SlideShare uma empresa Scribd logo

10 question zhuchaofan

•Transferir como PPT, PDF•
•
Chaofan Zhu
Chaofan Zhu
1 de 41
Chapter 17 Designing and Managing Integrated Marketing Zhu , Chaofan (James) Dec.13.2010
1.How many major modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Communication Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counts the Marketing Communication Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How many major modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.To select the correct sequence for Macromodel of the Communication Process ,[object Object],[object Object],[object Object],[object Object]
Correct Sequence of Macromodel of the Communication process ,[object Object]
Sequence in the Chart
2.To select the correct sequence for Macromodel of the Communication Process ,[object Object],[object Object],[object Object],[object Object]
3.Select the hierarchy-of-effects in marketing communications. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The model of Hierarchy-off-Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chart of the Models
3.Select the hierarchy-of-effects in marketing communications. ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.Which is not following is not Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nonpersonal Communications in 4 Channels ,[object Object],[object Object],[object Object],[object Object]
Concepts of Nonpersonal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.Which is not following is not Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Correct Concept ,[object Object]
Communicators VS esteem of audience ,[object Object],[object Object]
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.What conditions NOT being considered in percentage-of-sale Method? ,[object Object],[object Object],[object Object],[object Object]
Percentage-of-Sales Method ,[object Object]
Total Marketing Communication target ,[object Object],[object Object],[object Object],[object Object]
6.What conditions NOT being considered in percentage-of-sale Method? ,[object Object],[object Object],[object Object],[object Object]
7.Fill the blank ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Adaptations ,[object Object]
Four Factors of Adaptations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7.Fill the blank ,[object Object],[object Object],[object Object],[object Object],[object Object]
8.Pick one out of four important personal selling contributions of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal selling ,[object Object],[object Object],[object Object],[object Object]
Four Important Contribution in Personal selling ,[object Object],[object Object],[object Object],[object Object]
8.Pick one of four important contributions of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Which is NOT True? ,[object Object],[object Object],[object Object],[object Object]
The Cost of market-logistic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M=T+FW+VW+S
Which is NOT True? ,[object Object],[object Object],[object Object],[object Object]
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object]
Why Unethical? ,[object Object],[object Object]
True as True! ,[object Object]
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoChapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoyang zhao
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationAnand Dabasara
 
INTEGRATED MARKETING COMMUNICATIONS - UNIT2
INTEGRATED MARKETING COMMUNICATIONS - UNIT2INTEGRATED MARKETING COMMUNICATIONS - UNIT2
INTEGRATED MARKETING COMMUNICATIONS - UNIT2VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Imc ppt.final
Imc ppt.finalImc ppt.final
Imc ppt.finalWilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing CommunicationRoopesh VN
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSINTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSVISVESVARAYA TECHNOLOGICAL UNIVERSITY
 

Recomendados

Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoChapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoyang zhao
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationAnand Dabasara
 
INTEGRATED MARKETING COMMUNICATIONS - UNIT2
INTEGRATED MARKETING COMMUNICATIONS - UNIT2INTEGRATED MARKETING COMMUNICATIONS - UNIT2
INTEGRATED MARKETING COMMUNICATIONS - UNIT2VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Imc ppt.final
Imc ppt.finalImc ppt.final
Imc ppt.finalWilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing CommunicationRoopesh VN
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSINTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSVISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communicationsArdha
 
Advertising management
Advertising managementAdvertising management
Advertising managementsukesh gowda
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5Largest Catholic University
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsDiarta
 
Mm unit 4point3
Mm unit 4point3Mm unit 4point3
Mm unit 4point3Rai University
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSINTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSVISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Operational communication IBSM
Operational communication IBSMOperational communication IBSM
Operational communication IBSMGeoffrey Hurth
 
Integrateg Marketing Communication
Integrateg Marketing CommunicationIntegrateg Marketing Communication
Integrateg Marketing CommunicationKunal Singhal
 
