Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.

1. Fundraising
with
Facebook
Keys to developing a winning strategy

2. Get people talking
• Shareable topics
• Questions
• Polls
• Inspire
photo credit: http://www.flickr.com/photos/pedrosimoes7/517874

3. Donors
• Encourage donors to help
• Add a “share” button to your donations
page
• Create messages they can use
• Ask for stories
• Friendly competition and guilt

4. Integration
• Add social sharing buttons everywhere
• Donations page
• Thank you page
• Website
• Emails
• Newsletter
https://developers.facebook.com/docs/plugins/

5. Text
http://razoo.com

6. https://fundrazr.com/

7. http://www.justgiving.com/

8. Advertising
• Ads
• Sponsored
stories
• Promoted posts
stats via
http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-tes

9. Promoted Posts

10. What to promote
• When your reach drops-promote a post
• Calls to action
• Shareable content
• Report results
• Partner offers-discounts
• Deadlines

11. Shareable content
http://simplymeasured.co

12. Be Graphic
• Links alone are not enough to get the click
• Images and videos create emotional response
• Tell your story
• Tell us why we should care

13. call
to
action
https://www.facebook.com/charitywater

14. Call to action
https://www.facebook.com/bigcatresc

15. https://www.facebook.com/surfride

16. http://memegenerator.net

17. Video

18. http://animoto.com/cause

19. Tech-Soup
• Digital storytelling
resources
• Tools list
• Tips and tricks
• On-demand webinars
http://bit.ly/YPmPEN

20. Measurement
• What are your goals?
• Use landing pages
• Insights
• Sproutsocial.com
• PageLever.com

21. Insights

22. Insights

24. Questions?
Janet@janetfouts.com