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CLASSICAL MODERNIZATION STUDIES
CLASSICAL MODERNIZATION STUDIES


-- studies that have become the exemplars of
modernization research, starting a chain of
empirical investigations on entrepreneurial
achievements, on modern attitudes and
behavior, on Japanese religion, and on the
social and economic correlations of democracy
McCLELLAND:
ACHIEVEMENT MOTIVATION
ACHIEVEMENT MOTIVATION


-- studies that have become the exemplars of
modernization research, starting a chain of
empirical investigations on entrepreneurial
achievements, on modern attitudes and
behavior, on Japanese religion, and on the
social and economic correlations of democracy
ACHIEVEMENT MOTIVATION


Motivation research has long considered human
 motives and needs. However, isolating
 people's motivational needs can be a difficult
 process because most people are not
 explicitly aware of what their motives are.
ACHIEVEMENT MOTIVATION

In attempting to understand employee
motivation, Abraham Maslow proposed a
hierarchy of needs. David McClelland furthered
this idea in his learned needs theory.
McClelland's experimental work identified sets of
motivators present to varying degrees in
different people. He proposed that these needs
were socially acquired or learned. That is, the
extent to which these motivators are present
varies from person to person, and depends on
the individual and his or her background.
ACHIEVEMENT MOTIVATION

Which group is ultimately responsible for the
economic modernization of the 3rd world
countries?

According to McClelland (1964), domestic
entrepreneurs play the critical role. Thus he
argued that researchers need to go beyond the
study of economic indicators to study the
entrepreneur. He also said that policymakers
need to invest in human beings, not just in
economic infrastructures.
ACHIEVEMENT MOTIVATION

How can achievement motivation be
measured?

McClelland used the projection method to
measure individual achievement motivation.
After showing a picture to his research subjects
he asked them to write a story. Content analysis
of each story was then used to assess the
achievement motivation of the storyteller.
ACHIEVEMENT MOTIVATION

What are the sources of achievement
motivation? Where does it come from?
    -- McClelland locates it in family, especially
         in the process of parental
         socialization.

The policy implications of this line of research is
to promote economic development in 3rd world
countries, it is necessary to promote
achievement motivation among 3rd world
entrepreneurs.
INKELESS: MODERN MAN
INKELESS: MODERN MAN

Inkeless is concerned with the following research
  questions:

1.What is the impact of modernization on the
  individual's attitudes, values, and ways of
  living?
2.When world people are exposed to western,
  modern influence, will they adopt more
  modern attitudes than before?
INKELESS: MODERN MAN

Inkeless discovered a stable pattern of “modern
  men” across countries. In other words, the
  criteria used to define men as modern in one
  nation can be used to define men as modern
  in other countries as well. These are some of
  the traits shared by modern men, according
  to Inkeless:
    Openness to new experience
    Increasing independence from authority figures
    Belief in science
    Mobility orientation
    Use of long-term planning
    Activity in civil politics
INKELESS: MODERN MAN

What makes men modern? What are the crucial
 factors that have led 3rd world men to adopt
 modern values?

Education is the most important indicator of
  modern values. Occupation, as measured by
  the factory work, also has independent effect
  on modern values.
INKELESS: MODERN MAN

Whether modernization produces psychological
 stress among 3rd world people.

The literature on 3rd world modernization has
  tended to stress the negative impacts of
  modernization-- social disorganization,
  personal demoralization, deviance, and
  alienation.
BELLAH: TOKUGAWA RELIGION
BELLAH: TOKUGAWA RELIGION

Bellah’s (1957) study examines how the
  Tokugawa religion has contributed to the
  rapid economic development of Japan.

Bellah focuses on Japan because of its peculiar
  patter of    industrialization. Japan’s initial
  wave of industrialization was promoted by a
  samurai class. It was them who restored the
  emperor, Supplied a large number of vigorous
  entrepreneurs, and lay foundation for
  Japanese modernization.
BELLAH: TOKUGAWA RELIGION

Despite the fact that there are many religion in
 Japan (Confucianism, Buddhism, and Shinto,)
 it is possible to speak of Japanese religion as a
 single entity.
Religion constituted the central value system of
  the society. Japanese religion historically
  began as the ethics of the samurai warrior
  class; it then became so popularized through
  the influence of Confucianism and Buddhism
  that it became the ethics of the entire
  Japanese population.
BELLAH: TOKUGAWA RELIGION

