Enterprise IT #CEA17

1. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
FARMCLOUD PITCH DECK
pitch deck
enable livestock farmers to
control with only one monitor
15 March 2017 1
This document contains third-party data, e. g., PriOps, Boston Consulting Group (BCG), Food and
Agriculture Organization of the United Nations (FAO), Mckinsey Partners (MP), Roland Berger (RB), o
World Economic Forum (WEF).

2. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
problem
15 March 2017FARMCLOUD PITCH DECK 2
OEM
Online controllers works in a closed
system, expensive, without multi-
brand integration
 Farm managers want a centralized dashboard
 Market concentration means a farm manager
now have farms with different brands (of
controllers)
 A farm manager does not want to reinvest in a
new controller pack because of upfront
investment
 Farm employees do not like change
or new technology
01
03
05
04
02
online
With investment in additional controllers or
connectors, farmers can move to online. Access
is still slow and insecure.
remote
Allow remote desktop pier to pier.
Access is slow and insecure.
Benchmarking nonexistent.
offline
Controllers are offline.
Force to browse in
situ.
without
No centralized
commands for sensors
and actuators.
livestock
controllers
Panel with farm centralized commands
of sensors and actuators

3. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
back
officeonlinelivestockproducer
solution
15 March 2017FARMCLOUD PITCH DECK 3
multi-model &
multi-brand
connection
data
communicatio
n
via GSM
simultaneous
access of all
facilities, with
historical data
Security and
data privacy
Real-time
alerts, via
email, SMS and
voice
1
2
3
Equalization
and data
integrationFarmCloud
FarmConnect
or, a data
enabler box,
i/o data
between any
controller
and the
cloud.
No upfront
investment,
just a
monthly fee.

4. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
market
15 March 2017FARMCLOUD PITCH DECK 4
•1.383 M heads
•50% professional
•750/room x2
•461 k connectors
•231 M€/year
Pigs
•58.110 M heads
•90% professional
•100 k /pavilion
•451 k connectors
•225 M€ /year
Poultry
Animals in confinement (controlled
environments), from livestock to
aquaculture. First markets:
* With 500€ ARPU (average revenue per user)
Slaughter by countries, 4 most
important, heads

5. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
expansion
capacity
innovation
capacity
reputation
prices policy
competition
15 March 2017FARMCLOUD PITCH DECK 5
1 1
2
3
4
5
2 1
2
3
4
5
3 1
2
3
4
5
4 1
2
3
4
5
5 1
2
3
4
5
Size of demand / clients
MARKET Demand growth rate
Variables
Consumer ease of access
Number of competitors
Situation
Consistency of the demand
Offer diversity
COMPETITION Strength of market leaders
Situation
Competition responsiveness
Business development facilities
BUSINESS Incentives and subsidies
Entrance barriers
Ease of installation
Environmental regulations
General economic situation
Surrounding
Regulations and labor law
consumer regulations
Social and political stability
Perspectives both short and medium term
SOCIO-ECONOMIC Growth forecasts
Surrounding
Inflation
Development and innovation IT
TECHNOLOGICAL Fostering technology development
Development outlook
Surrounding
Personnel training
Infrastructure development
0 0 0 Op
0 0 0 Op
0 0 0 Op
• 0 0 0
0 0 • 0
• 0 0 0
• 0 0 0
0 0 • 0
0 • 0 0
0 0 0 Op
0 • 0 0
0 0 • 0
0 • 0 0
• 0 0 0
0 0 • 0
0 0 • 0
0 0 • 0
0 • 0 0
A 0 0 0 0
0 0 0 Op
0 0 • 0
0 0 0 Op
0 0 • 0
0 0 • 0
0 0 • 0
Valorisation
< Threat Opportunity >

6. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
core-team, and
prospect organizational chart
15 March 2017FARMCLOUD PITCH DECK 6
6
€ Revenues
# Clients
Product P&L
Resource
allocation
Time to onboard
€ cost /
transaction
Velocity
Product quality
Tech
infrastructure
Models
integration
Strategic
priorities
R & D
Channel dev.
Brand
architecture
Copy / Creative
Campaign mgmt.
Liability control
HR
AR & APClient satisfaction
1
AdminMarketingStrategySales PM Operations Tech OpsSoftware
Eng.
decentralized autonomy centralized control
Miguel Carvalho
linkedin.com/in/mscarvalho
miguel.carvalho@farmcloud.io
Samuel Silva
linkedin.com/in/samsilva77
samuel.silva@farmcloud.io
Pedro S. Sarmento
linkedin.com/in/sarmento
pedro.sarmento@farmcloud.io
Miguel Matos
linkedin.com/in/migueldamasm
atos
miguel.matos@farmcloud.io
Risk management
Business intel
Return on cash
StrategyConnectors
Engineering
Engineering vision
Product roadmap
R&D clarity
Platform
Engineering
Technology focus
Product delivery
Partnerships
Business
Development
Cash balance / flow
Customer focus
Teamwork

7. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
Ongoing traction
15 March 2017FARMCLOUD PITCH DECK 7
 Market research
 Product development
 Team
 Incorporation (2016
April)
 Prototype
 Beta testers
(Brazil and Spain)
 MVP
 EU funds
 International
trademark
 Patent
 4 models interface
(R&D)
 Official launch
(Germany)
 1st manufacturer as
key partner (Brazil)
 1st commercial client
(Brazil)
 Presence in major
tradeshows (USA,
Spain, …)

8. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
Key fund-raising figures
15 March 2017
Milestones
FARMCLOUD PITCH DECK 8
Use of proceeds
Project approved by Portugal 2020 in September
2016,
for financing 492.500€ (loan + grant) in a 1.100.000€
project
Incentives Seed Capital
Pre-money
valuation
-
Investment 750.000€
Shares -
Pos-money
valuation
-
1.102.000€:
• 50 k€ Own
• 750 k€ VC
• 492 k€
P2020
Cash
sources
Exit
strategy
6M€
Series A
Current Cap Table
stage F - 2016/04
person
post-money
valuation shares
pre-money valuation 25.000 €
investment 75.000 €
TOTAL 100.000 € 100,0%
Co-Founder M 28.125 € 28,1%
Co-Founder 25.000 € 25,0%
Co-Founder 25.000 € 25,0%
Co-Founder 12.500 € 12,5%
Option pool HR PP 4.688 € 6,3%
Option pool HR 3.125 € 3,1%
Seed - VC A
Seed - VC B
Series A - VC A
Series A - VC B
• 30 models
integration
• 18 countries
with key
distribution
partners
• 3k production
Product
developm
ent
13%Models
integratio
n
33%
Marketing
& Sales
54%
18
month
s

9. Private and Confidential | inv@farmcloud.io | Copyright © 2017 Métrica Partilhada SA, Portugal. All rights reserved.
Together we will
enable the world’s
livestock data
15 March 2017FARMCLOUD PITCH DECK 9
Lisbon office
Av. Miguel Bombarda, 61, 4-E
1050-161 Lisboa, Portugal
www.farmcloud.io
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