The document discusses two apex bodies for public relations - the International Public Relations Association (IPRA) and the Public Relations Society of India (PRSI). IPRA was established in 1955 to promote information exchange and cooperation among PR professionals globally. It has over 700 members from 80 countries and codes of conduct to guide ethical practice. PRSI was formed in 1958 as India's national PR body, with over 3000 members across 40 chapters. It aims to improve PR standards in India through training and upholding codes of ethics. Both organizations work to advance the profession through international cooperation, conferences, and recognition of excellence in the field.

1. A M R I TA G H O S H
D H A R I T R I D A S
G A U R AV B O R T H A K U
E N I S H A K A L I TA
G A U TA M B A R U A H
GROUP NO. - 6
Presented
by:
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2. Introduction- Apex Bodies
IPRA- Origin, Formation, Objectives/Mission, Organizational Structure
Present IPRA BOARD 2012, International Cooperation, PR codes
IPRA codes and its key points
IPRA in today’s context
IPRA AWARDS
PRSI- History, Objectives, Membership, Code of Ethics, Events
Conclusion
Presentation Source(Reference)
Outline
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3. Organizes Public Professionals across the globe for promoting
Exchange of skills and raising standards
There are two apex bodies of Public Relation which are
discussed in our curriculum:
One at international level-IPRA(International Public Relation
Association)
One at national level-PRSI(Public Relation Society of India)
Apex Bodies
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4. The International
Public Relations
Association
(IPRA)
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5. Origin
Conceptualised in November 1949 during a meeting in London between two Dutch and four
British public relations practitioners.
As an outcome of this informal talk in London, a group of public relations executives from
Britain, the Netherlands, France, Norway and the United States of America subsequently met
in Holland in March 1950 following a review of the needs and challenges entailed in the
international practice of public relations, the participants resolved to set up a provisional
committee aimed at promoting exchange of information and co-operation within the profession
and eventually establishing an International Public Relations Association (IPRA).
During the next five years, regular meetings of this provisional committee were held in
England, usually in conjunction with the annual Weekend Conference of the Institute of Public
Relations. Participants came mainly from the founding countries mentioned above, but also on
occasions from Australia, Belgium, Canada, Finland, Italy and Switzerland.
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6. Formation
The International Public Relations Association (IPRA) was
formally established in London on May 1, 1955, with the
adoption of a Constitution and the appointment of the first
IPRA Council.
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7. Objectives/missi
onTo become most relevant, resourceful, influential
professional PR association
To promote exchange of information and knowledge
among PR professionals across the globe
Raising some ethical standards
 To provide both intellectual leadership and co-
operation in PR practice
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8. Organizational Structure
Country
A
Country
B
Country
C
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9. President Johanna McDowell (South Africa)
President-elect Christophe Ginisty (France)
Immediate Past President Richard Linning (United Kingdom)
Treasurer Nigel Chism (United Kingdom)
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Present IPRA Board,
2012