Linkages between religion and economic
   development:
First, diligent work in this word, especially in one's
   occupation, occupied the central place
   among ethical duties. Second, an ascetic
   attitude toward consumption was also
   present, as can be seen from the following:
  Always think of divine protection.
  Cheerfully do not neglect diligent activity, morning and evening.
  Work hard at the family occupation.
  Be temperature in luxury
  Do not gamble
  Rather than take a lot, take a little.
BELLAH: TOKUGAWA RELIGION

Indirect influence of religion via the political system.
   • Japanese Confucianism advocated the selfless
     subordination of all the parts to single
     collective whole.
   • Adaptation of samurai ethics to modern
     entrepreneurship:
       1. Operate all enterprise with the national interest
                   in mind.
       2. Never forget the pure spirit of the public service.
       3. Be hardworking, frugal, and thoughtful to others.
       4. Utilize proper personnel.
       5. Treat your employees well
       6. Be bold in starting an enterprise but meticulous in
                   its prosecution.
LIPSET: ECONOMIC DEVELOPMENT
         AND DEMOCRACY
ECONOMIC DEV’T & DEMOCRACY

Lipset’s (1963) work is concerned with how
  political democracy is related to economic
  development.

Lipset addresses the question of whether only
  wealthy societies can give rise to democracy,
  and whether poor societies with a large
  impoverished mass lead to oligarchy or to
  tyranny.
ECONOMIC DEV’T & DEMOCRACY

Variables: Four types of Political systems in
 Europe and Latin America

1. European stable democracies: countries with an
   uninterrupted continuation of political democracy since
   World War I and the absence of a major political
   movement opposed to the democratic “rule of the
   game”
2. European unstable democracies and dictatorships:
   countries in Europe that do not meet the above criteria
3. Latin American democracies and unstable dictatorships:
   countries with a history of more or less free elections since
   WWI
4. Latin America stable dictatorships: countries in Latin
ECONOMIC DEV’T & DEMOCRACY

Various indices for the concept of economic
 development
• Wealth, as measured by per capita income, number of
  persons per motor vehicle, and the number of physicians,
  radios, telephones, and newspaper per 1,000 persons
• Industrialization, as measured by the percentage of
  employed labor in agriculture and per capita energy
  consumed
• Urbanization, as measured by the percentage of
  population in cities over 20,000, in cities over 100,000 and
  in metropolitan areas
• Education, as measured by primary education
  enrollment, post primary enrollment, and higher
  education enrollment per 1,000 persons
ECONOMIC DEV’T & DEMOCRACY

Lipset found that no matter what index is used
  for economic development, it is always higher
  for democratic countries than for
  dictatorships. Thus more democratic countries
  have higher average wealth, higher degree of
  industrialization and urbanization, and a higher
  level of education than do less democratic
  nations.
ECONOMIC DEV’T & DEMOCRACY

What explains the strong relationship between
 economic development and democracy?
Lipset basically provides a social class
  explanation: “Economic development,
  producing increased income, greater
  economic security, and widespread higher
  education, largely determines the form of the
  ‘class struggle’ ” that lays the foundation of
  democracy.
ECONOMIC DEV’T & DEMOCRACY

In sum, Lipset has documented and explained
  this strong relationship between economic
  development and democracy. Lipset’s
  qualifies his findings by adding a new factor of
  the rate of industrialization.
In Lipset’s words, “Wherever industrialization
  occurred rapidly, introducing sharp
  discontinuities between pre-industrial and
  industrial situation, more rather than less
  extremist working-class movements.”
POWERS OF CLASSICAL
MODERNIZATION THEORY
POWERS OF C.M.T.

• has focused on ways in which past and present
  pre-modern societies become modern (i.e.,
  Westernized) through processes of economic
  growth and change in social, political, and
  cultural structures.

• contemporary developing societies are at a pre-
  modern stage of evolution and they eventually
  will achieve economic growth and will take on
  the social, political, and economic features of
  western European and North American societies
  which have progressed to the highest stage of
  social evolutionary development
POWERS OF C.M.T.

• advanced industrial technology produces not
  only economic growth in developing societies but
  also other structural and cultural changes.

• he common characteristics that societies tend to
  develop as they become modern may differ from
  one version of modernization theory to another.

• but, in general, all assume that institutional
  structures and individual activities become more
  highly specialized, differentiated, and integrated
  into social, political, and economic forms
  characteristic of advanced Western societies.
CRITICISMS OF CLASSICAL
MODERNIZATION THEORY
CRITICISMS OF C.M.T.

Modernization theory has been criticized, mainly
 because it conflated modernization
 with Westernization --  a process
 whereby societies come under or
 adopt Western culture in such matters as
 industry, technology, law, politics, 
 economics, lifestyle, diet, language, 
 alphabet, religion, philosophy,
 and/or values.
CLASSICAL MODERNIZATION THEORY

• The modernization of a society required the
  destruction of the indigenous culture and its
  replacement by a more Westernized one.

