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David vs Goliath: What it takes to build
an organization in the midst of giants
Muddu Sudhakar
CEO, Caspida
MARCH 2015
Why Pursue Startups?
Technology will Transform Business
Plenty of Areas for Investment Opportunities
Opportunities for Disruption
Saas & Cloud Disruption
Software-Define Everything
Open Source Disruption to Large Enterprises
Remove Developer and Operator Constrains
IT Technology Wars – Business Expectations
Exceed IT Capabilities
Disrruption in Compute, Storage, Bandwidth Costs
Demand for new CxO Roles
Every Company Needs to Build Great Software
Case Study : Pivotal Launch from VMware
Paul Maritz, CEO, Pivotal
Former CEO VMware
Why startups are needed?
• New product ideas
• New business models
• Startups are new research labs
• Make unique & disruptive bets
• Grow unicorn business
Why innovation is hard ?
• Requires different type of people,
culture and motivation
• Perseverance & Determination
• Undisrupted focus to success
• Don’t Quit Mindset
Set Moon shot Goals
Startups vs Large Companies
Hard Things to Solve
Startup Model: Hard Things to Solve
Sales vs Customer Validation
Change in Evolution of Startups
No One Tells you Transition is Hard
Startup Protect Mavericks & Companies Fire Mavericks
Startups are NOT Small versions of Large Companies
Disruptive Innovation at Large Companies
Startups Are Not Easy
• How to innovate when you have nothing?
• How to create new markets?
• How to evangelize?
• What GTM approach to take?
• How to start product development from
scratch ?
• People and leadership is most important
Thank You
Speaker
Company Logo

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