1. CUSTOMER TOUCH POINTS
BY
TEAM: “GO GETTERS”
HARSH,NIKHIL,ABHISHEK
HUSAIN,PRADEEP & ZEESHAN

2. CUSTOMERS TOUCH POINT & MAPPING
 Which specific interaction occurs at which point.
 Which process supports that touch point.
 People that support the touch points.
 Who the customer interacts with.
 Pain points of the touch points.
 What would be an ideal customer experience.

3. TOUCH POINT MAPPING

4. TOUCH POINTS & MAPPING
 TARGET
 AQUIRE
 ONBOARD
 SERVE
 GROW
 RETAIN

5. IDENTIFYING
 TARGETING
 MARKETING
 PROCESS
 PLANNING
 INFORMATION

6. VAS BY AGA
 Web Ex Classes
 Gramdarshan
 Management Games
 IIM Indore
 Field Visits

7. CUSTOMER EXPERIENCE
 Delivering the best quality
 Gathering right information tools
 Rating on basis of performance
 Employee experience

8. RETHINKING MARKETING
 From product approach to services.
 From product profitability to customer profitability.
 Proper interaction of departments for better flow of
information.

9. CUSTOMER - CENTRICITY
 CUSTOMER PROFITABILITY.
 CUSTOMER SEGMENTATION.
 VALUE PROPOSITIONS.
 EDUCATED, EMPOWERED & ENGAGED CUSTOMER INTERFACE.

10. SUGGESTION
Quiz Program after every 1 month.
Need for a receptionist.
Feedback from individual faculty on one to one basis.

11. THANK YOU
ZEESHAN
NIKHIL HARSH HUSAIN
PRADEEP ABHISHEK
GO GETTER’S