• This view sees un-modernized societies as
  inferior even if they have the same standard of
  living as western societies.

•  Opponents of this view argue that modernity
  is independent of culture and can be
  adapted to any society.
References for powers and criticisms of classic modernization theory
  slides:
• http://www.springerlink.com/content/y0w1282p70191613/
• http://en.wikipedia.org/wiki/Modernization
• http://what-when-how.com/sociology/modernization-theory/

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McClelland's Achievement Motivation Theory

  • 2. CLASSICAL MODERNIZATION STUDIES -- studies that have become the exemplars of modernization research, starting a chain of empirical investigations on entrepreneurial achievements, on modern attitudes and behavior, on Japanese religion, and on the social and economic correlations of democracy
  • 4. ACHIEVEMENT MOTIVATION -- studies that have become the exemplars of modernization research, starting a chain of empirical investigations on entrepreneurial achievements, on modern attitudes and behavior, on Japanese religion, and on the social and economic correlations of democracy
  • 5. ACHIEVEMENT MOTIVATION Motivation research has long considered human motives and needs. However, isolating people's motivational needs can be a difficult process because most people are not explicitly aware of what their motives are.
  • 6. ACHIEVEMENT MOTIVATION In attempting to understand employee motivation, Abraham Maslow proposed a hierarchy of needs. David McClelland furthered this idea in his learned needs theory. McClelland's experimental work identified sets of motivators present to varying degrees in different people. He proposed that these needs were socially acquired or learned. That is, the extent to which these motivators are present varies from person to person, and depends on the individual and his or her background.
  • 7. ACHIEVEMENT MOTIVATION Which group is ultimately responsible for the economic modernization of the 3rd world countries? According to McClelland (1964), domestic entrepreneurs play the critical role. Thus he argued that researchers need to go beyond the study of economic indicators to study the entrepreneur. He also said that policymakers need to invest in human beings, not just in economic infrastructures.
  • 8. ACHIEVEMENT MOTIVATION How can achievement motivation be measured? McClelland used the projection method to measure individual achievement motivation. After showing a picture to his research subjects he asked them to write a story. Content analysis of each story was then used to assess the achievement motivation of the storyteller.
  • 9. ACHIEVEMENT MOTIVATION What are the sources of achievement motivation? Where does it come from? -- McClelland locates it in family, especially in the process of parental socialization. The policy implications of this line of research is to promote economic development in 3rd world countries, it is necessary to promote achievement motivation among 3rd world entrepreneurs.
  • 11. INKELESS: MODERN MAN Inkeless is concerned with the following research questions: 1.What is the impact of modernization on the individual's attitudes, values, and ways of living? 2.When world people are exposed to western, modern influence, will they adopt more modern attitudes than before?
  • 12. INKELESS: MODERN MAN Inkeless discovered a stable pattern of “modern men” across countries. In other words, the criteria used to define men as modern in one nation can be used to define men as modern in other countries as well. These are some of the traits shared by modern men, according to Inkeless: Openness to new experience Increasing independence from authority figures Belief in science Mobility orientation Use of long-term planning Activity in civil politics
  • 13. INKELESS: MODERN MAN What makes men modern? What are the crucial factors that have led 3rd world men to adopt modern values? Education is the most important indicator of modern values. Occupation, as measured by the factory work, also has independent effect on modern values.
  • 14. INKELESS: MODERN MAN Whether modernization produces psychological stress among 3rd world people. The literature on 3rd world modernization has tended to stress the negative impacts of modernization-- social disorganization, personal demoralization, deviance, and alienation.
  • 16. BELLAH: TOKUGAWA RELIGION Bellah’s (1957) study examines how the Tokugawa religion has contributed to the rapid economic development of Japan. Bellah focuses on Japan because of its peculiar patter of industrialization. Japan’s initial wave of industrialization was promoted by a samurai class. It was them who restored the emperor, Supplied a large number of vigorous entrepreneurs, and lay foundation for Japanese modernization.
  • 17. BELLAH: TOKUGAWA RELIGION Despite the fact that there are many religion in Japan (Confucianism, Buddhism, and Shinto,) it is possible to speak of Japanese religion as a single entity. Religion constituted the central value system of the society. Japanese religion historically began as the ethics of the samurai warrior class; it then became so popularized through the influence of Confucianism and Buddhism that it became the ethics of the entire Japanese population.
  • 18. BELLAH: TOKUGAWA RELIGION Linkages between religion and economic development: First, diligent work in this word, especially in one's occupation, occupied the central place among ethical duties. Second, an ascetic attitude toward consumption was also present, as can be seen from the following: Always think of divine protection. Cheerfully do not neglect diligent activity, morning and evening. Work hard at the family occupation. Be temperature in luxury Do not gamble Rather than take a lot, take a little.
