Todo desafio de design vem acompanhado de restrições. Temos que achar o denominador comum entre os usuários, prazos são apertados, as tecnologias disponíveis nem sempre são as que precisamos, os recursos físicos e políticos são escassos. Estes são apenas alguns exemplos de variáveis que podem influenciar um projeto. E se todas as variáveis forem pouco favoráveis? Você não tem informações sobre os usuários, há pouca verba, e você deve fazer a entrega já. O que você faria? Nesta palestra queremos compartilhar histórias e lições aprendidas com nossa experiência desenhando em implementando soluções em ambientes desafiadores.

1. Interaction Design
for Emergencies and D
isasters
rg
rz illi alatina.o
Ma rtín Ve ilabameric
n@
marti tam rg
La tina.o
@iLab bamericala
w ww.ila
Thursday, December 15, 11

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24. ED
APP
10 0 TR L
ICHE
IN ST M
P ITAL
HOS
Thursday, December 15, 11

25. 17.65,-69.90
family trapped in Pharmacie du Rosaire
20.02,-70.18
18 .24,-72.54
100 Trapped in St Michel Hospital_
Thursday, December 15, 11

26. 100 TRAPPED
IN ST MICHEL
HOSPITAL
(18.24,-72.54)
Thursday, December 15, 11

27. Hi Nigel, e
vi vors of th
of the r escued sur [...] Now,
Tonight on
e
nk the OSOCC.
e c ame to tha ally of 13
2
earthquak nd ed with a
t
e
the SAR p hase has e he lp from th
p articular
rescued . [...] With so phisticate
d
D (who p rovided a been able
to
NGO InSTED m), we hav
e
ar ch syste incomplete
l ocation se of ten rough,
rdinat es to the li es of thos
e
put coo y the fami
sent in b ( desperate)
addresses ag ed to send
wh o have man th e SAR team
s
trapped ut these,
u t. Witho s very much
messages o y and time i
a rch blindl
have to se ried. [...
]
bu
ag ainst the
Hamish
e
Por t-au-Princ
Haiti
Thursday, December 15, 11

28. Sophisticated?
Thursday, December 15, 11

29. Sophisticated?
Adequate
Thursday, December 15, 11

30. "Agility requires the courage to do what's right
instead of what you had planned"
Eduardo Jezierski, InSTEDD´s CTO
Thursday, December 15, 11

31. Understanding
the context
Usual techniques and their gotchas
Thursday, December 15, 11

32. Ethnographic Interviews
To understand users and their goals
Thursday, December 15, 11

33. Ethnographic Interviews
To understand users and their goals
No time
Thursday, December 15, 11

34. Card Sorting
To understand how users organize information and concepts
Thursday, December 15, 11

35. Card Sorting
To understand how users organize information and concepts
Too complex
Thursday, December 15, 11

36. Card Sorting
To understand how users organize information and concepts
No time
Too complex
Thursday, December 15, 11

37. Personas
To understand user behaviors, attitudes, aptitudes, goals, etc
Thursday, December 15, 11

38. Personas
To understand user behaviors, attitudes, aptitudes, goals, etc
No g uessing
Thursday, December 15, 11

39. Personas
To understand user behaviors, attitudes, aptitudes, goals, etc
No g uessing
No archetypes
Thursday, December 15, 11

40. Personas
To understand user behaviors, attitudes, aptitudes, goals, etc
No g uessing No time
No archetypes
Thursday, December 15, 11

41. “It is as deadly for a mind to have a system as to have none.
Therefore it will have to decide to combine both”
Karl Wilhelm Friedrich Schlegel, poet
Thursday, December 15, 11

42. Thursday, December 15, 11
8
Be there

43. “If you don´t go,
you don´t know”
Eric Rasmussen, InSTEDD´s Board Member
Thursday, December 15, 11

44. Thursday, December 15, 11
7
Be ready

45. “In preparing for battle I have always found that plans
are useless, but planning is indispensable”
Dwight D. Eisenhower, 34th President of the United States
Thursday, December 15, 11

