The document discusses how marketing has shifted from traditional methods like TV, radio, and print ads to social media storytelling. It notes that visual content performs much better on social media than text. The key is for marketers to learn how to tell stories and showcase their brand's authentic human side on each social platform. Stories should provide value to customers and lead them toward a purchase. Those who refuse to adapt their marketing for social media will fall behind as many major businesses have already made this shift.

1. The Art of Storytelling in
Today’s Social World
Presented by
Kim Garst

2. What is the
PROBLEM
And How Do You Fix It?

3. Marke&ng
has
shi-ed!
We
have
to
STOP
marke&ng
like
it’s
2004!

4. Marketers
have
spent
MILLIONS
on…
Billboards
TV
Radio
Ads
Direct
Mail
Print
NO
LONGER
WORKS!

5. Many
businesses
are
struggling
to
get
the
aOen&on
of
the
their
customers.

6. Can
you
name
the
last
&me…
ü Picked
up
the
phone
and
called
a
number
on
a
billboard
ü Didn’t
fast
forward
through
a
commercial
ü Rushed
out
to
your
mailbox
with
enthusiasm
to
see
the
latest
direct
sales
piece

7. What
wins…billboards
or

8. Cell
phones?

9. What
do
you
do
if
your
ROI
today
from
TV,
Billboards
or
Direct
Mail
is
in
the
toilet?

11. As
MARKETERS
we
have
to
become
STORYTELLERS

12. @1997
Mick
Stevens
from
The
Cartoon
Bank

13. Success
=
PULL
Marke&ng

14. Storytelling
is
how
we
showcase
how
we
SERVE
our
customers.
VALUE
VALUE
VALUE
ASK
FOR
THE
SALE

15. Stories
are
to
lead
prospects
down
the
path
to
a
PURCHASE.

16. First
things
first…you
goOa
have
their
ATTENTION!

17. We
have
tech
gadget
ADD!

18. There
are
lots
of
choices!

19. How
do
we
stand
out
in
a
crowded
marketplace?

20. We
have
to
lead
with
VALUE
without
the
expecta&on
of
reward.

21. People’s
&me
and
aOen&on
are
VALUABLE
and
should
be
highly
prized!

22. Many
marketers
treat
social
media
as
their
personal
broadcast
system.

24. Social
media
is
like
a
huge
cocktail
party…two-­‐way
conversa&ons!

25. Are
you
talking
about
yourself
ALL
THE
TIME?

26. I
hope
the
answer
is
NO
J

27. The
key
to
success
is…

28. Learn
how
to
story
tell
on
each
social
plaborm.

29. Those
who
don’t
will
drop
by
the
wayside.

30. Many
well
funded
businesses
with
smart
people
at
the
helm
have
refused
to
market
like
it’s
2014.

32. How
do
you
do
it
and
where
do
you
start?

33. Visual
Storytelling

34. Visual content is
processed 60,000x
faster by the brain
than text.

35. 40% of people engage
more with visual
content than text.

36. Photos on Facebook get
more likes, comments
and shares than text,
video or links.

37. Articles with photos
get 94% more views.

38. 1.
Use
imagery
to
showcase
your
brand

39. 2.
Personalize
for
individual
plaForms

40. 3.
Show
Your
Brand’s
AUTHENTIC
Human
Side!!

41. People
connect
with
people,
not
logos.

42. #thesweatlife

43. 4.
Tell
the
Story

44. 5.
Be
SHAREABLE

45. #bestsummermoment

46. 6.
Be
USEFUL

47. Whole
Foods
gets
15x
the
value
from
Pinterest
that
they
do
on
Facebook
and
TwiWer
combined.

48. http://kimgarst.com/visualcontent

49. www.kimgarst.com
twitter.com/kimgarst
facebook.com/kimgarstboomsocial
linkedin.com/in/kimgarst
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