3. Stores Visited
Shopper’s Stop: Indirapuram
Easy Day: Vaishali
Food Section
Vishal Mega Mart: Kaushambi
Kids Section
Delhi Bazar
4. Shoppers Stop
Key Observations:
• Specific Fragrance of perfumes
• English music in background
• Specific stalls for festive season sale
• vigilant sales girls in each section
• Polite communication by staff
• Branded Outlets
• Appealing Brand logo
5. Easy Day: Vaishali
Key Observations:
1- Strolly size is relatively bigger compared to space
available, which was causing problems among
customers
2- Local brands in garments unlike Shoppers stop
3- There was lound music in background, making atmosphere bit noisy.
4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying
5- Papad, pulses, rice etc are below eye level
6- Chocolates, chewing gums, candies at billing counter, well lighted area.
6. Vishal Mega Mart
Key Observations:
1- Loud film music creating postitve vibrations
2- Customer range middle-upper middle class unlike Shoppers stop
3- Not much brands available in garments in kids section
4- staff memebers inadequate as per no. of customers
5- long queue at the billing counter
6- Food vouchers with additional discount
7. Delhi Bazar: Local store
Key Observations:
1- Variable pricing with bargaining
2- More handmade items in toys
section
3- Mixed customers group ranging
from lower to upper class
4- No music
5- Very less staff to manage
customers
6- Less Lights & homely atmosphere
8. Benefits
While visiting local market (Delhi Bazar) I saw All out
mosquito repellant refill, which was not planned in that
visit but was my requirement
I noticed products at eye level are more in demand (most
of the customers had in their strolly)
Music plays an important role in background making it
more comfortable
Now I have better idea about which product is at what
place
I could see that Vishal Mega mart & Easy day require
communication skills training for their staff
9. Opportunity
Training for staff of few stores can be a good
business opportunity
Proper branding i.e Shoppers stop, Easy day can
attract different customer segments
Strolly size can be changed as per space
requirement
Proper training of staff will result in more
customers
