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In what ways can a company divide a market in to segments

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Sameer Mathur
Sameer Mathur

In what ways can a company divide a market in to segments

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Identifying Market Segments and Targets
In what ways can a company divide a market in to Segments?
1. Geographic
Region NationState City Neighbor Food Habits Climate Status
2. Demographic
Age Life Stage Income Gender
3. Psychographic
VALS Segmentation System
4. Behavioral
Use Attitude Age Response
These slides were created by Vardaan Bhatia, IIT Kanpur, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow DISCLAIMER

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In what ways can a company divide a market in to segments