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Using Bonuses, Profit Sharing and Employee Ownership
to Motivate and Retain Workers on Your Farm
Beyond
Basic Compensation
Produced by California Institute for Rural Studies (CIRS) & National Center for Appropriate Technology (NCAT)
© 2010 CIRS RME-D7402565
Table of Contents
Benefits of Variable Pay Systems.....................................................................................................3
Challenges to Implementing Effective Variable Pay Systems ..............................................4
Variable Pay in Farming Operations ..............................................................................................5
Types of Variable Pay on California Farms...................................................................................5
Formal Bonuses..........................................................................................................................6
Informal Bonuses.......................................................................................................................8
Employee Recognition: Gifts & Rewards....................................................................... 11
Profit Sharing ........................................................................................................................... 12
Employee Stock Ownership Plan (ESOP)-...................................................................... 14
Practical Considerations for All Variable Pay Systems.......................................................... 16
Appendix I: Point-System Bonus Formula..................................................................... 17
Appendix II: Bonus with Multipliers Formula................................................................ 18
Resources............................................................................................................................ 19
National
Center for
Appropriate
Technology
Page 2 ATTRA Beyond Basic Compensation
A Publication of ATTRA – National Sustainable Agriculture Information Service • 1-800-346-9140 • www.attra.ncat.org
Abstract
With input costs and market prices continuing to add
pressure to farming operations, the ability to maintain
satisfied, engaged, and skilled employees who are famil-
iar with the farming operation is becoming increas-
ingly important. Of the different strategies growers can
employ to increase employee satisfaction and retention,
variable pay systems such as profit sharing, bonuses,
and employee ownership appear to be some of the most
important.
This handbook provides an overview of variable pay
strategies used on California farms, including formal and
informal bonuses, profit sharing plans, and employee
ownership plans. These strategies are highlighted in case-
study examples. Also included are some practical consid-
erations to keep in mind when implementing a variable
pay system, ideas for engaging employees with bonuses,
examples of non-monetary rewards, formulas for cal-
culating bonuses, and resources for more information
about compensating and managing farm employees.
About this Publication and CIRS—
California Institute for Rural Studies
The information in this handbook is based on case-study
research conducted by the California Institute for Rural
Studies (CIRS). Interviews with farmers, farm managers
and employees on five farms throughout California pro-
vide the basis for the handbook.
The California Institute for Rural Studies is a nonprofit
social science research organization dedicated to promot-
ing a rural California that is socially just, economically
viable, and environmentally balanced. Founded in 1977,
CIRS conducts applied research focused on promoting a
more sustainable food system and improving conditions
for agricultural workers.
For more information about this handbook or the Cal-
ifornia Institute for Rural Studies, or for information
about where to get technical assistance to help you make
changes on your farm, please contact:
The California Institute for Rural Studies
221 G Street, Suite 204
Davis, CA 95616
Tel: 530-756-6555. Fax: 530-756-7429
E-mail: info@cirsinc.org
www.cirsinc.org
About ATTRA—National Sustainable
Agriculture Information Service
ATTRA offers hundreds of publications—many in
Spanish—on organic and sustainable agriculture topics
including marketing, crop production, processing, live-
stock, composting, ecological soil & pest management,
farm energy, and agroforestry.
All these publications can be downloaded free of charge
at www.attra.ncat.org. Paper copies can be ordered by
calling 1-800-346-9140. The Spanish line is 1-800-411-
3222. ATTRA is a project of the National Center for
Appropriate Technology (NCAT), see page 20.
Acknowledgments
We are sincerely grateful to the participating farmers
and farmworkers for generously sharing their stories
and insights that provide the basis for this handbook.
Additionally we would like to thank the research-
ers, human resource managers and consultants who
provided the background context for our case-study
research. Thanks also to Judith Redmond, Sarah
Coddington, Rex Dufour (NCAT), and Lisa Kresge
for the photographs used in this handbook.
