1. Digital Marketing

2. Topic
What is Called Digital Marketing ?
How To Do It ?
Why To Do It ?
Branches of Digital Marketing
Conclusion

3. Digital marketing is the application of marketing strategies
carried out in digital media. All the techniques of the off-line
world are imitated and translated into a new world, the online
world.
Definition

4. Define your market: to begin with, you must be clear about who consumes your
product / service, what territory they are in, what their needs are, and the solution
you are offering them.
Identify the strengths of your product: Sure there are many companies that offer
the same product or service, but yours should have a differential that makes it stand
out, so there you should focus to remind your customers as a key message in your
communications. The strengths of your product will be the best input to create your
first digital communication campaign.
Register your customers: It is important to keep a record with the contact information
of your customers (name, email), your demographic profile (age, gender, educational
level, marital status, etc.), and your shopping habits , Type of product, etc.). In this
way you will be able to identify trends about your tastes and preferences, your
consumption habits, the means you consult, your motivations, to develop your
marketing strategy.
How To Do It

5. Create your company profile on social networks: The most recommended social
network to get started in digital marketing is Facebook. Create a fan page (not a user
profile) and start communicating your key messages, and talk to your customers
according to their knowledge of their motivations, tastes and preferences. In this way
you will generate empathy and engagement with your brand, win followers and
potential new customers. Always support your communications with images, which are
worth a thousand words.
Pay attention to the experience of your customers: It is key that you are attentive to
the good experiences of your customers with your product, since you can create stories
and testimonies around these experiences to share in their social networks and thus
retain their good customers.
Ask your customers to follow it: The audience of your social networks should be mainly
made up of your customers, because they are the ones who know your brand better
and will be interacting constantly.
How To Do It

6. Develop your first campaign: When you have a solid database of your
customers, and since you know your consumer habits, you can develop your
first marketing campaign using the Email or Adwords tool. This should develop
it to offer your product within the framework of any special purchase
opportunity.
Has a good choice for beginners.
Periodically evaluate the results: Make monthly reports of your growth in
social networks, sales index and the impact of your email marketing campaigns.
This way you can assess whether your efforts are working or need to rethink
them.
With these recommendations he will take his first steps in digital marketing and
gain experience to continue implementing other tools such as Google Analytics
and Adwords at a more advanced level.
How To Do It

7. Having said that, it is clear that the network is, above all, an opportunity for the growth,
positioning and diffusion of a brand. Remember that the vast majority of potential
customers are now online; It is a matter of gaining their confidence and capturing them.
1. It can be measured in 100% of cases
2. It is pivot able
3. Flexibility and dynamism
4. It is cheaper than other methods
5. Better segmentation
6. Build branding
7. Create a community
8. It is permanent and omnipresent
Why To Do It

8. Marketing Online or Digital Marketing is based on technology and the user. Thanks to the
development of the Internet and devices such as computers and mobile phones now we
have new communication channels that allow us to reach the consumer and interact
with him practically anywhere and anytime.
There are different techniques or specializations that have been outlined and developed
in recent years, a world full of acronyms and nomenclatures, these are some of the most
important: ...
PPC. ...
Marketing in Social Networks. ...
E-Commerce. ...
Affiliate Marketing. ...
Email Marketing. ...
Web Analytics.
Branches Of Digital Marketing

9. Digital Marketing is a dynamic medium and you should
always be adapting to the changes. Use a Web Analytics
tool to track performance and plan your next move.
Conclusion

10. Slide & Content Created By
Bayzid Faisal
Content Marketer & Web Researcher

11. Thank You