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Pós NRF 2015 - A loja física e o novo ambiente digital
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Palestra de Manoel Alves Lima, CEO da FAL Design Estratégico, na Pós NRF 2015.
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Pós NRF 2015 - A loja física e o novo ambiente digital
1.
A LOJA FÍSICA
E O NOVO AMBIENTE DIGITAL Manoel Alves Lima Retail’s big show NRF 2015
2.
[ O BICHO
NÃO É TÃO FEIO ]
3.
[ O VAREJO
CONTRA ATACA ]
4.
[ BRICK IS
THE NEW BLACK ]
5.
[ LOCAL +
GLOBAL ] ] [ LOCAL + GLOBAL ]
6.
7.
8.
9.
[ MULTI TARGET
] O MILENIAL RECONHECE VALOR: Funcionalidade, tecnologia, verdade, originalidade…
10.
O MILENIAL NÃO
RECONHECE VALOR: Exclusividade, tradição, perfeição, durabilidade… [ MULTI TARGET ]
11.
O MILENIAL NÃO
RECONHECE VALOR: MARCA
12.
13.
[ CAPITALISMO DO
BEM ] Práticas Sustentáveis, Filosofia, Espiritualidade…
14.
15.
16.
17.
[ O VELHO
FUTURO ] Eu me sinto bem, perto daquilo que eu reconheço …
18.
19.
20.
21.
[ MULTI PROTAGONISMO
] Marca + Produto + Loja + Tecnologia + Equipe Em busca de uma Experiencia Integrada para encantar o Consumdor
22.
23.
24.
25.
26.
27.
[ COM +
TECNOLOGIA ] Próxima, amigável, trazendo solução…
28.
29.
30.
31.
[ COM +
EXPERIÊNCIA ] Escolha, Teste, Degustação, Customização,Premium
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