Lojas online e comércio electrônico

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8. 3/16/2015

9. 3/16/2015

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37. Como melhorar uma loja
• Email Newsletter
• Comparadores entre produtos
• Páginas de produto informativas
• Fotografias com qualidade elevada
• Apoio para novas encomendas
• Textos simplificados
• Orientação à 3ª idade
• Pesquisa
• Teste

38. Ferramentas para envio newsletters

39. Melhorar a Newsletter
http://www.graphic-design.com/DTG/stocklayouts-newsletters/newsletter_design.html

40. Ferramentas para envio newsletters

41. Ferramentas para envio newsletters

42. Ferramentas para envio newsletters

44. Ferramentas para envio newsletters

47. Ferramentas para envio newsletters

48. O cérebro primitivo toma atenção
• Comida
• Sexo
• Perigo

49. Lojas
• As lojas podem ser programadas de raiz
• Usa-se mais ferramentas pré feitas e que se
configuram
• Existem ferramentas gratuitas e pagas
• Existem também serviços online
• Evitar ficar com lojas em plataformas às quais
não se têm acesso ou dificuldades “upgrade”

50. Amazon – Wish Lists, Gift Lists, Similar Products, User Reviews

53. Ferramentas pré-feitas grátis
• VirtueMart – Funciona sobre Joomla
• CubeCart – Muito simples e rápida mas menos
potente
• OSCommerce – Das lojas mais conhecidas
• Magento – Complexo mas muito potente
• PrestaShop – Mais Funcional e recente

56. Esta loja antes estava em Flash

57. Exemplos de lojas

59. Backoffice

60. SEO – Search Engine Optimization
• Nome do domínio
• Quem aponta para o domínio
• Título e nome da página
• Meta-Informação
• Palavras chave
• Conteúdo

61. Comunidade e dinamização
• Dependendo do seu sector a criação de uma
comunidade pode ter impacto.

62. Comunidade e dinamização

63. Comunidade e dinamização
http://elt-resourceful.com/webinar/http://www.livechatinc.com/blog/2011/07/web-
based-livechat-operator-application/

64. Suporte
http://www.gene2drug.com/?page=whatsnew&id=73

65. Suporte para telemóvel/tablet
http://engage.synecoretech.com/marketing-technology-for-growth/bid/177023/10-Awesome-Examples-of-Ecommerce-Sites-Using-Responsive-Web-Design

66. Como começar ?
• Identifique o seu mercado
• Veja páginas da concorrência
• Faça um esboço

68. Exemplo
• Criação de loja Wordpress Woocomerce

69. WooCommerce

71. Loja em Wordpress

72. Otimização
página

73. Obrigado !
Paulo Santos – 96 437 96 09 – psantos@1000megabytes.pt

74. Referências
• http://the-best-web-hosting-service.com/blog/wp-content/uploads/2011/02/how-to-start-a-website.jpg
• http://dreamfeel.wordpress.com/category/new-media/digital-signage/
• http://sportsstartrophies.com.au/?fast-trophies-right-price,236
• http://freightfox.com/eu-and-us-recognize-secure-traders-programs/
• http://mannequin92.hubpages.com/hub/Online-Deals-Online-ShoppingEverything-Online
• http://hojemacau.com.mo/?p=27810
• http://blog.nimbuzz.com/tag/location/
• http://www.comercialfoto.pt/blog/20106/entregas-rapidas-material-fotografico-24horas.aspx
• http://cwcc.wordpress.com/2011/02/07/tips-for-defining-your-target-market/
• http://doc.prestashop.com/download/attachments/1409078/ps144-dbmodel4.png
• http://portaljbnnews.blogspot.pt/2011/03/cara-cracha.html
• http://brasilhawaii.com/2012/01/cade-o-email-where-is-the-e-mail-address/
• http://www.phaseware.com/PhaseWare-Files-blog/bid/78352/3-Steps-to-Building-Trust-with-Your-
Potential-Customers
• http://www.freepik.com/free-photo/boxing-box-sport-box-gloves_419120.htm
• http://www.cape-law.com/2011/how-long-is-probate-in-massachusetts/
• http://www.123rf.com/photo_6411136_week-clock-open-time-24-hours-and-7-days--around-the-clock-
service-without-interruptions.html
• http://www.vitalbmx.com/product/brand/MirraCo,43