10. International
cooperation
IPRA Council and Board of Directors meet regularly
In every three years IPRA sponsors World Public Relation Congress
IPRA assess the latest standard and techniques of public relation
practice
IPRA Council and Board of Directors review the organisation’s
activities and future plans
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11. Public Relation
Code
 Codes are some common principles of conduct which
highlights the moral, ethical and social responsible aspects
of a profession.
Codes are universally applicable and relevant.
It justifies value system.
In Public Relations, IPRA has adopted several ethical
codes.
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12. IPRA CODES
 The first IPRA codes of conduct was adopted at the Venice meeting in 1961 which was basically
professional conduct.
 In 1965, IPRA adopted the code of Athens on ethical behavior.
In 2007, IPRA adopted the code of Brussels on the conduct of public affairs(lobbying).
 In 2011, IPRA codes of conduct consolidates the 1961 Code of Venice, the 1965 Code of Athens and the
2007 Code of Brussels.
Key points of IPRA codes
1.Emphasises the article 1 of the charter of he United Nations which affirms the fundamental human
rights.
2. Recalls the 1948 ''UNIVERSAL DECLARATION OF HUMAN RIGHTS'' which explains freedom of pinion
and expression.
3.Free flow of information in public relation for the contribution of stakeholders.
4.conduct of public relation and public affairs provide essential democratic representations.
5.Restrainment from ''inducement'' and ''improper influence'' by public relations professional.
6.Special attention for public relation professional to maintain trust and credibility.
7.Adequate care and respect for privacy of individuals on using new media of communication by the
public relations professionals.
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13. IPRA in in Today's
context
 Over the time, IPRA has grown extensively throughout the world.
 Structural adaptations and targeted strategic planning have been made
according to the current professional environment.
 Enhancing the role of public relations in management and international affairs.
 Emphasizing the development of public relations in developing countries.
 Developing the academic and professional literature of public relations.
 Focusing on ever evolving approach to overall communication strategies.
Today IPRA is recognized as an dynamic international non governmental
organization by United Nations systems.
IPRA has been granted consultative category B by UNESCO
IPRA currently has 7oo members from 8o countries around the world.
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14. IPRA awards
 To foster greater expertise and achievement at all levels of the profession, IPRA
initiated two awards.
IPRA President’s award
IPRA established this award in 1977.
Main objective of the award is to celebrate “outstanding contributions to better
world understanding”
Individuals and institutions which promote peace, social justice, cultural
understanding and role of public relations are generally selected.
Nobel Foundation was the first recipient of IPRA Award.
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15. Golden World Award
for excellence
IPRA ESTABLISHED THIS AWRD IN 1990.
This award aims at recognizing excellence in public relation practice at global
level.
Public Relations programmes are selected around the world in a wide variety
of categories.
Entries are also assessed by a United Nations panel according to the ideals of
the work of the UN.
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16. Special programmes
Campaign for Media Transparency
In 2001 IPRA launched a campaign for reducing evil practices in public
relations and media.
Inspired by the campaign, “THE MEDIA TRANSPERANCY CHARTER’’ was
established for ethical standards.
Different branches of IPRA conducted several surveys and research on the
unethical and illegal practices in media.
Many organizations such as The International Press Institute, The
International Federation of Journalist joined IPRA in adopting The Media
Transparency Charter.
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17. Public Relations
Society of India
(PRSI)
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18. PRSI
The Public Relations Society of India (PRSI) is the apex
professional body of all public relations practitioners of India.
It has 40 chapters spread across the length and breadth of the
country.
The Guwahati chapter of PRSI got its charter in 1991 and over
the years it has undertaken a number of projects for creating
awareness about PR in the region as well for improving the skills of
PR practitioners of the Northeast.
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19. History
 The Public Relation Society of India was established in 1958.
 The society functioned as an informal body till 1966, when it was
registered under the Indian Societies Act.
 KALI H. MODY was the founder of PRSI from 1966 to 1969.
 Till 1969, chapters were launched in Mumbai, Delhi, Chennai,
Kolkata etc.
 The first All India Public Relations Conference was held in New
Delhi on April 21st, 1968.
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20.  Earlier in 1965, “PUBLIC RELATIONS CIRCLE”, the first
association of professional PR practitioner in Eastern India was
founded and was registered in Kolkata.
 International Code of ethics for Public Relations profession
was adopted by the PRSI on April 21st, 1968.
 The management of PRSI is vested in the National Council,
consisting of representatives elected by the regional chapters.
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21. PRSI – its Objectives
Promote, Recognize and improve Public Relation as a
profession in India
Formulate and interpret the objectives of PR as a strategic
management function to the public.
To promote professional and ethical practice of public relations
by upgrading the knowledge and skills through regular
interaction with some of the leading practitioners, and by
organizing workshops, seminars, and conferences.
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22. The membership of the society is open to any person and also to any
firm, body corporate or association of persons.
A person desirous of becoming a Professional Member should have a
professional degree / diploma in PR / Mass Communication /
Advertising / Journalism and should have been engaged in the public
relations activities as defined by the Society for a period of at least five
years in executive cadre (not in staff category) and should have made a
contribution to the practice of public relations.
Each application for membership is forwarded by the Regional
Chapters to the National Council for consideration with their
recommendations regarding acceptance and classification, and
forwarded the same to the Secretary – General for consideration of the
National Council.
MEMBERSHIP
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23. The are following classes of members:
I. General members;
II. Life members;
III. Associate members;
IV. Honorary members; and
V. Student members.
 PRSI today has 40 chapters and 3000 strong membership.
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Code of Ethics
To contribute to the achievement of the moral and cultural conditions enabling
human beings to reach their full stature and enjoy the indefeasible rights to which
they are entitled under the “Universal Declaration of Human Rights”
To establish communication channels and foster essential information.
To deserve and maintain confidence.
Keep in mind the relationship between profession &public-private.
Keep in mind the moral principles of the “Universal Declaration of Human Rights”
Careful in circulating information.
Avoid taking part in any dishonest venture.
A thorough understanding of country’s law.

25. EVENTS
The PRSI conference on "Anti Terrorism" organized during 2001
has been a commendable effort of the organization in promoting
and facilitating discussions on pertinent global and national
issues.
The First International PR Festival organized in 2005 in New
Delhi by PRSI was an unique event, held for the first time in India.
This was a confluence of representatives of three important PR
bodies, viz. Public Relations Society of India, Global Alliance for
Public Relations & Communication Management and
International Public Relations Association.
The 2nd International Public Relations Festival was held in
Mauritius during August 2008. This helped to strengthen the
relations between the two countries.
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26. The 34th All India Public Relations Conference on
'Communication a Strategies for Travel and Tourism' was
being organized in Shimla from 29th September to 1st October
2012 at Hotel Peterhof, Shimla by the Public Relations Society
of India (PRSI).
The Regional Chapters of the society regularly organize
seminars and lectures on various aspects of Public Relations.
The society (PRSI) is recognized as the National PR
Organization by the International Public Relations Association
(IPRA) and is one of the founder members of the Global
Alliance of Public Relations and communications
management.
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27. Conclusio
n
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28. http://www.ipra.org/
http://www.prsi.co.in/
References
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