ISSIP Service Analytics - Empowering Service Innovations Through Smart Analytics The notion of smart analytics driven service innovations, enabled by the confluence of Big Data, Cloud, Mobile and Social Computing have gained a lot of attention among many enterprises in the past few years, promising ways for companies to effectively and rapidly deliver new services. But one of today's most pervasive and bedeviling challenges concerns what to measure and how to measure it in order to co-create value for customers. In this panel, industry leaders from IBM, Cisco, and ISSIP will discuss their perspectives on service analytics. Attendees will hear and learn how each of these organizations approaches analytics-enabled smarter services. You will also benefit from the latest ISSIP Special Interest Groups’ research and case studies.

1. ISSIP Views on Smart Analytics
Yassi Moghddam
Executive Director, ISSIP
yassi@ISSIP.org
twitter: @yassi_moghddam
www.issip.org
Nov 7, 2013
2013 ISSIP and/or its affiliates. All rights reserved.
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2. Who….
Ammar Rayes,
President, ISSIP;
Distinguished Engineer,
Cisco Services
Ana Pinczuk
BOD Member, ISSIP;
SVP Transformation, Cisco
Services
2013 ISSIP and/or its affiliates. All rights reserved.
Founded, July 2012
Charlie Bess,
BOD Member, Vice
President, ISSIP;
HP Fellow, and VP
Haluk Demirkan
BOD Member, ISSIP;
Professor University of
Washington
Jim Spohrer
BOD Member, Secretary,
Treasure, ISSIP; Director
Global University
Programs, IBM
Ralp Badinelli
BOD Member, ISSIP;
Professor Virginia Tech
Yassi Moghaddam
Executive Director, ISSIP;
Formerly Bell Labs, AT&T, Lucent,
Wells Fargo, & several startups
Jeff Welser
Vice President Elect, ISSIP;
Director Services Research, IBM
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3. Why…
 Social,
Mobile, Big Data, Cloud, IoT,… making
our world more instrumented, interconnected, and
complex
 Yet
most organizations struggle with complexity
 Most
professional organizations do a great job
of focusing on one discipline, function, or industry
sector, but not on the inteconnections.
DEPTH
ISSIP is a professional society
designed to focus on the
interconnected nature of value cocreation for smart service systems
(tech, biz, social, etc.)
BREADTH
T-Shape
professionals can
innovate across
traditional
boundaries
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2013 ISSIP and/or its affiliates. All rights reserved.
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4. Our Mission
“To promote service
innovations for our
interconnected world.”
- Individual Members: > 400
- Institutional members: 3 and growing
- Service Systems: ICT, Education,
Healthcare, Transportation, Financials,
Energy, Government
- Universities: 55+
- Countries: 37+
Through Service Innovation in :





Professional Development
Education
Research
Practices
Policy Making
2013 ISSIP and/or its affiliates. All rights reserved.
Special
Interest
groups
Ambassadors
Committees
Chapters
Students
Mentorship
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5. ISSIP Ambassadors

More than 15 Ambassadors and
growing…

Link ISSIP to other professional
associations, research centers,
conferences, etc.

Help ISSIP co-sponsor activities in
other conferences
2013 ISSIP and/or its affiliates. All rights reserved.
more...
http://www.issip.org/learningcenter/
valuenetwork/
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6. Smart Analytics for Service Innovation
 Service
Innovation…
• “a combination of technology innovation, business model innovation, socialorganisational innovation…. with the objective to improve existing service systems
(incremental innovation), create new value propositions (offerings) or create new
service systems (radical innovation).”
 Smart
Technology
Analytics …
• the whole system
• interconnected nature of
elements within the system,
• and other service systems
• opportunities at the
intersections
• lead to actionable outcomes
for co-creation of value…
2013 ISSIP and/or its affiliates. All rights reserved.
Purpose
People
Business
Service Systems
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7. The shape of 21st century innovator
Informs
ISSIP
Developing
Tools to
measure TShape and
offer
Professional
Certification
T
Certified
Analytics
Professional
(CAP)
Diversity in:
Geography,
Sector,
Organization type
Application area
2013 ISSIP and/or its affiliates. All rights reserved.
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8. Join us….
http://www.issip.org/join-the-community/
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2013 ISSIP and/or its affiliates. All rights reserved.
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9. Thank you!
Yassi Moghddam
Executive Director, ISSIP
yassi@issip.org
twitter: @yassi_moghddam
www.issip.org
2013 ISSIP and/or its affiliates. All rights reserved.
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