Unit 43 as1 tutor p1

Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

Learning Outcome 1: Understand
how multimedia is used to meet
business objectives

Criteria
P1 Explain how multimedia is used
to meet business objectives

Explain how multimedia is used to meet business objectives


Scenario:



Assignment 1 Task 1:



BUSINESS OBJECTIVE?
Business objectives are a way for an organisation to define its goals and
direction. A company uses a combined strategy at every level of its
operation to achieve its objective. Business objectives use strategies and
tactics to implement the course and direction. It is a proactive measure
rather than a reactive one. Again, this always requires first writing a
business plan.

In order for a company to establish a business objective, it must first
understand where it stands and where it has been. It then determines
what its goals are and how it will attain them. Companies generally create
a document called a "strategic plan," that analyzes these factors and lays
the groundwork for its combined goal. Each member and division of the
organization is taken into account.



BUSINESS OBJECTIVES

• For Unit 43 we are going to be using the
College and it’s new building facilities as our
client.

• List at least 4 Business Objectives that the
college should put in place to inform the local
area of the improvements.



Links 1-4 What is Multimedia?
http://www.youtube.com/watch?v=y9k-
XUhvbAI&feature=related
http://www.youtube.com/watch?v=Wq8ROlCxyqI&feature=related

http://www.youtube.com/watch?v=aaPQUSzBQHU&feature=related

http://www.youtube.com/watch?v=J8xZpReC-b8&feature=related

http://www.youtube.com/watch?v=I2gh-CGjgJY&feature=related



Education – E-Learning
Traditionally, computer-based education
programs used separate multimedia
components such as texts, images, audio clips
and video clips, and presented them in a
sequence decided by the author.

Nowadays, multimedia in education allows the
programs to be user-driven, and not restricted
by time.

It has been shown that the use of multimedia
teaching resources has helped many students
to understand their studies better, and to
remember things better, too.

Interest in e-learning is growing fast, because
students can study at a time that suits them
and can study from home if they want.



Entertainment
A multimedia product should
entertain and engross the user.
Entertainment sources can be
viewed in a variety of multimedia
contexts, including games, videos
and DVDs.

Traditional ways of viewing media
are increasingly being replaced by
new methods, such as downloading
content to mobile phones or
streaming over the internet.



Virtual Reality
Flight simulation software is an example of a virtual reality
resource

A virtual reality programme presents you with multi-sensory
information and 3D effects in real-time. When you interact with
a virtual reality program you have a sense of being completely
immersed in it. Many museums and institutions now offer virtual
tours of their buildings on their websites and these give you the
impression of walking through the actual museums, making your
own decisions about where to go.

Virtual reality can be used to simulate real events, such as flying
an aeroplane.

The main advantage of this is that pilots can be presented with
what look like dangerous situations, and learn how to deal with
them, but their lives are not at risk
http://www.virtualfreesites.com/



Public Information – Virtual Tours
Multimedia public access points are often located in
museums or town centres. People use them as an
information point to find out what they want to
know.

Example
Abus station may use a public access point to inform
customers of bus times and tourist information
centres may use them to inform people about tourist
attractions and events.

The interfaces rely on being simple and user-
friendly, so everyone can use them regardless of
ability or experience.

A lot of public access points use a touch-screen input
device because they are easy-to-use and more hard-
wearing than a mouse and keyboard.



Marketing and Advertisement
When marketing and advertising a product, it is
important to identify and satisfy the end-user's
requirements.

Multimedia has altered the way products are
advertised and marketed, and offered a new
marketplace for this activity.

The internet has opened a new area for advertising
and marketing. Products are advertised in
banners, pop-up windows, links, embedded
video, flash movies and more. Whether you're
using a website to research a project or just
checking your email, adverts are hard to escape.


Unit 43 as1 tutor p1

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