Jason Pollard - We're gettiing closer

1. We’re getting closer
The impact of technology on retail brand experience
1 / The impact of technology on retail brand experience / Jason Pollard

2. The impact of technology on retail brand experience
2 / The impact of technology on retail brand experience / Jason Pollard

3. Traditional retail experience
AWARENESS RETAIL EXPERIENCE
STORE
3 / The impact of technology on retail brand experience / Jason Pollard

4. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Personal + Retail
Developing retail experience
Omnichannel
retailing
STORE
4 / The impact of technology on retail brand experience / Jason Pollard

5. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Personal + Retail
Developing retail experience
Constant
connectivity
STORE
5 / The impact of technology on retail brand experience / Jason Pollard

6. AWARENESS RETAIL EXPERIENCE
Personal + Retail
Coming soon to
a TV near you
Personal + Retail
Developing retail experience
STORE
6 / The impact of technology on retail brand experience / Jason Pollard

7. Selling
ideas
(brand experience)
Selling
goods
What does this mean to retail?
7 / The impact of technology on retail brand experience / Jason Pollard

8. Benefit
Try on before
buying online
What does this mean to retail?
8 / The impact of technology on retail brand experience / Jason Pollard

9. What does this mean to retail?
9 / The impact of technology on retail brand experience / Jason Pollard

10. “For its first store in the United States, Samsung, the South Korean electronics
company, took an unconventional route: it refused to sell anything.
Having leased 10,000sqft, or 929sqm, of astoundingly expensive real estate
in midtown Manhattan, it instead incouraged customers to commune with its
products - to check e-mail on Samsung computers, watch reality shows on
Samsung flat-screen televisions and make long-distance calls on Samsung
cellphones.
Samsung called the new concept an ’experience store’, and despite fears from
the shopping centre’s owners that it would become a costly nap room for New
York’s huddled masses, the idea has caught fire.
No shopping, only loitering
What does this mean to retail?
10 / The impact of technology on retail brand experience / Jason Pollard

11. What does this mean to retail?
Benefit
Convenient
convenience
11 / The impact of technology on retail brand experience / Jason Pollard

12. What does this mean to retail?
Benefit
Shop straight
from your
magazine
12 / The impact of technology on retail brand experience / Jason Pollard

13. What does this mean to retail?
13 / The impact of technology on retail brand experience / Jason Pollard

14. What does this mean to retail?
14 / The impact of technology on retail brand experience / Jason Pollard

15. What does this mean to retail?
15 / The impact of technology on retail brand experience / Jason Pollard

16. It also means we can
capture the imagination
of our audience like
never before...
16 / The impact of technology on retail brand experience / Jason Pollard

17. What does this mean to customers?
HAVE
TO GO
Compare
Opinion
Price
Availability
Features
Promotions
Rational
17 / The impact of technology on retail brand experience / Jason Pollard

18. What does this mean to customers?
HAVE
TO GO
Compare
Opinion
Price
Availability
Features
Promotions
WANT
TO GO
Touch / Play / Try
Personalisation
Conversation
Reassurance
Negotiation
Rational Emotional
18 / The impact of technology on retail brand experience / Jason Pollard

19. CUSTOMER
Customers are smarter
and more empowered,
with instant access to
information anywhere
They therefore, have
less need to go to store.
When they do
they expect more.
What does this mean to customers?
19 / The impact of technology on retail brand experience / Jason Pollard

20. CUSTOMER BRAND
Customers are smarter
and more empowered,
with instant access to
information anywhere
They therefore, have
less need to go to store.
When they do
they expect more.
As shopping becomes
even more of a leisure
activity
Brands will have
to seek creative
and exciting ways
to engage with
their audience.
What does this mean to customers?
20 / The impact of technology on retail brand experience / Jason Pollard

21. The single biggest
opportunity to
forge customer
relationships...
What does this mean for retail brands?
21 / The impact of technology on retail brand experience / Jason Pollard

22. ... is to give
memorable store
experiences
The single biggest
opportunity to
forge customer
relationships...
What does this mean for retail brands?
22 / The impact of technology on retail brand experience / Jason Pollard

23. How we are getting closer...
23 / The impact of technology on retail brand experience / Jason Pollard

24. 24 / The impact of technology on retail brand experience / Jason Pollard

25. I am not the same as
23% of your customers
25 / The impact of technology on retail brand experience / Jason Pollard

26. Respect me
Know me and how I live
Give me what I need
Allow me to choose
26 / The impact of technology on retail brand experience / Jason Pollard

27. WARRIOR
BUSINESSMAN
ACCOUNTANT
HUSBAND
VOLUNTEER
GENIUS
MENTOR
MUSICIAN
TEACHER
27 / The impact of technology on retail brand experience / Jason Pollard

28. BUSINESSMAN
COMPOSER
SUPERHERO
ARTIST
FATHER
FRIEND
MENTOR
FILM MAKER
STUDENT
28 / The impact of technology on retail brand experience / Jason Pollard

29. Everyday people do
remarkable things
powered by
29 / The impact of technology on retail brand experience / Jason Pollard

30. 30 / The impact of technology on retail brand experience / Jason Pollard

31. 31 / The impact of technology on retail brand experience / Jason Pollard

32. 32 / The impact of technology on retail brand experience / Jason Pollard

33. 33 / The impact of technology on retail brand experience / Jason Pollard

34. 34 / The impact of technology on retail brand experience / Jason Pollard

35. 35 / The impact of technology on retail brand experience / Jason Pollard

36. 36 / The impact of technology on retail brand experience / Jason Pollard

37. 37 / The impact of technology on retail brand experience / Jason Pollard

38. 38 / The impact of technology on retail brand experience / Jason Pollard

39. 39 / The impact of technology on retail brand experience / Jason Pollard

40. 40 / The impact of technology on retail brand experience / Jason Pollard

41. 41 / The impact of technology on retail brand experience / Jason Pollard

42. 42 / The impact of technology on retail brand experience / Jason Pollard

43. 43 / The impact of technology on retail brand experience / Jason Pollard

44. 44 / The impact of technology on retail brand experience / Jason Pollard

45. 45 / The impact of technology on retail brand experience / Jason Pollard

46. 46 / The impact of technology on retail brand experience / Jason Pollard

47. 47 / The impact of technology on retail brand experience / Jason Pollard

48. Thank you
48 / The impact of technology on retail brand experience / Jason Pollard