Funding for this project was provided by the Wash-
ington State University Western Center for Risk
Management Education and the USDA Coop-
erative State Research Education and Exten-
sion Service (CSREES). We are grateful for their
support. This material is based upon work sup-
ported by USDA/CSREES under Award Number
2007-49200-03892.
Page 3ATTRAwww.attra.ncat.org
A
skilled, satisfied and stable labor force
is essential to the success of most farm
operations. Nonetheless, many farms
experience turn-over with related financial
losses due to the high cost of hiring and
training new employees. With input costs
and market prices continuing to add pressure
to farming operations, the ability to main-
tain satisfied, engaged, and skilled employees
who are familiar with the farming operation
is becoming increasingly important.
There are a number of mechanisms agri-
cultural employers can utilize to increase
employee satisfaction and retention, including
competitive wage structures and benefit pack-
ages. Of the different strategies growers can
employ to increase employee satisfaction and
retention, variable pay systems such as profit
sharing, bonuses, and employee ownership
appear to be some of the most important.
In fact, findings from a recent wage and ben-
efit survey conducted by the California Insti-
tute for Rural Studies identify profit shar-
ing and bonuses as the strongest predictor
of employee retention. (See the Resources
section on page 19 for the link to the online
report.) Respondents implementing profit
sharing and bonuses reported five-year
employee retention rates of 49%, compared
with 34% among those not implementing
those strategies.
Benefits of Variable
Pay Systems
The benefits of properly implemented
variable pay systems include:
• Increased employee satisfaction,
motivation, and retention
• Increased productivity and cost-saving
efficiencies
• Cost savings through the promotion of
desired behaviors (e.g., health and safety
or IPM awareness)
• Engaged and motivated workers
throughout the year
• Better cash flow management by
spreading compensation payments out over
the year or by providing compensation after
harvest income is received
• Improved interpersonal relations
between growers & employees & among
employees.
Additionally, variable pay systems represent
an important risk management strategy, pro-
viding farmers with the ability to contain
fixed labor costs in the face of lower than
expected revenues and supplement wages
when revenues are higher. This is especially
important for the many California specialty
crop growers, for whom labor costs represent
a large percentage of expenses.
Beyond Basic Compensation
Using Bonuses, Profit Sharing, and Employee Ownership to Motivate
and Retain Workers on Your Farm
I
t interests
me that the
company
does well because
if the company
does not do well,
workers will not
benefit. If the
company does
better, we will get
more benefits.
—California
Farmworker
Page 4 ATTRA Beyond Basic Compensation
Variable pay systems are also an important
means of showing appreciation to employ-
ees for their contributions to farm success.
Variable pay systems can be an effective way
for a farm owner to illustrate that they care
about their employees’ well-being. They
also promote and reward employees for tak-
ing initiative, expanding their skill-set or
assuming additional responsibilities, all of
which can greatly contribute to the viability
of farm operations.
Additionally, variable pay systems can
be important tools for retaining valuable
employees, motivating employees during
strenuous periods of the season, increasing
teamwork and encouraging internal super-
vision among employees, who have a vested
interest in ensuring that co-workers are pro-
ductive and refrain from activities that may
result in losses. Finally, some variable pay
systems have the potential to engage employ-
ees to see the farm from the perspective of
owners, which will encourage them to seek
ways to maximize farm success.
Challenges to
Implementing Effective
Variable Pay Systems
When used thoughtfully, variable pay sys-
tems provide numerous benefits to farm-
ers and farmworkers alike. However, when
not properly implemented, variable pay sys-
tems can negatively impact farm operations
by lowering worker morale and satisfaction.
A lack of transparency regarding grower
finances can result in mistrust when pay
amounts are less than expected. At the same
time, perceptions of inequitable distribution
to workers can result in conflicts and resent-
ment among workers, who often compare
how much they have received.
The variability of farm income, difficulty in
measuring some farm outputs, and lack of
employee control over factors that affect farm
success (e.g. weather and market prices),
make it difficult to implement variable or
incentive pay systems in farming operations.