INTEGRATED MARKETING COMMUNICATIONS - UNIT1
INTEGRATED MARKETING COMMUNICATIONS - UNIT1INTEGRATED MARKETING COMMUNICATIONS - UNIT1
INTEGRATED MARKETING COMMUNICATIONS - UNIT1VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Chapter17 TanJM
Chapter17 TanJMChapter17 TanJM
Chapter17 TanJMreachjoemar
 
Integrated Marketing Communication process
Integrated Marketing Communication processIntegrated Marketing Communication process
Integrated Marketing Communication processHammad Younas
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategiesprince.surya
 
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3VISVESVARAYA TECHNOLOGICAL UNIVERSITY
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communicationSaad Hossain Tapu
 
Chapter 3
Chapter 3Chapter 3
Chapter 3Jawad Chaudhry
 
integrated marketing communication or communicating value
integrated marketing communication or communicating valueintegrated marketing communication or communicating value
integrated marketing communication or communicating valueTODAYHIGHLIGHTS
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1Largest Catholic University
 
Belch 10e ch01_ppt
Belch 10e ch01_pptBelch 10e ch01_ppt
Belch 10e ch01_pptBabar Hayat
 
Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportMerce Tumibay
 
Advertising as a communication tool final
Advertising as a communication tool finalAdvertising as a communication tool final
Advertising as a communication tool finalrainbowlink
 
Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communicationsbrgarcia
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPartha Protim Roy Niloy
 

Mais conteúdo relacionado

Mais procurados

Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communicationsArdha
 
Advertising management
Advertising managementAdvertising management
Advertising managementsukesh gowda
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsDiarta
 
Operational communication IBSM
Operational communication IBSMOperational communication IBSM
Operational communication IBSMGeoffrey Hurth
 
Integrateg Marketing Communication
Integrateg Marketing CommunicationIntegrateg Marketing Communication
Integrateg Marketing CommunicationKunal Singhal
 
Integrated Marketing Communication process
Integrated Marketing Communication processIntegrated Marketing Communication process
Integrated Marketing Communication processHammad Younas
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategiesprince.surya
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communicationSaad Hossain Tapu
 
integrated marketing communication or communicating value
integrated marketing communication or communicating valueintegrated marketing communication or communicating value
integrated marketing communication or communicating valueTODAYHIGHLIGHTS
 
Belch 10e ch01_ppt
Belch 10e ch01_pptBelch 10e ch01_ppt
Belch 10e ch01_pptBabar Hayat
 
Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportMerce Tumibay
 
Advertising as a communication tool final
Advertising as a communication tool finalAdvertising as a communication tool final
Advertising as a communication tool finalrainbowlink
 

Mais procurados (20)

Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communications
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing Communications
 
Mm unit 4point3
Mm unit 4point3Mm unit 4point3
Mm unit 4point3
 
INTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONSINTEGRATED MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
 
Operational communication IBSM
Operational communication IBSMOperational communication IBSM
Operational communication IBSM
 
Integrateg Marketing Communication
Integrateg Marketing CommunicationIntegrateg Marketing Communication
Integrateg Marketing Communication
 
INTEGRATED MARKETING COMMUNICATIONS - UNIT1
INTEGRATED MARKETING COMMUNICATIONS - UNIT1INTEGRATED MARKETING COMMUNICATIONS - UNIT1
INTEGRATED MARKETING COMMUNICATIONS - UNIT1
 
Chapter17 TanJM
Chapter17 TanJMChapter17 TanJM
Chapter17 TanJM
 
Integrated Marketing Communication process
Integrated Marketing Communication processIntegrated Marketing Communication process
Integrated Marketing Communication process
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategies
 
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
 
Managing integrated marketing communication
Managing integrated marketing communicationManaging integrated marketing communication
Managing integrated marketing communication
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
integrated marketing communication or communicating value
integrated marketing communication or communicating valueintegrated marketing communication or communicating value
integrated marketing communication or communicating value
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1
 
