some quick overview of what web marketing is all about

1. web marketing doesthatreallyexist?

2. we must have a website! everybody does - business environment at 1992 we must have a facebookpage! everybody does - business environment at 2009

3. whyto do web marketing? Network? Brand? Expand? Sell? Service? Market? Inform? Listen?

7. http://searchengineland.com/search-illustrated-the-sphere-of-influence-14709

9. http://www.intentindex.com/mobile/

10. http://globalwebindex.net/wp-content/uploads/2010/05/Global-Map-of-Social-Web-Involvement-Global-Web-Index-2009.pdf

11. who’syour target audience? Customers? Users? Comunities? R&D? Press? Public?

12. ittakestwototango @LuSerrano

14. propósito:

15. CONVERSIÓN la experiencia es la historia, NO el producto emoción + pasión CONTENIDO que los usuarios se apropian

17. panorama - diagnóstico

18. establece mensajes

19. identifica audiencias

20. genera experiencias

22. contar historias

23. http://jess3.com/the-world-of-social-objects

24. http://jess3.com/the-world-of-social-objects

25. http://jess3.com/the-world-of-social-objects

26. comprehensive look at SocialMediaactivityamongemployees of thenation’slargestcorporationsScore isbasedonaveragenumber of friendsorconnectionsacrossmajor social networksand averagenumber of tweets, usersfollowing and followers per employee http://www.pamorama.net/wp-content/uploads/2010/12/top-50-social-companies.png

28. SocialMedia + Mobile + e-Mail = web marketing

30. stop Marketing, start Engaging Scott Stratten @unmarketing

31. @yoSoyTono