The business model canvas of Hotmar a Brazilian marketplace for digital content.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
1. startupbizmodel.com 21 mar - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Platform development
Integration services A simple and
and maintenace Self-service on site
complete solution for with a support team
Community selling digital content Producers of digital
management through a digital content that wants to
market or a sales monetize their
Digital Book Publishers Marketing force content
Self-service on site
with a support team
Affilates (receive sales Commission
commission up to 80%) distribution
Consumers of digital
Investor Key Channels
A centralized and contenet such as
Resources digital books,
secure market of
digital content Site, Blog, Facebook screencast,
Digital content base templates, figures,
and Twitter
courses...
Affiliates community
Digital Payment
Site, Blog, Facebook
and Twitter
Platforrm
Cost Revenue 9,9% of the digital
Structure Steams content value + R$ 1,00
Digital Payment Servers
Human
Marketing Free
Resources