The State of the Internet in Latin America, by Francisco Riedel (comScore)
What are the prevailing trends in digital media usage in Latin America and the upcoming shifts in media consumption? Join Francisco Riedel, Sales Manager at comScore, Inc., as he provides a comprehensive view of the digital landscape in Latin America and explains the penetration and engagement of the online population through various content categories including news, information and retail. This presentation will include an overview of how Internet usage varies demographically and what key applications are used to communicate on the Web. Learn what type of content Latin America users consume and what brands are popular in the region, while obtaining valuable information on the use of social networking and entertainment sites, and how such usage varies by age and country.