5. Experiences
Services
Systems
Artifacts,
Strategies
Expressions
Transforma-
tions
Visions
Solutions to Problem Definition &
pre-determined problems Transformative action
Banny Banerjee, Stanford University
6. Design Thinking
A process to rapidly generate innovative
solutions, strategies, systems,and paradigms
Banny Banerjee, Stanford University
7. Design Thinking is being used to
address a highly diverse set of
questions…
Banny Banerjee, Stanford University
8. Motorola
What is the future of mobile technology?
Banny Banerjee, Stanford University
9. Global Mining Company Expanding Operations in Africa
HOW MIGHT WE CREATE NEW MODELS FOR MINING
THAT LEAVE COMMUNITIES IN BETTER CONDITION
THAN BEFORE WE ENTERED?
Banny Banerjee, Stanford University
10. Global Automobile Manufacturer, Japan
HOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENT
PROCESS (AND OUR CULTURE) MORE INNOVATIVE?
Banny Banerjee, Stanford University
12. Co-Creation
A creative collaboration between diverse
stakeholders to define, clarify, create, and
realize visions that provide value in a deeper
sense Banny Banerjee, Stanford University
13. Co-creation at all levels
Co-creation within organizations/teams
Co-creation across stake-holders
Trans-disciplinary co-creation
Trans-Agency co-creation
Co-creation with end user Banny Banerjee, Stanford University
14. Mindfulness
Banny Banerjee, Stanford University
42. Understanding User Needs
no bruising, explicit
less pain
can and will state them
to feel more tacit
‘normal’
can but won’t state them
use it implicit
discreetly
can’t state them
use it in
her sleep
latent
don’t exist yet, but will
Banny Banerjee, Stanford University
45. Analogous cases
Institute for Healthcare Improvement
Emergency care Nascar analogy:
Rapid response teams
Anticipation of unpredictable events
Flexible but specialist roles
Insights about “repair kits”
Banny Banerjee, Stanford University
63. Engagement:
New types of engagement : Take Design Thinking to the world
New institute called the d.school
4. Radical Co-creation
64. abstract
synthesis frameworks
• esign principles
d
• esign levers
d
• nsights
i
now future
opportunities
observations
current
product concepts
concrete
Banny Banerjee, Stanford University
65. Different Cognitive Modes
Different attitudinal stance
A process that ensures innovation
A culture that fosters innovation
A culture of radical co-creation
Banny Banerjee, Stanford University
75. Stanford Hasso Plattner
Design Institute of Design
Program
• Creating world class Designers and • Bringing “design thinking” to other disciplines
Design Leaders • Multidisciplinary team based experiences
• New methodologies, tools for the
design field
Banny Banerjee, Stanford University