Belch 10e ch01_ppt
Belch 10e ch01_pptBelch 10e ch01_ppt
Belch 10e ch01_ppt
 
Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual Report
 
Advertising as a communication tool final
Advertising as a communication tool finalAdvertising as a communication tool final
Advertising as a communication tool final
 

Semelhante a 10 question zhuchaofan

Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communicationsbrgarcia
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPartha Protim Roy Niloy
 
Chapter13
Chapter13Chapter13
Chapter13audrey
 
M K T 14 New
M K T 14 NewM K T 14 New
M K T 14 Newaudrey
 
Yash mehrotra iitbhu
Yash mehrotra iitbhuYash mehrotra iitbhu
Yash mehrotra iitbhuSameer Mathur
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Alwyn Lau
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communicationKhoirul Anam
 
Marketing Management Unit V.pptx
Marketing Management Unit V.pptxMarketing Management Unit V.pptx
Marketing Management Unit V.pptxIrfaanMeera1
 
Promotions
Promotions Promotions
Promotions Henry K
 
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...HenningEnoksen
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajajvicky5jan
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxsarfaraz karim
 
Advertising
AdvertisingAdvertising
Advertisingabhivr
 

Semelhante a 10 question zhuchaofan (20)

Ch17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing CommunicationsCh17: Designing and Managing Integrated Marketing Communications
Ch17: Designing and Managing Integrated Marketing Communications
 
Principles of marketing chapter 14 theory
Principles of marketing chapter 14 theoryPrinciples of marketing chapter 14 theory
Principles of marketing chapter 14 theory
 
Chap14 econ 161
Chap14 econ 161Chap14 econ 161
Chap14 econ 161
 
Chapter13
Chapter13Chapter13
Chapter13
 
M K T 14 New
M K T 14 NewM K T 14 New
M K T 14 New
 
Yash mehrotra iitbhu
Yash mehrotra iitbhuYash mehrotra iitbhu
Yash mehrotra iitbhu
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12
 
Imc
ImcImc
Imc
 
Kotler Mm.15.10
Kotler Mm.15.10Kotler Mm.15.10
Kotler Mm.15.10
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communication
 
Advertising
AdvertisingAdvertising
Advertising
 
Kotler14 Basic
Kotler14 BasicKotler14 Basic
Kotler14 Basic
 
Marketing Management Unit V.pptx
Marketing Management Unit V.pptxMarketing Management Unit V.pptx
Marketing Management Unit V.pptx
 
Promotions
Promotions Promotions
Promotions
 
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
Solution Manual for Integrated Advertising, Promotion, and Marketing Communic...
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution Management
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajaj
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution Management
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptx
 
Advertising
AdvertisingAdvertising
Advertising
 

Mais de Chaofan Zhu

Fast food industry
Fast food industryFast food industry
Fast food industryChaofan Zhu
 
Conclusion and recommendation
Conclusion and recommendationConclusion and recommendation
Conclusion and recommendationChaofan Zhu
 
10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)Chaofan Zhu
 
10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)Chaofan Zhu
 
My 20 years personal marketing plan
My 20 years personal marketing planMy 20 years personal marketing plan
My 20 years personal marketing planChaofan Zhu
 

Mais de Chaofan Zhu (8)

Fast food industry
Fast food industryFast food industry
Fast food industry
 
Conclusion and recommendation
Conclusion and recommendationConclusion and recommendation
Conclusion and recommendation
 
Invema later
Invema laterInvema later
Invema later
 
Geely
GeelyGeely
Geely
 
Invema group1
Invema group1Invema group1
Invema group1
 
10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)
 
10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)10 step marketing plan for myphone(zhu,chaofan)
10 step marketing plan for myphone(zhu,chaofan)
 
My 20 years personal marketing plan
My 20 years personal marketing planMy 20 years personal marketing plan
My 20 years personal marketing plan
 

10 question zhuchaofan