Presentation during 2012 Portuguese Marketing Association annual conference

1. How F+*ked
can PORTUGAL
Be?
Michael DaCosta Babb

4. Who are
you?

6. My dinner party one-liner...
“I help to build and maintain
creative and innovative
projects. My philosophy is to do
excellent work with the best
people, have fun and to make
enough money to carry on
doing the above...”

7. I am meta-connected
with an International
network built up over a
twenty year period

8. “Passion is the basis for all success: within a
professional or personal context.”

9. PAUSE

11. PORTUGAL IS FUCKED…
• IMF
• UNEMPLOYMENT
• ZERO GROWTH
• SPAIN EFFECT

13. PAUSE

15. SOLUTION?

16. ?

17. PEOPLE!

19. NEW
PORTUGAL

22. STRATEGIC
PLAN

23. • SEXY
• CONFIDENT
• LOUDER
• SUCCESFUL

25. • HARDWARE
• SOFTWARE
• ORGWARE

26. +ADAPTABLE
POPULATION
+SMALL SCALE
+QUALITY OF
LIFE…
+CULTURE

28. +RELATIVELY SAFE
+BEACHES
+FOOTBALL
(SOMETIMES
+BEAUTIFUL
CITIES

29. PAUSE

31. FLORIDA’S
3RD T
=TOLERANCE

33. ACTION
PLAN

35. 1. LEARNING
EDUCATION
SKILLS…

37. 2. AFRICA

39. 3.TALENT
FLOW

40. Creative Industries
Flow?
Academia
Media
Creative Local
Businesses Government

41. PAUSE

42. "So make no mistake:
Our future is on the line.
The nation that out-
educates us today is
going to out-compete us
tomorrow.” Pres Obama

46. How F+*ked
can PORTUGAL
Be?
Michael DaCosta Babb

47. …BEFORE THE
CREATIVE
COMMUNITY
TAKES ACTION?