The most common approach to variable pay
is by paying for piece work. However, we do
not discuss piece rate systems because they
have been extensively discussed in other lit-
erature. For more information on best prac-
tices regarding piece work, see the University
of California Agricultural Labor Manage-
ment website listed in the Resources section
on page 19.
According to case study research conducted
by the California Institute for Rural Studies
(See Resources section, page 19), partici-
pating farmworkers cited the importance of
variable pay with respect to job satisfaction,
productivity and retention. Site visits con-
firmed that worker satisfaction and moti-
vation were notably higher on farms with
more organized, transparent and generous
variable pay plans.
However, farmworkers cited negative
impacts when variable pay systems were
not implemented properly, including mis-
trust of growers claiming bad years, con-
flicts among employees based on per-
ceptions of inequitable distribution and
reduced morale associated with lower than
expected amounts.
When asked about these issues, the major-
ity of growers admitted to using very infor-
mal approaches to calculating profit sharing
and bonuses, and expressed high levels of
interest in learning about more formal ways
of doing so.
According to Farmworkers…
some
variable pay
systems
have the potential
to engage
employees to see
the farm from the
perspective of
owners, which will
encourage them
to seek ways to
maximize farm
success.
Page 5ATTRAwww.attra.ncat.org
Variable Pay in
Farming Operations
In spite of the difficulties with implementa-
tion, the use of variable pay systems is fairly
widespread, as reported by 43% of respon-
dents to the Farm Employers Labor Service
(FELS) wage and benefit survey. The pur-
pose of this manual is 1) to provide farm-
ers with an overview of a few of the differ-
ent types of variable pay systems that can
be effective tools for managing farm labor
and 2) to highlight factors for consideration
when implementing these systems.
For farmers not currently implementing
these systems, we hope this information will
help you assess whether these strategies are
appropriate for your farm operations.
For farmers currently implementing vari-
able pay systems, we hope you will gain
some insight into ways to more effectively
implement these systems and enhance your
farm operations.
One final caveat: while variable pay systems
may work well on some farms, it is impor-
tant to examine your specific operation to
see if variable pay is an appropriate strategy
for your farm.
This manual covers three types of variable
pay systems: bonuses, profit sharing and
employee stock ownership plans (ESOPs).
Each section provides an overview of a vari-
able pay strategy including the key reasons
for using the strategy and key factors to keep
in mind when implementing the approach.
Case study data collected from five Califor-
nia farms accompanies each
section. The case studies pro-
vide a few examples of ways
some farmers are using variable
pay to maximize farm success.
While not comprehensive of
all variable pay options, these
examples are intended to illus-
trate how some farmers are
addressing their labor needs
through variable pay systems.
Types of Variable Pay on
California Farms
The following pages offer an overview of
the different types of variable pay systems:
formal bonuses, informal bonuses, profit
sharing, and employee stock ownership
plans (ESOPs).
Bonuses
Bonuses are variable compensation beyond
regular wages that is paid directly to an
employee. Bonuses can be used to reward
individual or group behavior or performance.
There are two main types of bonuses: for-
mal bonuses, and informal, or spot bonuses.
Formal bonus systems are based on specific
criteria outlined ahead of time, while infor-
mal bonuses are random or unexpected.
The main factors that differentiate these two
types of bonuses are timing, degree of struc-
ture, and employee expectation.
Bonus compensation can be calculated based on
a number of factors including the following:
• Fixed dollar amounts per hour, day, quarter, or year
• Percentage of employee income or farm profits
• Dollar amount equivalent to a week or month salary
• Tiered approaches based on percentage of sales or
different years of service
• Multi-factor approaches (see Appendices)
T
he tax code
encourages
us to give
back to employees as
much as possible to
lower our tax burden.
We want the people
who are making the
profit to benefit.
We want people to be
well paid. I think it is a
very strong incentive.
