маркетинг приложения в много канальной среде Gett-сергейивакин

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Опыт и практика продвижения мобильного приложения Gett в много-канальной среде: основные метрики и каналы продвижения, измерение много-канального ROI и использование аналитических инструментов. Gett’s experience and practice of app marketing in a multi-channel environment: crucial metrics and marketing channels, omni-channel ROI measurement and use of analytical platforms.

Tecnologia

App marketing
in multi channel world
Presentation document

A snapshot of Gett
32 000 CABS GLOBALLY
2K
cabs
6K
cabs
7K
cabs
16K
cabs
50 CITIES
WORLDWIDE
2500 CLIENTS
INCLUDING
HALF THE FORTUNE 500
+30M PASSENGERS
ANNUAL REVENUE
$500M
RU
UK
IL
US

A snapshot of multichannel
marketing world
Digital
TV
App
specific
Radio
Press
OOH

Apps marketing development -
beginning
Digital
TV
App
specific
OOH
Radio
Press

Apps marketing development -
Development
Digital
TV
App
specific
OOH
Radio
Press

Apps marketing development –
Future state
Digital
TV
App
specific
OOH
Radio
Press

Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Very Easy to measure
OOH

Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Very Easy to measure
OOH

Every marketing manager
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure
OOH

Every marketing manager
would like to know ROI
Digital
TV
App
specific
OOH
Radio
Press
Easy to measure
Difficult to measure
Very Easy to measure

Every marketing manager
would like to know ROI
Digital
TV
App
specific
OOH
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure

We proud to be partners
“GettAppsFlyer”
First ride coupon 500 RUB

маркетинг приложения в много канальной среде Gett-сергейивакин

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маркетинг приложения в много канальной среде Gett-сергейивакин

1. App marketing in multi channel world Presentation document

2. A snapshot of Gett 32 000 CABS GLOBALLY 2K cabs 6K cabs 7K cabs 16K cabs 50 CITIES WORLDWIDE 2500 CLIENTS INCLUDING HALF THE FORTUNE 500 +30M PASSENGERS ANNUAL REVENUE $500M RU UK IL US

3. From GetTaxi to Gett

4. A snapshot of multichannel marketing world Digital TV App specific Radio Press OOH

5. Apps marketing development - beginning Digital TV App specific OOH Radio Press

6. Apps marketing development - Development Digital TV App specific OOH Radio Press

7. Apps marketing development – Future state Digital TV App specific OOH Radio Press

8. Every marketing manager would like to know ROI Digital TV App specific Radio Press Very Easy to measure OOH

9. Every marketing manager would like to know ROI Digital TV App specific Radio Press Easy to measure Very Easy to measure OOH

10. Every marketing manager would like to know ROI Digital TV App specific Radio Press Easy to measure Difficult to measure Very Difficult to measure Very Easy to measure OOH

11. Every marketing manager would like to know ROI Digital TV App specific OOH Radio Press Easy to measure Difficult to measure Very Easy to measure

12. Every marketing manager would like to know ROI Digital TV App specific OOH Radio Press Easy to measure Difficult to measure Very Difficult to measure Very Easy to measure

13. Questions?

14. We proud to be partners “GettAppsFlyer” First ride coupon 500 RUB

маркетинг приложения в много канальной среде Gett-сергейивакин

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