O Grupo RMA fechou uma parceria internacional com a Lewis PR, ampliando sua atuação para 30 países. Huhu

2. An introduction to Grupo RMA
About us
Grupo RMA is focused on communications to results. Our mantra Everything we communicate via RMA and/or Polvora! is taken
is “ to make corporate communications a business tool to our precedence of a Strategic Communications Plan
customers”. (PEC- Planejamento Estratégico da Comunicação), a 8 weeks
project to understand our customer positioning, measure is
Grupo RMA has started in São Paulo, Brazil, back on the year of brand preception (via market survey), in order to de ne the
2001, with its rst company, RMA Comunicação. RMA strategies and themes that will guide our day to day actions
Comunicação is a PR agency, born to provide our customers along the year.
visibility and tangibileness to PR results. We have created the PR
service named as “PR with SLA”, which proposes to work with RMA also provides complementary services, as Market
quarterly communications plans, to proactively plan the PR Intelligence, Market Surveys, Media Training and
actions for the period. Each action on the quarterly plan is Endomarketing.
weighted by the customer and the target media is also
prede ned.
Each type action has a price in our pricelist. The customer
contracts a certain monthly nancial value (in Brazilian Reais)
which will be used to pay the actions planned for the period.
More recently, 18 months ago, Grupo RMA hás launched its
second communications company, Polvora! Comunicação, an
agency 100% dedicated to social media and social networks.
Polvora! acts complementary to RMA, conducting online
campaings using social media tools (Twitter, blogs, Facebook,
Orkut, LinkedIn, Plaxo, Flickr, YouTube, etc), as well as simply
helping our customers to monitor their brand perception on the
social networks. Polvora!, we may say, is a real PR 2.0 enterprise.

3. An introduction to Grupo RMA
Our team
Grupo RMA was founded by Augusto Pinto, former CEO of SAP
Brazil, former Latin America VP for Siebel Systems, former
executive on both Origin and IBM Brazil, and Mário Soma Jr.
Mário, a seasoned journalist and entrepreneur, has being
providing PR services to IT companies in São Paulo, since early
90’s. Mário has joined his experience in business
communications to Augusto’s business management
experience, to create a unique company, which adds business
e ectiveness to corporate communications.
Another seasoned journalist, Marcio Cavalieri, joined RMA on
2003, being today its executive director. In Polvora!, Jair Tavares
(a creative marketeer and branding specialist), Gustavo Jreige
(a young social media creative director) and Edney de Souza
(Brazilian leader in corporate blogging business) have joined
Augusto, Mário and Marcio as new acting partners. The last
acting partner of this group is Leandro Monteiro, playing as the
Financial & Admin Director for the Group.
The partner’s team is complemented by a young, energized and
creative group of about 70 communication specialists and
business consultants, providing the required strentgh to the
communications actions developed by both companies.

4. An introduction to Grupo RMA
Our custumers
Although Grupo RMA has started serving IT customers, today RMA - Figured between the 10 top PR
around 50% percent of them belong to other segments, as
health care, legal, services, retail and industry. Among our Agencies in Brazil by the Anuário
valuable customers, we can name leading companies as: Brasileiro das Agências de Comunicação
TOTVS
Amadeus
Intersystems Polvora! - Figured between the 49 most
Goodyear
Tivit
innovative start up companies in Brazil
Netgear to watch closely
NeoGrid
Spring Wireless
Trench & Rossi Watanabe Lawyers
Hospital 9 de Julho
RMA - Nominated as the best PR Agency
O Boticário in Brazil - Comunique-se Award 2009
Link Investments
AES Eletropaulo
Mauá Enegineering School
“Grupo RMA, almost a decade providing
value to business communications.”