—Central Coast
Farmer
Page 6 ATTRA Beyond Basic Compensation
Formal Bonuses
A formal bonus is a consistent and antici-
pated bonus given to recognize or reward
employees for individual or farm perfor-
mance. Formal bonuses are often structured,
based upon a specific goal, and issued at a set
time per year. (See Appendices for formulas
to use in implementing formal bonuses.)
What are the goals of a
formal bonus?
• Reward employees for their roles in the
farm’s success
• Recognize individual performance
• Motivate specific behaviors
Examples of formal bonuses
• Retention—Retaining valuable employ-
ees; rewarding years of service; celebrating
an employment anniversary
• Seasonal—Season’s end bonus for com-
pleting the season or harvest; return bonus
given at the beginning of the next season
• Mid-season motivator—Given during
the season to boost morale and motivate
employees through the harvest
• Annual—Birthday, holiday
• Health and safety—Remaining accident-
free; participating in a safety team or safety
training; completing safety knowledge test
• Skill development—Completing ESL
program or tractor driving-skills test
• Performance—Reducing equipment
costs; increasing production
Factors to keep in mind with
formal bonuses
• An annual bonus can become an
expected component of overall compensa-
tion and lose its effectiveness as an incen-
tive.
• As bonuses continue to increase for
long term or highly skilled employees, the
bonus pool continues to increase. Placing
a ceiling cap on bonuses reduces their effec-
tiveness.
• Fluctuations in bonus amounts can
cause dissatisfaction among employees,
especially when bonuses are lower than
previous years.
• Perceived inequities can result in con-
flict among employees and reduce morale.
• Bonuses for seasonal employees can
be particularly important in encourag-
ing trained employees to continue returning
every year until a full time position becomes
available.
I am interested in the finances of
the company and what the owner says
because it is important to know about
the farm stand and the farmers’ mar-
ket workers to clarify how the company
works and how it is doing. It is impor-
tant to me that I can contribute ideas
and report about what is going on in the
fields and discuss it with the supervisor
because it helps the company and if it is
something that affects the company in a
bad way, then it is bad for us as well.
— California Farmworker
We pay
mini-
mum wage and use
the bonus program
to supplement that.
That enables us to
protect ourselves in
a bad year, since
once you raise the
minimum wage you
can’t go back. It gives
us more flexibility.
—Central Valley
Farmer
Page 7ATTRAwww.attra.ncat.org
On-Farm Example #1:
Formal Bonuses
Farm location: Capay Valley
Farm type: Diversified fruit & vegetable crops, flowers, livestock
Number of employees: 50-60
Variable pay strategies: Three formal cash bonuses per year
Mid-Season Motivator Bonuses: They pay two peak season bonuses to all employees.
Goal: To show appreciation and reward employees for how hard they have worked and to motivate
employees to continue working hard through the difficult time in the season.
Criteria: The factors taken into consideration include longevity at the farm, employee skill level, and
a subjective assessment of individual performance, effort, and attitude.
Amount paid: For each mid-season bonus, they give a minimum of $25 up to $1,000 to people in
key leadership positions.
Distribution: Paid as a cash bonus in July and another in August.
End-of-Season Cash Bonus: They pay an annual end-of-season bonus to all employees.
Goal: To recognize and reward employees for their contribution to farm success.
Criteria: Same as mid-season bonus (above).
“The amount of bonus is a reflection about how we feel that the person has contributed. It is subjec-
tive. We look at what we did the last time and we decide if it will be a little bigger or maybe we can’t
make it bigger this time. The bonus could go lower if the employee did not perform well.”
Amount paid: The year-end bonuses range from $200 to $6,000.
Distribution: Each November they hold an end-of-season meeting to thank employees, review the
year, and discuss any problems that may have affected the bonus.
“We have a meeting with the whole crew. We tell them, ‘Thank you and this is what went really well
this year. We saw you guys working really hard.’ Then we divide up the envelopes with the bonuses
and each partner distributes the envelopes to show that we know each person’s name and who they
are. In the years that we have had problems, we have talked about it and explained, ‘This is why the
bonuses are going to be a bit smaller this year.’”
