Gale's Charleston Session - Marketing Academic Library Resources

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From our session at the Charleston Conference, 7 November 2013, hosted by Nader Qaimari, SVP, Marketing & Sales for Gale, part of Cengage Learning, and Carol Anne Germain, Information Literacy Librarian, University of Albany. Participants will learn outcomes of an academic library survey conducted July, 2013. Suggestions for academic institutions and an overview of free resources and materials available from Gale dedicated to your library's success are covered.

Educação

MARKETING ACADEMIC
LIBRARY RESOURCES
The Good, the Bad and the Ugly

Nader Qaimari
SVP, Marketing & Sales
Gale Cengage Learning

Carol Anne Germain
Information Literacy Librarian
University of Albany

TODAY

WHY MARKET?
COMMUNICATION ESSENTIALS
MARKETING PLAN

NEARLY

LIBRARIANS
CAN’T BE WRONG
made possible by

274

267
245

158
111

109

101

92

88
75

74

made possible by

eBooks collecting virtual dust?
made possible by

Expensive subscriptions going unused?

made possible by

Do students brag about NOT
using the library?
made possible by

Are you observing low
counts for online
resources?

made possible by

1

Buy-in from Library staff

Get the word out to patrons

3

Collaborate with faculty,
administration and campus units
made possible by

Overview

Point person
Mission
Environmental scan
Target audience(s)
Define current services and resources
Goals/objectives
Short-term Marketing Plan
Long-term Marketing Plan

Design promotional strategies
Budget
Calendar
Develop assessment tools
Review Progress

made possible by

Point Person

probably

made possible by

Department Secretaries
Deans and Chairs
Support Services
Faculty
Students

made possible by

Target Audience(s)
First Year Experience Classes
Subject-Specific Courses
Graduate Students
Researchers
Athletes
made possible by

Goals
SHORT-TERM
Specific Databases
LONG-TERM
Multi-year curriculum
made possible by

Design promotional strategies
One Shot Sessions
Course Development
Embedded Librarian
Social Media Options
Assignments
made possible by

Assessment Tools
QUESTIONS:
Are students using the materials in assignments?
Are your eResource statistics increasing?
TIPS:
Survey faculty about the use of electronic materials in papers.
Conduct campus research to determine use and effectiveness.

made possible by

if your plan is

working
you will

results

made possible by

REVISIT
REEVALUATE
DECIDE
CHOOSE

the marketing plan
what you’ve done
what to continue
new strategies

made possible by

PRESS RELEASES
SOCIAL MEDIA POSTS
EFFECTIVE ADS For You
Curriculum alignment
And
more...
made possible by

Take the risk out
OF PURCHASING
made possible by

Learn More
About providing all Gale titles on GVRL

made possible by

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Gale's Charleston Session - Marketing Academic Library Resources

1. MARKETING ACADEMIC LIBRARY RESOURCES The Good, the Bad and the Ugly Nader Qaimari SVP, Marketing & Sales Gale Cengage Learning Carol Anne Germain Information Literacy Librarian University of Albany

2. TODAY WHY MARKET? COMMUNICATION ESSENTIALS MARKETING PLAN

3. NEARLY LIBRARIANS CAN’T BE WRONG made possible by

4. 274 267 245 158 111 109 101 92 88 75 74 made possible by

5. The Right mix made possible by

6. made possible by

7. eBooks collecting virtual dust? made possible by

8. Expensive subscriptions going unused? made possible by

9. Do students brag about NOT using the library? made possible by

10. Are you observing low counts for online resources? made possible by

11. made possible by

12. 1 Buy-in from Library staff Get the word out to patrons 3 Collaborate with faculty, administration and campus units made possible by

13. made possible by

14. Overview Point person Mission Environmental scan Target audience(s) Define current services and resources Goals/objectives Short-term Marketing Plan Long-term Marketing Plan Design promotional strategies Budget Calendar Develop assessment tools Review Progress made possible by

15. Point Person probably made possible by

16. Department Secretaries Deans and Chairs Support Services Faculty Students made possible by

17. Target Audience(s) First Year Experience Classes Subject-Specific Courses Graduate Students Researchers Athletes made possible by

18. Goals SHORT-TERM Specific Databases LONG-TERM Multi-year curriculum made possible by

19. Design promotional strategies One Shot Sessions Course Development Embedded Librarian Social Media Options Assignments made possible by

20. Assessment Tools QUESTIONS: Are students using the materials in assignments? Are your eResource statistics increasing? TIPS: Survey faculty about the use of electronic materials in papers. Conduct campus research to determine use and effectiveness. made possible by

21. if your plan is working you will results made possible by

22. REVISIT REEVALUATE DECIDE CHOOSE the marketing plan what you’ve done what to continue new strategies made possible by

23. KEEP CALM AND made possible by

24. PRESS RELEASES SOCIAL MEDIA POSTS EFFECTIVE ADS For You Curriculum alignment And more... made possible by

25. made possible by

26. iowaaea

27. made possible by

28. made possible by

29. DEPOSIT ACCESS OWN made possible by

30. Take the risk out OF PURCHASING made possible by

31. Learn More About providing all Gale titles on GVRL made possible by

32. made possible by