3. Consumers are more connected than ever before, and this rapid increase in
digital connections has ushered in speed and convenience across all aspects of
life. Whether or not a company needs a digital strategy is no longer up for
debate. The question is how and where to deploy limited resources for these
digital initiatives. Leveraging more than 2,500 data points, Euromonitor
International created the Digital Consumer Index to assist clients with this market
prioritisation for all digital initiatives, including digital commerce.
Introducing the 2016 Digital Consumer Index
7. Digital connectivity expected to impact the travel industry most
INTRODUCING THE 2016 DIGITAL CONSUMER INDEX
11%Share of total retailing sales
expected to occur digitally in
2020. US$760 billion in
absolute value is predicted to
be added over 2015-2020.
58%Share of total travel-related
purchases expected to occur
digitally in 2020. US$360
billion in absolute value is
predicted to be added over
2015-2020
7%Share of total consumer
foodservice sales expected to
occur digitally in 2020.
US$113 billion in absolute
value predicted to be added
over 2015-2020.
11. FOR FURTHER INSIGHT, PLEASE CONTACT
Michelle Evans
Digital Consumer Manager
Euromonitor International
michelle.evans@euromonitor.com
RELATED ANALYSIS
Introducing the 2016 Digital Consumer Index (Opinion, October 2016)
Five Key Insights from Euromonitor International’s 2016 Digital Consumer Index (Opinion, October
2016)
How to Meet the Connected Consumer’s Need for a Seamless Mobile Commerce Experience
(Strategy Briefing, August 2016)
The New Connected Consumer Code: Unlocking Digital Commerce Opportunities (Strategy Briefing,
July 2016)
Top Three Trends for the Digital Consumer in 2016 (Opinion, December 2015)
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