The bonuses are really to thank our crew
and to let them know that we have noticed
and that we appreciate how hard they work.
It is a great way for an owner to make the
employees feel like they are getting a share.
And if it is a good year, then they are going to
get a bigger share than if it’s not a good year.
—Capay Valley Farmer
Page 8 ATTRA Beyond Basic Compensation
Informal Bonuses
(Spot Bonuses)
An informal bonus is a casual or unexpected
cash bonus given directly to an employee.
Informal bonuses are the most personalized
because they illustrate that an employer rec-
ognizes and values individual employees and
appreciates employee efforts. They are most
effective when the reward is given immedi-
ately following the event or behavior being
recognized.
What are the goals of an
informal bonus?
• Show appreciation for employee
• Recognize individual employees
• Reward specific behaviors that exceed
normal job expectations
Examples of informal bonuses
• Exceptional behavior/performance—Rec-
ognition of crop issue, pest problem or disease;
outstanding behavior toward
the safety of others; exemplary
display of cooperation or team-
work; exceptional display of
leadership or performance
• Employee ideas/sugges-
tions—Efficiency improve-
ments; problem-solving ideas
• Special circumstances—
Meeting a harvest crunch such
as a CSA or farmers’ market deadline; work-
ing late/early for frost control; preventing an
accident; helping someone in need
• Special occasion—Marriage; birth of a
child; community service award
Factors to keep in mind with
informal bonuses
• Informal bonuses can be difficult to
track since they are often given on the spur
of the moment. Developing a structured
approach with a yearly budgeted amount
for distribution can increase bonus program
effectiveness.
• It is important to standardize awards so
that the awards are consistent for the same
behavior. Each employee receives the same
award for the same event or behavior.
• Informal bonuses have the potential to
cause dissatisfaction or decreased employee
morale due to perceived inequities among
employees.
Creative Approaches for Engaging Employees with Bonuses
• Develop a randomized drawing for bonuses prizes to motivate and engage employees.
• Allow other employees to nominate co-workers for recognition to encourage teamwork and
cooperation.
• Develop a point system structure through which employees can collect points from spot
bonuses and then redeem points for a cash bonus on a quarterly basis.
• Allow employees to select bonus from a menu of options such as gift certificates, bonus gifts,
and cash.
• Engage employees in developing the bonus system. Have them help identify performance
criteria and behaviors that improve farm performance or save money.
We try
com-
municating to people
that positive
performance in the
business is to their
benefit as well
as to ours.
—Central Valley
Farmer
Page 9ATTRAwww.attra.ncat.org
On-Farm Example #2:
Combination System
Farm location: Sacramento Valley
Farm type: Field crops
Number of employees: 180
Variable pay strategies:
Formal cash bonus, informal cash bonuses, and a deferred profit-sharing plan
Informal (Spot) Bonus: Occasionally the farm gives out an informal cash bonus.
For example, they gave one employee a $100 spot bonus for preventing an accident
between a distribution truck and a train.
Formal Bonus: They pay an annual cash bonus to all employees.
Goal: To reward employees for their individual performance.
Criteria: Individual performance reviews and farm performance.
Amount paid: The cash bonus runs around 2 - 12% of base pay. They determine the cash bonus by
comparing the annual crop performance to their average yield per acre, calculated over time, and
factor in each employee’s individual performance evaluation. Individuals with lower performance
evaluations receive less cash bonus than they would otherwise. Employees employed for less than
one year receive a pro-rated bonus. (See appendix for ideas for calculating bonuses).
Distribution: Paid as a cash bonus in January or mid-February.
“We do a year-end review on an individual and aggregate basis. At the annual meeting we present
how we did as a company; we review the numbers with them, show them the yield and how we did.”
Deferred profit sharing: The farm contributes to a profit-sharing plan for all employees.
Goal: To help employees save for retirement and to reward employee contribution to farm success.
Criteria: Farm profits.
Amount paid: The farm contributes approximately 5% of wages depending upon pre-tax farm
profits. In higher profit years they increase the amount shared with employees.
