This document provides information about an education awards organization with 14 years of experience and over 30 awards received. It has supported over 400 projects for both local and global brands. The organization has a global network and can provide specialized skills for different challenges. Its goal is to guide organizations and individuals to innovate through design.

2. [ABOUT]

3. EDUCATION AWARDS
With 14 years of experience,
more than 30 awards
received and 400 developed
projects

4. Guiding organisations and
individuals to innovate
through design

5. EXPERIENCEMANAGEMENTENVISION

6. For local and
global brands

7. Supported by a global network, with specific skills
for different challenges

8. .global

9. Why
design?

10. 3

11. 1

12. I’m a designer!

13. 2

14. "Design é a capacidade de resolver
um problema e, mais que isso, gerar
encantamento."
MARIO FIORETTI

15. 3

16. AC
UV
volatility uncertainty
complexity ambiguity

17. 1+2=3
Uma lente Ampla Flexibilidade

18. What f*ˆ#@@ design is ?

19. designer
design

20. to design

22. O DESIGNER O PROCESSO O RESULTADO

23. DAVE BLAKELY

26. ?

27. “A designer is someone capable to create concrete
value from just an idea. In other words, create a
magical experience from an abstract concept.
Therefore, design is related with doing and
realization, balanced with imagination and
dreaming.”

28. Quem é esse tal
designer?
Qual são seus super
poderes?
Qual sua missão?

29. A MISSÃO

30. “make the world a better place."

31. SUPER PODERES

32. o que é um bom design ?

33. razão emoção

34. New market codes

35. How can we find
a new business
opportunity on a
established market?

36. Decoding the
product’s archetypes

37. decoding
Psychologists Final users Dealers
The fear triggers The anxiety triggers The functionality triggers

38. Redefining
it codes

39. And creating new symbols

40. That will
matches the
users' needs

42. To generate a new
product experience

43. 27% of company’s
revenue on the
first year

44. o que é um bom processo?

45. PROCESSO

46. POSTURE & TIPS

47. Ready for the next
100 years

48. How to preparer an
organization for the
future, today?

49. Focusing on the
human being

50. Unbalance

51. Relevant: The right format, for the
right people, on the right time.

52. Create action: actionable and generate
value through those actions

53. CONSUL,
redefining its
consumers

54. BRASTEMP,
revisiting its
value and vision

55. New Business
Model

56. O DESIGNER

57. o que é um bom designer ?

58. CGH _ SDU (2012)

71. 40 pessoas | 20 horas | 10 idéias | 2 novos negócios

72. HOJE

73. A systemic intuition (synthesis and interrelation)
Feel (self - empathy) Dreaming (forecast and backcast) (self) Realization (to others)
With a visionary attitude (change maker)
APPROACHPOSTURE&
TIPS
BASELINE

74. AMANHÃ

75. 3

76. OBG
contato@jaakko.com.br
www.jaakko.com.br
www.redesignit.global
+ 55 11 9 8845 9577