2. Reasons for Selecting Dabur
• Dabur is a company that has transformed
itself from a staid and unresponsive
company to a company which is
aggressive and innovative
• A lot of new initiatives in the fields of
exports and acquisitions.
3. HISTORY
• Started in 1884 by Dr. V.C. Burman
• “Daktar Burman”
• Since 1930, the company operated under
the name Dabur (S K Burman) Pvt. Ltd.
• Dabur India Limited was formed by way of
amalgamation in Oct.'86
• Dabur Pharmaceuticals a separate entity
in 2003
4. PROFILE
• 2005 Sales:1269 Crores
• Employees: 1870
• Major Industry: PERSONAL CARE & HEALTH
CARE,FOODS
• Leading Brands: Dabur Amla, Dabur
Chyawanaprash, Vatika, Hajmola, Lal Dant
Manjan, Pudin Hara and the Real range of fruit
juices.
• Positioning –Unique
• COMPETITORS: COLGATE-PALMOLIVE,GILLETTE,HLL,
MARICO,POND’S,P & G, RECKITT BENCKISER
5. NEW INITIATIVES AND FUTURE
PLANS
• Re-structure sales and distribution
- savings of 10-12 crores annually
Pharma separated from FMCG
Separate CHD
Exports- thrust area
War chest of Rs. 200 crores for
acquisitions
Acquisition of Balsara
6. PROMISEing Acquisition
• Dabur India acquired the entire promoter
stake in three Balsara companies – 99.4%
in Balsara Hygiene Products; 100% in
Balsara Home Products and 97.9% in
Besta Cosmetics.
• It was an all cash deal of Rs1.43bn
(US$33mn).
• The companies would originally operate
as subsidiaries of Dabur India.
7. • Rationale for deal
Strengthens Dabur’s position in oral
care
Adds a new avenues of growth :
Household care
Enables Dabur to expand regional
presence
Economies of scale from combined
business