Distribution: The farm contributes a percentage of profits to a profit sharing plan through a third
party administrator who invests shares for employees. Employees may collect shares or roll shares
into a separate retirement account when leaving the farm.
Our fundamental core value is that you
ought to share the success with those who
helped bring it to you. It has a way of return-
ing to you. The more successful you are, the
more ability you have to share that success.
—Sacramento Valley Farmer
Page 10 ATTRA Beyond Basic Compensation
On-Farm Example #3:
Formal & Informal Bonuses
Farm location: Central Valley
Farm type: Diversified vegetable crops
Number of employees: 60 - 100 Variable pay strategies: Informal & formal bonuses
Informal (Spot) Bonus: This farm buys hamburgers or pizza for employees on days that they have to
work overtime in order to make a harvest deadline.
Birthday Bonus: They provide a birthday bonus for each employee. The employer explains, “I used to
buy everyone a cake for their birthday, but now I give everyone a gift card to the grocery store for food
only for their birthday.”
Annual Bonus: They pay an annual year-end cash bonus to all permanent employees with 12 months
of uninterrupted employment.
Goal: To recognize and reward employees for leadership behaviors, high performance, attention to
quality, proper care of equipment, and level of cooperation.
Criteria: Employee skill level, comparison to the previous year’s bonus amount, and a subjective
assessment of employee performance, ability to work independently, and level of cooperation.
Amount paid: They give a minimum of $300 up to $4,000 to people in key leadership positions.
Each November they evaluate the profit and loss report, compare them to the previous years, esti-
mate upcoming capital expenses, and determine a target amount for the bonuses for that year.
Distribution: Bonus checks are distributed at annual Christmas party.
Seasonal Employee Bonus: At the annual Christmas party, they give a small bonus to employees who
have not been employed for a full year. As the employer explains, “Everybody gets at least $50 regard-
less of whether they have only worked here a week. Everybody deserves to have a Christmas dinner and
that’s about all that $50 will buy anyways.”
Notes from the Farmer...
“Our bonus system is very top-loaded for people in key leadership positions. We are trying to reward people that are
doing a superlative job, that are leading and are setting an example for other people. We reward the people who, if
we lost them, might take us years to replace. Those people are in the top echelon in the bonus system. It becomes a
subtle communication tool.”
“The main challenge is when you have an off year and you can’t be as generous as you have in the past. It is very
challenging to face your crew and give them a check that is significantly less than they are expecting... But, at the
same time, it is our responsibility as the owners of the business to make sure that the business stays up and running
and is sustainable.”
We have a lot of longevity in our work-
force. We have a lot of people who have
worked for us for 25 years. People have a
tendency to stay with us and that is the
proof in the pudding for us.
—Central Valley Farmer
Page 11ATTRAwww.attra.ncat.org
Employee Recognition:
Gifts & Rewards
Non-monetary gifts are another
approach for providing bonus com-
pensation to your employees. Non-
monetary gifts have several advan-
tages. For example, giving a gift can
be more memorable to employees
than cash especially if the gift is spe-
cifically tailored to the employee.
Additionally, when farm finances are
tight, a special gift can have more
impact than cash.
Examples
• Occasional food bags (provide a selection of staples such as tortillas, rice, beans, meat, fruit, etc.)
• International phone cards
• Pizza night (during busy times that keep employees working late)
• Grocery gift cards (choose stores that are nearby or accessible without a car)
• Hats, bandanas, or other popular clothing items used on the farm
• Special gifts (TV, iPod, DVD player, etc.)
Things to Keep in Mind
• Non-monetary gifts/ rewards can help employees better differentiate a bonus from
regular anticipated compensation.
• Make sure the gift or reward is desired. Lower-income employees may prefer cash and
migratory workers may not appreciate large items.
• Giving a choice of prizes can
help engage employees in the
reward system and give them a
sense of empowerment to make
their own decisions about what
they receive.