46. Food
Water
Fuel
Sol ar panels
Radio
BGAN ( internet)
H ealth kit
Tent
Thursday, December 15, 11

47. Thursday, December 15, 11

48. Be careful
Thursday, December 15, 11

49. Be careful
Resp onders eat
disaster tourists for dinner
Thursday, December 15, 11

50. Thursday, December 15, 11
6
Think small,
act fast

51. “Critical thing about design is to identify
the scarcest resource and optimize it”
Fred Brooks, computer scientist
Thursday, December 15, 11

52. Observe
Thursday, December 15, 11

53. Observe
Design /
refine
Thursday, December 15, 11

54. Observe
Prototype Design /
refine
Thursday, December 15, 11

55. Publish Observe
Prototype Design /
refine
Thursday, December 15, 11

56. Publish Observe
Prototype Design /
refine
w1 w2 w3 w4 w5 w6
FIRST RELEASE
Thursday, December 15, 11

57. Observe
Build & Design /
Publish refine
d1 w1 w2 w3 w4 w5 w6
FIRST RELEASE
Thursday, December 15, 11

58. Thursday, December 15, 11
5One user
to rule them all

59. "I don't know the key to success,
but the key to failure is trying to please everybody"
Bill Cosby, comedian
Thursday, December 15, 11

60. Thursday, December 15, 11
4
Get feedback
in short bursts

61. “Let each man exercise
the art he knows”
Aristophanes, Greek philosopher
Thursday, December 15, 11

62. Interview duration
Thursday, December 15, 11

63. Feel comfortable with
what's on the table
Thursday, December 15, 11
3

64. “If you ain't got no axe,
you cain't cut no wood”
John Eaton, U.S. Senator
Thursday, December 15, 11

65. Low-end cellphones,
radio & GPS
Thursday, December 15, 11

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68. Paper
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76. Print Walk Scan Edit
Thursday, December 15, 11

77. Thursday, December 15, 11
2
Divide &
Conquer

78. "Continuous improvement is better
than delayed perfection"
Mark Twain, writer
Thursday, December 15, 11

79. Incremental
design
Thursday, December 15, 11

80. ent communicati
lu on
F
Incremental
design
Thursday, December 15, 11

81. Optimal team utilization
ent communicati
lu on
F
Incremental
design
Thursday, December 15, 11

82. Thursday, December 15, 11
1
Train

83. “Don’t bullshit…
just play.”
Wynton Marsalis
Thursday, December 15, 11

84. ZZ
S
N
IA
JA
IC
S
U
M
Rehearse
Thursday, December 15, 11

85. N DER
PO S
ES
D IS R R
A ST E
Exercise
Thursday, December 15, 11

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88. Everyday design
and Eme rgency IX
"Catastrophic or otherwise extreme events often bear the fruit of new ideas."
Anders Ramsay, UX designer
Thursday, December 15, 11

89. Extreme constraints
bear good ideas
Thursday, December 15, 11

90. catalyzer
Thursday, December 15, 11

91. Feature
Darwinism
Thursday, December 15, 11

92. Fundamental
product essence
Thursday, December 15, 11

93. Conclusion.
Thursday, December 15, 11

94. Hi Nigel, e
vi vors of th
of the r escued sur [...] Now,
Tonight on
e
nk the OSOCC.
e c ame to tha ally of 13
2
earthquak nd ed with a
t
e
the SAR p hase has e he lp from th
p articular
rescued . [...] With so phisticate
d
D (who p rovided a been able
to
NGO InSTED m), we hav
e
ar ch syste incomplete
l ocation se of ten rough,
rdinat es to the li es of thos
e
put coo y the fami
sent in b ( desperate)
addresses ag ed to send
wh o have man th e SAR team
s
trapped ut these,
u t. Witho s very much
messages o y and time i
a rch blindl
have to se ried. [...
]
bu
ag ainst the
Hamish
e
Por t-au-Princ
Haiti
Thursday, December 15, 11

95. Thursday, December 15, 11

96. Questions?
Mart
ín Ve
mart rzilli
in@il
@iLa a
bLata bamerica
www m latina
.ilaba .org
meric
alatin
a.org
Thursday, December 15, 11