data governance serves as a solid framework for
administering the data and information assets of an entire organization
or at minimum, the data life cycle.
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8. Data Governance for the Executive Demonstrating Value
Economic
Justification #1 Reason for Success
Identifying and
Where and how to find the demonstrating economic
value. value.
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9. Data Governance for the Executive Demonstration Value
Why all the buzz?
Data Governance may be the last frontier
for materially
• Reducing costs
• Improving revenues
• Mitigating risk
• Driving compliance
in mid-market, enterprise, and global
organizations and across all industries.
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10. Data Governance for the Executive Demonstrating Value
What the industry is telling us…
On average, companies estimate they are losing $8.2 million
dollars annually because of data quality issues with 22% of
businesses estimating losses over $20 million per year.
- Gartner Group (8/4/2009)
On average, companies estimate they lose over $5 million dollars
annually due to data related problems with 20% of businesses
estimating losses over $20 million per year.
- Forbes Insights (April 2010)
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11. Data Governance for the Executive Demonstrating Value
What the industry has taught us…
The economic impact of ineffective data management, data quality, and
governance is predicted to be much higher than analyst report because
You Simply Don’t Know What You
Don’t Know!!
For every known data governance benefit and opportunity there are many
more just like it buried beneath a complex maze of corporate practices,
disparate systems, culture, and bureaucracy.
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12. Data Governance for the Executive 5 Ways to Demonstrate Value
(1) Program (2) Data
Management (4) Business (5) Organization
Strategy & (3) Projects
Operations Operations Strategy & Policy
Direction
Data Quality MDM Sales & Customer
Structure
Marketing Definition
Scope Data Modeling BI
Customer Merger &
Prioritization Metadata CRM Service Acquisition
Management CDI Risk & Planning &
Policy
Data Integration Compliance Budget
Roles & DW
Data Lineage Order to Cash Business Partner
Responsibilities EDW Integration
Authority & Security & Supply Chain
Privacy DM Data Enrichment
Accountability Taxes & Fees
Data Standards ERP Security &
Issue Resolution Social and Privacy
Business Align. Business Rules 360° View Human Services
Power to Business Data Migration Mail & Transport
Question Process Data Integration Asset Mgmt.
Transparency Stewardship Business
Weights & Monitoring & Analytics &
Balances Metrics Research
CoE Reporting
Agility to Workflow 5 primary areas to find value for
Respond Management data governance
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13. Data Governance
Organization
Structure
How do we make this operational?
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14. Data Governance for the Executive 3 Operational Components
1
Administrative
1 (Formal Oversight)
1
Direction Issue resolution
Scope Roles and responsibilities
Prioritization Authority and accountability
Structure Funding
Organizational alignment Education
Policy definition Communication
Technical Business
(Policy, Process, Standards,
(Tools & Data Management) Opportunities, Risk)
Data integration Overlapping Scope Data standards
Data quality & Business rules
Data modeling Interdependencies Business process
Metadata management Reporting & metrics
Data lineage Stewardship
Work flow management Customer definition
Security Acquisition & merger
Each are unique and require different Data enrichment
focus, solutions, skills, and approaches. Risk & compliance
However, each are highly interdependent
on one another.
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15. Data Governance for the Executive Purpose
The benefit of a strong administrative arm
Technical and
Business Data Data
Governance Layer $ Business Value $ Management
(not all inclusive list) Domains
Project Optimization
(MDM, EIM, CRM, EPI, BI, EDW, DW, 360 degree view)
Information & Data Quality Optimization
Data Business Data
Data Quality
Integration Process Stewardship
Administrative Data Governance
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16. Data Governance for the Executive Structure
Primary structural requirements for success
 Legitimacy
 Corporate visibility
 Span of control over data
 Span of control over business process
 Funding
 Senior management involvement
 Skill & position
Each of these must be reflected directly or
indirectly in the structure of a data governance
organization. The more an organization can
satisfy these requirements the more successful
their program will be.
Data Governance for the Executive
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17. Data Governance for the Executive Structure
Structural concepts that satisfy many foundational
requirements for success
Senior Management
It’s not so much about
about the boxes and
reporting structure as it is
about their relationships, Wildcard
how they actually work
together, and why
Formal Office of: Council
Data Governance or
Information Management or
Information Asset Management Every organization structure is
different. These concepts can
be applied in a number of ways.
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18. Questions?
On behalf of DATAVERSITY and Information Builders, thank
you very much for your time and interest today!
To learn more about
Jim Orr Information Builders, our
technology and
Information Builders, Inc.
James_Orr @IBI.com information management
(719) 534-3116 solutions visit:
https://www.ibi.com
To order or learn more about “Data Governance for the Executive” go to:
Amazon.com:
http://www.amazon.com/Data-Governance-Executive-James-Orr/dp/0615531911/
Or
Senna Publishing, LLC
https://sites.google.com/a/sennapublishing.com/senna-publishing/ 2007, Information Builders. Slide 18
Copyright
Data Governance for the Executive
Copyright 2011