• Some gift bonuses are sub-
ject to taxes.Be sure to consult an
accountant or the IRS Farmer’s Tax
Guide (see Resources, page 19)
regarding tax implications for the
farm or farm employees.
Page 12 ATTRA Beyond Basic Compensation
Profit Sharing
Profit sharing is a system
by which a percentage of
profits are shared with
employees for their con-
tribution to farm success.
Based upon the assump-
tion that employee per-
formance contributes to
farm performance, profit
sharing plans aim to
encourage employees to
work toward increasing
farm profits. Employees
receive a share of profits
using a pre-determined
formula based upon a
percentage of income,
an equal distribution of
shares among employ-
ees, or an approach that
incorporates multiple factors.
There are two main approaches to profit
sharing: 1) a cash-based profit sharing plan
distributes a percentage of profits directly to
an employee in a cash bonus on an annual,
semi-annual, or quarterly basis and 2) a
deferred profit sharing plan contributes a
percentage of profits to a pooled or individ-
ual retirement plan for employees.
What are the goals of
profit sharing?
• Motivate employees to pay attention to
factors and engage in behaviors that will
increase profits
• Increase employee commitment to and
sense of investment in farm
• Help employees save for retirement
Profit-sharing variations
• Standard profit sharing plans share a
percentage of profits based upon positive
organizational profits.
• Gain sharing plans share a percentage
of profits based on revenue gained from
improvements in productivity over a desig-
nated baseline level.
• Cost savings plans share a percentage of
revenue saved due to increased cost-saving
efficiencies or lower operating costs compa-
rable to a baseline year.
Factors to keep in mind with
profit sharing
• Profit sharing can help draw the con-
nection between farm profits and employee
performance.
• Profit sharing can address some of the
conflict associated with perceived dispari-
ties because it rewards employees based on a
pre-determined and known formula rather
than subjective evaluation.
• Deferred profit sharing plans provide
tax benefits to employees for retirement sav-
ings. However, because they are not paid out
immediately, deferred plans are less effective
at connecting farm profits with individual
behavior.
• Profit sharing may be most effective
if combined with a more immediate cash
bonus system.
• Clearly communicating the link be-
tween employee behaviors, farm profits,
and the profit sharing bonus improves plan
effectiveness.
• Profit sharing plans that defer money
for retirement may not be attractive to
all employees because they may not believe
they will ever receive the money, they may be
too young to appreciate the need to save for
retirement, or employees may have a greater
immediate need for the money.
• Employee Retirement Income Security
Act (ERISA) laws require that all employees
are eligible to participate in the profit shar-
ing plan.
I
am very
interested in
how the
company spends
money and how
much money they
have because how
the company does
affects everybody.
—California
Farmworker
Page 13ATTRAwww.attra.ncat.org
On-Farm Example #4:
Formal Bonus and Profit Sharing
Farm location: Central Coast
Farm type: Nursery crops
Number of employees: 60 - 105
Variable pay strategies: Formal bonus & deferred profit sharing plan
Formal Bonus: They pay an annual bonus to all employees.
Goal: To recognize individual employee performance.
Criteria: A combination of individual employee performance evaluation scores and personnel/pay-
roll records (tardiness, not calling in, time card errors, etc.). See appendices for example formulas for
calculating bonuses.
Amount paid: The maximum bonus for field workers is $500 or the equivalent of one week’s pay.
For foremen, the bonus can be up to $5,000, or three weeks’ pay. For sales staff, the maximum pay
is 20 - 25% of their gross earnings. Sales staff receives a bonus based on a percentage of net sales
because their activities have a direct connection to sales.
Distribution: The bonus is paid as an additional check in December. Each year they calculate the
total cost of the bonuses and evaluate whether they have enough money to cover the additional
bonus compensation. If not, they don’t pay a bonus that year. They hold meetings as soon as they
think that they cannot pay the bonus to explain the financial situation to employees.
Deferred Profit Sharing Plan: The farm contributes to a profit sharing plan for all employees.
Goal: To encourage cooperation among employees and to help employees save for retirement.
Criteria: Farm profits.
