AppsFlyer is a marketing platform that provides attribution and analytics for mobile apps. It has over 4,500 partners including ad networks, agencies, and advertisers. AppsFlyer has a 76% market share for enterprise apps across key industries like travel, shopping, and gaming. It offers solutions like multi-touch attribution, real-time data and fraud prevention to help companies better understand user acquisition and optimize mobile marketing spend. AppsFlyer prides itself on having no conflicts of interest and a strong focus on data privacy and security for its customers.
7. #1 in Enterprise Across All Key Industries
Source: Global Share of Top 25 Apps, Sensor Tower
AppsFlye
r
76%
Working with the world’s leading brands across the
key industries, AppsFlyer has acquired in-depth
understanding of the unique business and marketing
needs of every major mobile industry
#1 in Travel
64% of the Top 25 Travel Apps
#1 in Shopping
76% of the Top 25 Shopping Apps
#1 in Gaming
60% of the Top 25 Grossing Gaming Apps
18. 3rd Party vendors are
given access to their
clients’ most valuable and
sensitive asset:
Their user data
19. The Problem
Internal due-diligence is much stricter than it is for 3rd party vendors,
and is often a 1-time process
1st Party
3rd Party
Easy way in
20. The Solution
1st Party = 3rd Party
1st Party
3rd Party
NO way in
(at least for vendors with access to sensitive data!)