Telling the Sea Services story in a social media-mobile devices world.
The challenge today of Navy League of the United States Citizens in Support of the Sea Services is to communicate our content in the world where social media is part of our lives.
Social's "Digital Statshot 002" report, reveals there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.
2. The Navy League of the United States
Navy League of the United States
Citizens in Support of the Sea Services
3. State of the Internet – Mobile and
Social
• Mobile: 39 of the top 50 digital news websites have
more traffic to their sites and associated applications
coming from mobile devices than from desktop
computers, according to Pew Research Center’s analysis
of comScore data.
• Social: social networking is the practice of expanding
social contacts by making connections through
individuals
– - Normally conducted through established social
platforms (apps) such as Facebook, Twitter, Tumbler,
Pinterest, Instagram, LinkedIn
4. To Tell Our Story
Social's "Digital Statshot 002" report, reveals there are currently about 2
billion active social media accounts worldwide-equating to a whopping
penetration of 28% of the planet's population, with about roughly 1.6 billion
of these accounts active via mobile
Council Actions
Promote distributing existing content via selected platforms
•Start Council Youtube channel posting 3 minute videos – monthly schedule
of activities, events, personal recognitions,
•Event/activity promotions
•Encourage member participation in distrbuting content via preferred social
media platforms.
-
5. Current State of Social Networking
• Social Penetration: Social platforms also
continue to increase and, for the most part,
thrive. In order, the top 10 most popular social
networking sites (according to eBizMBA, Inc.)
are Facebook (900 million estimated unique
monthly visitors), Twitter (310 million),
LinkedIn (255 million), Pinterest (250 million),
Google+ (120 million), Tumblr (110 million),
Instagram (100 million), VK (80 million), Flickr
(65 million), and Vine (42 million).
6. Current State of Social Networking,
con’d
• Council Actions:
• Enter existing content into selected platforms
• Start Council YouTube channel posting ~3
minute videos – monthly schedule of activities,
events, personal recognitions,
• Event/activity promotions
• Encourage member participation
7. Our national security depends on our ability to
rapidly respond to crisis
Navy League of the United States
Citizens in Support of the Sea Services
Our Mission: Inform the American public about the importance of our
maritime forces to our national security and economic prosperity, and to
enhance the morale of active-duty personnel and their families.
Examples of existing content [images, video, movie, books, celebrations ]
8. The Navy League and the youth in your community
Navy League of the United States
Citizens in Support of the Sea Services
Our Mission: Foster the education and development of our youth
through programs such as the Naval Sea Cadet Corps and Navy League
Cadet Corps as well as Junior ROTC and Young Marines.
Involve our youth in helping tell our story
9. Council Use of Social Media
• Mobiize website - get help
• Implement Social Media Plan [each Activity area should have plan, report results]
• Review all activities for prior, during, after social media actions
• Get help in developing/implementing plan
• Recruit members, affiliates
• Include schedule for other media platforms
• Engagement
Establish Council Goals
• Council Events
• Membership
• Affiliates
• Community support
• Other
• NOTE: results count reach beyond vanity scores
10. Social Media Learning Resources
• These resources are provided to provide a background in the current state of the use
of social media in promoting business [including accomplishing the goals of not-for-
profit enterprises such as the Navy League]*
• The Navy League Mission http://navyleague.org/aboutus/video.html
• Intro to Social Media Marketing
• https://www.youtube.com/watch?v=BT_vv5moEm8
• Intro to Social Media Marketing
•
https://www.youtube.com/watch?v=BT_vv5moEm8 Current Status of Social
Media Marketing
•
https://www.youtube.com/watch?v=hhkmJor69n4 Content Marketing
12. Discussion/Questions?
Navy League of the United States
Citizens in Support of the Sea Services
• For more information, or to get involved:
Presenter, Richard Dowell, 843-834-0226
HQ NLUS IT Committee
Notas do Editor
Purpose of briefing – focus on communicating the Sea Services Story
Holding slide for before the presentation starts
The Navy League is dedicated to educating our fellow citizens, especially our elected officials and community leaders, on the importance of maintaining strong, capable and ready maritime forces. With more than 40,000 members in 220 councils worldwide, the Navy League also works to enhance the morale of active-duty personnel and their families.
The Navy League is committed to this nation’s youth, supporting programs that foster the development of our next generation of patriotic citizens and future military leaders.
The Naval Sea Cadet Corps is for young people ages 13-17 who have a desire to learn about the sea services. The objectives of the Sea Cadet program are to introduce youths to naval life; develop in them a sense of pride, patriotism, courage and self-reliance; and to maintain an environment free of drugs and gangs.
The Navy League Cadet Corps is for boys and girls at least 11 but not yet 14 years old, who are interested in the sea and ships, and our nation’s seagoing services. The Navy League program is designed to introduce young people to maritime and military life, and to prepare them for the Naval Sea Cadet Corps.
We have councils located throughout the United States, Latin America, the Caribbean, Europe, the Far East and the Pacific that support active-duty military personnel, boosting morale and extending its appreciation through the adoption of ships, installations and units, thru commissioning ceremonies and sea service awards programs, and by supporting the next generation of sea service leaders through our youth programs.
OPTIONAL TEXT: The sea service photos shown on this slide represent how the Navy League supports our service members, including ship and submarine commissionings, awards ceremonies honoring exceptional service members, homecoming ceremonies and events for wounded warriors.
PRESENTER NOTE: Remember to bring your membership brochures and business cards
