This document summarizes a webinar presented by Mario Faria on establishing successful data quality and governance programs. Faria outlines five "golden rules" for chief data officers: 1) understand why quality and governance matters to the business, 2) define a strategic vision and plan, 3) select a strong leader, 4) secure necessary investments and budget, and 5) consistently deliver results. He emphasizes the importance of a customer-focused mindset for quality and seeing governance as a process for decision making. Faria also discusses establishing baselines, adopting agile methodologies, celebrating successes, and adapting quickly. The webinar provides best practices for CDOs implementing quality and governance programs.

1. IDQ January Webinar
The Chief Data Officer: Golden Rules to Data
Quality and Data Governance Success
With Mario Faria
http://iaidq.org/webinars/2015-01-08.shtml

2. Mario Faria
1
The Chief Data Officer
Golden Rules to Data Quality and
Data Governance Success
Mario Faria
Jan 8th, 2015
http://www.cdo-inc.com/

3. Mario Faria
2
mario.faria@cdo-inc.com
@mariofaria
http://www.cdo-inc.com
• Head of CDO, Inc., advising companies on how to cross the
“data & analytics chasm” driving a digital transformation
• According to MIT, one of the first Chief Data Officers in
the world (just Google my name to see)
• Proven expertise leading teams focused in Analytics, Data
Monetization, Digital Transformation, Data Management,
Data Governance & Policies, Data Security, Data Privacy,
Data Architecture, Data Quality, Data Operations using
Agile and Lean Methodologies
• Over 5 years of experience as a Chief Data & Analytics
Officer for ServiceSource and Equifax-Boa Vista, creating
and implementing data teams around the world, making data
a strategic asset, sponsoring a data driven culture change
and making the data organization as a P&L center
• Worked for IBM, Accenture and Microsoft, leading projects
related to BI, Analytics, Security, DW, CRM, Supply Chain,
Web Development, Digital Marketing and Management
Consulting
• Motto: "If you do not treat people, technology and data as
economic assets, they will become liabilities“
Mario Faria
Chief Data Officer

4. In 1915, the transcontinental telephone
service between NY and SF was inaugurated

7. Mario Faria
6
The 3 Architectures a Company needs
to succeed
Business
Architecture
Technology
Architecture
Data
Architecture

8. Mario Faria
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Data & Analytics Responsibilities
• Data Strategy
• Data Governance
• Data Quality
• Data Analytics
• Data Insights
• Data Architecture
• Data Acquisitions
• Data Operations
• Data Policies
• Data Security
• Data Protection

9. A data & analytics team is
responsible for transforming
data assets into competitive
insights, that will drive
business decisions and actions,
using people, processes and
technologies

10. Mario Faria
9
Chief Data Officer /
Chief Analytics Officer
Data Governance
Data Scientist
Data Quality
Data ArchitectData Operations

11. The CDO and team build
the bridge between
business and IT

12. Mario Faria
11
The Chief
Data
Officer
Role

13. Data & Analytics is quite easy
Changing behavior and culture is
extremely hard to achieve

14. Mario Faria
13
Chief Data Officer (CDO) /
Chief Analytics Officer (CAO) /
Chief Data Scientist
are the leaders are being hired to enable a culture
change and to create data driven organizations

15. Right People
Right Data
Right Technology
Data Quality &
Data Governance

16. Without Data Quality &
Data Governance, it is
impossible to achieve the
goals of increasing revenue,
reducing costs or gaining
operational efficiency

17. Mario Faria
16
Land of Confusion

18. Mario Faria
17
Problems with Data Quality and
Data Governance
• Business people don’t understand it and don’t have time
or patience
• IT people still have a technology mindset
• Data & Analytics people make it more complex than it is

