www.warmgun.com

1. DESIGNING WITH DATA

2. TAKE A LOOK AT THIS VIDEO
VIEW ON YOUTUBE

3. WE BELIEVE THAT AN
INFOGRAPHIC
IS
“graphic visual representation of
information, data or knowledge”1
THAT
“presents complex information quickly and
clearly”1
AND IT
“should not merely communicate clearly,
but stimulate viewer engagement and
attention”2
1 Source: http://en.wikipedia.org/wiki/
Information_graphics
2 Source: http://en.wikipedia.org/wiki/
Data_visualization

4. WHY ARE INFOGRAPHICS
A BIG DEAL?

5. THREE REASONS: DEMAND, IMPACT, GROWTH
“There is a need for ongoing innovation in tech and
techniques that will help individuals and
organizations to integrate, analyze, visualize, and
consume the growing torrent of big data.”*
High quality visualizations are 30x more likely to be
engaged and shared by viewers over comparable text
articles.
Advertisements in the form of visualizations are 6x
more effective than other online ads.
Publishers who use visualizations have grown an
average of 12% compared to 1% for those who have
not.
*Source: http://www.mckinsey.com/mgi/publications/
big_data/index.asp

6. WHAT MAKES A GOOD
INFOGRAPHIC?

7. TELL A STORY
WITH THE DATA
A good story trumps great
design. Channel your inner
journalist.

8. DISTRIBUTION CASE STUDIES

9. CASE STUDY 1
Techcrunch: Twitter story
News breaking Additional
Content creation:
rights: distribution:
Visual.ly
Techcrunch Visual.ly network
Techcrunch requested that we create an
infographic for Twitter’s 5th anniversary.
The piece was branded by Visual.ly
Techcrunch was given the exclusive right to
break the story.
Result: The piece got 5x more Tweets, 6x
more Shares on LinkedIn and Facebook than
an average Techcrunch post.
The graphic eventually got additional 9k
views on Visual.ly and became the top ranked
graphic in social media.

10. CASE STUDY 2
startup genome project
Data source: News breaking Additional
Content creation:
Startup rights: distribution:
Visual.ly
Genome Techcrunch Visual.ly network
We collaborated with Startup Genome to create
an infographic with their data.
The piece was co-branded by both Startup
Genome and Visual.ly
Techcrunch was given the exclusive right to
break the story.
Result: The piece got 4x more Tweets, 6x
more Shares on LinkedIn, and 12x more
shares on Facebook than an average
Techcrunch post.
The graphic eventually got additional 16k
views on Visual.ly and became the top ranked
graphic in the business category.

11. HOW CAN YOU USE
INFOGRAPHICS?

12. INSIDE YOUR
COMPANY
Help achieve your goals by
creating effective, persuasive, and
appealing visualizations.

13. ENHANCE YOUR
PUBLICATION/
BLOG
Deliver great visualizations on
deadline and in sync with the
news cycle.

14. IMPRESS YOUR
CLIENTS
Infographics help agencies and
designers by bringing their data
to life and showcasing their
accomplishments.

15. EDUCATE
Help educators tell compelling
stories and reach their students
in new ways.

16. Infographic
Ethics
As an organization that both practices and recognizes quality data-journalism, Visual.ly
subscribes to the code of ethics of the Society of Professional Journalists and agrees
to abide by all of its principles.
We also agree to the following principles to support data analysis and visualization:
1) Data will be accurate and verifiable - Visual.ly will not "lie with statistics."
2) Proper Sourcing & Attribution - Visual.ly will always give credit where due and will do
its own reporting.
3) Best Practices in Visual Representation - Visual.ly will not exploit idiosyncrasies of
the human visual system to exaggerate or misrepresent data.
Most succinctly stated, Visual.ly's policy is one that encompasses accuracy, honesty,
and transparency.

17. is a
VISUALIZATION ECOSYSTEM

18. WHAT DO WE MEAN BY THAT?
IT’S A COHESIVE SYSTEM OF PRODUCT, PLATFORM, AND
SERVICE WHERE EACH ASPECT SUPPORTS THE OTHERS.
SITE TOOLS
CREATI
VE

19. SIGN UP FOR A DESIGNER ACCOUNT
UPLOAD YOUR PAST INFOGRAPHICS AND RECEIVE
FEEDBACK, INQUIRES FROM NEW CUSTOMERS.

20. Seeing is believing.