  • 19. BELLAH: TOKUGAWA RELIGION Indirect influence of religion via the political system. • Japanese Confucianism advocated the selfless subordination of all the parts to single collective whole. • Adaptation of samurai ethics to modern entrepreneurship: 1. Operate all enterprise with the national interest in mind. 2. Never forget the pure spirit of the public service. 3. Be hardworking, frugal, and thoughtful to others. 4. Utilize proper personnel. 5. Treat your employees well 6. Be bold in starting an enterprise but meticulous in its prosecution.
  • 21. ECONOMIC DEV’T & DEMOCRACY Lipset’s (1963) work is concerned with how political democracy is related to economic development. Lipset addresses the question of whether only wealthy societies can give rise to democracy, and whether poor societies with a large impoverished mass lead to oligarchy or to tyranny.
  • 22. ECONOMIC DEV’T & DEMOCRACY Variables: Four types of Political systems in Europe and Latin America 1. European stable democracies: countries with an uninterrupted continuation of political democracy since World War I and the absence of a major political movement opposed to the democratic “rule of the game” 2. European unstable democracies and dictatorships: countries in Europe that do not meet the above criteria 3. Latin American democracies and unstable dictatorships: countries with a history of more or less free elections since WWI 4. Latin America stable dictatorships: countries in Latin
  • 23. ECONOMIC DEV’T & DEMOCRACY Various indices for the concept of economic development • Wealth, as measured by per capita income, number of persons per motor vehicle, and the number of physicians, radios, telephones, and newspaper per 1,000 persons • Industrialization, as measured by the percentage of employed labor in agriculture and per capita energy consumed • Urbanization, as measured by the percentage of population in cities over 20,000, in cities over 100,000 and in metropolitan areas • Education, as measured by primary education enrollment, post primary enrollment, and higher education enrollment per 1,000 persons
  • 24. ECONOMIC DEV’T & DEMOCRACY Lipset found that no matter what index is used for economic development, it is always higher for democratic countries than for dictatorships. Thus more democratic countries have higher average wealth, higher degree of industrialization and urbanization, and a higher level of education than do less democratic nations.
  • 25. ECONOMIC DEV’T & DEMOCRACY What explains the strong relationship between economic development and democracy? Lipset basically provides a social class explanation: “Economic development, producing increased income, greater economic security, and widespread higher education, largely determines the form of the ‘class struggle’ ” that lays the foundation of democracy.
  • 26. ECONOMIC DEV’T & DEMOCRACY In sum, Lipset has documented and explained this strong relationship between economic development and democracy. Lipset’s qualifies his findings by adding a new factor of the rate of industrialization. In Lipset’s words, “Wherever industrialization occurred rapidly, introducing sharp discontinuities between pre-industrial and industrial situation, more rather than less extremist working-class movements.”
  • 28. POWERS OF C.M.T. • has focused on ways in which past and present pre-modern societies become modern (i.e., Westernized) through processes of economic growth and change in social, political, and cultural structures. • contemporary developing societies are at a pre- modern stage of evolution and they eventually will achieve economic growth and will take on the social, political, and economic features of western European and North American societies which have progressed to the highest stage of social evolutionary development
  • 29. POWERS OF C.M.T. • advanced industrial technology produces not only economic growth in developing societies but also other structural and cultural changes. • he common characteristics that societies tend to develop as they become modern may differ from one version of modernization theory to another. • but, in general, all assume that institutional structures and individual activities become more highly specialized, differentiated, and integrated into social, political, and economic forms characteristic of advanced Western societies.
  • 31. CRITICISMS OF C.M.T. Modernization theory has been criticized, mainly because it conflated modernization with Westernization --  a process whereby societies come under or adopt Western culture in such matters as industry, technology, law, politics,  economics, lifestyle, diet, language,  alphabet, religion, philosophy, and/or values.
  • 32. CLASSICAL MODERNIZATION THEORY • The modernization of a society required the destruction of the indigenous culture and its replacement by a more Westernized one. • This view sees un-modernized societies as inferior even if they have the same standard of living as western societies. •  Opponents of this view argue that modernity is independent of culture and can be adapted to any society.
  • 33. References for powers and criticisms of classic modernization theory slides: • http://www.springerlink.com/content/y0w1282p70191613/ • http://en.wikipedia.org/wiki/Modernization • http://what-when-how.com/sociology/modernization-theory/