19. Mario Faria
18
Quality is about customer
perception

20. Mario Faria
19
What to do : Establish a customer
oriented mentality within your team

21. Mario Faria
20
Governance is about the processes
for making and implementing
decisions

22. Mario Faria
21
Avoid the trap : Governance discussions
can become really boring

23. Make Everyone in
the organization
feel responsible for
Data Quality and
Data Governance

24. How prepared is your
business to have
data quality and
data governance
programs in place ?

25. Time
People
Technology

27. Mario Faria
26
Golden Rule Number 1 :
Find out the Why

28. Mario Faria
27
Simon Sinek

29. Mario Faria
28
Golden Rule Number 2 :
Define a strategic vision
and put a plan of actions in
place to deliver it

30. Mario Faria
29
A few years ago, a bold
plan …

31. Mario Faria
30
Golden Rule Number 3 : Select
a strong Data Quality and Data
Governance leader

32. The
Data Quality & Data Governance
Leader is the CDO best friend

33. Mario Faria
32
The critical path to success :
Finding the right people

34. Mario Faria
33
Golden Rule Number 4 :
Secure investments and
budget to implement the plan

35. The brutal truth :
CDOs with no staff and
with no budget

36. Mario Faria
35
Golden Rule Number 5 :
Always deliver results (all
the time, regularly)

37. Mario Faria
36
• A good CDO can implement a data organization
with success
• A great CDO has the ability to turn raw data into
new revenue streams for the business
• Components such as technology and
methodologies are important, but they are just
enablers
• The CDO focus is delivering enterprise value to the
business (not writing code or SQL scripts)
From good to great CDO

38. Some bonus tips
and
recommendations

39. Mario Faria
38
Start where it hurts the
most

40. Mario Faria
39
Celebrate success
NW HomeWorksNW HomeWorks

41. Mario Faria
40
Learn from mistakes

42. Mario Faria
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Be flexible and adapt to
changes fast

43. Mario Faria
42
Aim high

44. Conclusions

45. “The Data Asset: How Smart Companies
Govern Their Data For Business Success” - by
Tony Fisher

46. Mario Faria
45
How the CDO should implement Data
Quality and Data Governance programs
• Define what Data Quality and Data Governance mean
• Establish a baseline where your organization stands today
• Bring a data-driven culture inside the business units
• Adopt the most-suited methodologies for your needs
• Put in place a lean and agile mindset to deliver results

47. Mario Faria
46
Golden Rules
• Find out the Why
• Strategic vision and a plan in place
• Strong Data Quality and Data Governance leader
• Secure investments and budget
• Always deliver results

48. Mario Faria
47
Future of Data Quality

49. Mario Faria
48
When was the last time ?

50. 49
Next Generation Roles : CDO & CAO
Next Generation...
Chief
Data
Officer
Chief
Analytics
Officer
Chief Data &
Analytics
Officer
Driving a more
sophisticated approach to
how a company interacts
and services its customers
and better manages its
operational risk

51. Chief Data Officer
(focused on data
management)
Chief Digital Officer
(focused on digital
transformation)
Chief Analytics Officer
(focused on decision
management initiatives)
The ultimate leader who
creates and executes digital,
data and analytics strategies
to drive business value
Copyright: Mario Faria 2014
The Chief Data / Analytics / Digital Officer roles

52. Mario Faria
51
“Business are complex systems,
optimizing a single element rarely
creates lasting value”- Peter Drucker,
the father of modern management

54. Mario Faria
http://www.cdo-inc.com
www.slideshare.com/fariamario
Twitter : @mariofaria
mario.faria@cdo-inc.com
+1 (425) 628-3517
© 2015 Chief Data Office Inc. . This work is licensed under a Creative Commons Attribution (CC BY 4.0) License.

56. Future Events
Copyright 2015 IAIDQ 2
IDQ Webinars: 26 February
The Importance of Principles and Policies
with John Ladley
IQCP Test Window: 1 – 31 March 2015
Apply by: 30 January 2015
News and coming events: http://www.iaidq.org
Linkedin: http://www.Linkedin.iaidq.org