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Seven Thoughts
from São Paulo
Seven thoughts from São Paulo
1. Think digital first
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die
6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST”
Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die
6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST”
7. Turn “months” into “moments”
Our special thanks go to…
Frederic Kachar, Thomaz Souto Corrêa, Maria
Celia Furtardo and ANER
Our generous sponsors and exhibitors
Our excellent speakers
YOU – our magnificent delegates.
THANK YOU for your support and…
See you in Toronto

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Chris Llewellyn (II) - 5th Iberoamerican Magazine Media Conference

  • 2. Seven thoughts from São Paulo 1. Think digital first
  • 3. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives
  • 4. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives 3. “Mobile is the reality”
  • 5. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives 3. “Mobile is the reality” 4. Data mining will improve your relevance
  • 6. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives 3. “Mobile is the reality” 4. Data mining will improve your relevance 5. Programmatic advertising – understand it/do it or die
  • 7. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives 3. “Mobile is the reality” 4. Data mining will improve your relevance 5. Programmatic advertising – understand it/do it or die 6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST”
  • 8. Seven thoughts from São Paulo 1. Think digital first 2. Employ digital natives 3. “Mobile is the reality” 4. Data mining will improve your relevance 5. Programmatic advertising – understand it/do it or die 6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST” 7. Turn “months” into “moments”
  • 9. Our special thanks go to… Frederic Kachar, Thomaz Souto Corrêa, Maria Celia Furtardo and ANER Our generous sponsors and exhibitors Our excellent speakers YOU – our magnificent delegates. THANK YOU for your support and…
  • 10. See you in Toronto