Amount paid: 5 – 6% of gross employee earnings for each employee.
Distribution: The farm contributes a percentage of profits through a third party administrator who
allocates and invests the contributions for the employees until they leave the company. Each Feb-
ruary, the company board of directors holds a meeting to evaluate the previous year’s profits and
determine if they have enough profits to contribute a minimum of 5% to the profit sharing plan. If
not, they don’t contribute to the profit sharing plan.
Notes from the Farmer...
“The primary motivation of the bonus is to encourage cooperation; to have people recognize that their col-
lective efforts are very important to our annual success. By offering a bonus we can encourage that level of
cooperation. It is evidence to the employee that the company is very interested in being successful.”
The bonus modifies behavior because it is tied
to the evaluation. The profit sharing is to foster
good cooperation – so if everybody cooperates
then we are going to make a decent profit.
—Central Coast Farmer
Page 14 ATTRA Beyond Basic Compensation
Employee Stock
Ownership Plan
(ESOP)
A small but growing num-
ber of farmers are participat-
ing in employee stock own-
ership plans. ESOPs are an
innovative way of achieving
a shared sense of ownership
for the farm and provide a
vehicle for potential farm
succession.
Under an employee stock
ownership plan, each
employee is an owner with
shares in the company. Sim-
ilar to profit sharing plans,
ESOPs contribute cash or shares to a com-
pany ESOP trust fund. Within this ESOP
trust, each employee receives shares based
on a pre-determined formula. After a period
of typically three to six years, employees are
eligible to cash out 10t0% of their shares
upon departure from the farm. (See the
Resources section, page 19, for more infor-
mation regarding ESOPs).
What are the goals of ESOPs?
• Increase employee commitment to
the farm
• Motivate employees to see themselves
as co-owners and engage in behaviors that
contribute to farm success
• Help employees save for retirement
• Provide a mechanism for the farm’s suc-
cession
ESOP variations
• Non-leveraged ESOP – With a non-lev-
eraged ESOP, the company simply contrib-
utes shares and/or cash to the ESOP trust
and employees receive cash or shares when
they leave the company.
• Leveraged ESOP – In a leveraged ESOP,
the business or ESOP trust borrows money
from a lender and uses the money for capital
investments or to buy out a retiring owner.
The ESOP trust pays back the loan with
annual tax-deductible contributions made
by the company to the trust. Employees
receive cash or shares when they leave the
company.
Factors to keep in mind with ESOPs
• ESOPs are a powerful tool for promot-
ing employee commitment to the farm and
dedication to farm success.
• An ESOP business can be 100% or only
partially owned by employees.
• ESOPs provide special tax benefits to
both employees and business owners.
• A leveraged ESOP provides an excellent
vehicle for farm succession with significant
tax benefits.
• ESOPs are most effective when com-
bined with an open-book management
approach that engages employees and edu-
cates them about farm finances.
• The set-up and ongoing management of
an ESOP require the assistance of a finan-
cial and legal consultant. ESOP set-up and
ongoing management expenses can be rela-
tively high.
• An ESOP requires an annual stock val-
uation to determine the price of the shares.
• The business must be prepared to buy
back shares when an employee leaves the
farm.
• ESOPs don’t allow for distribution
formulas that favor some workers. This
reduces perceptions of inequity, however
ESOPs alone are not as effective at reward-
ing specific behaviors or individual perfor-
mance because everyone receives the same
amount regardless of their perceived relative
“value” to the farm in terms of level of skill,
responsibility, or performance evaluation.
O
ther com-
panies do
not offer
this benefit and it is a
good thing to be
partial owner. The
longer that I stay
here, the more my
share of the company
will be worth.
—California
Farmworker
Page 15ATTRAwww.attra.ncat.org
On-Farm Example #5:
Employee Stock Ownership Plans
and Bonuses
Farm location: Central Coast
Farm type: Diversified vegetable crops
Number of employees: 30-50
Variable pay strategies: Informal bonuses, profit
sharing cash bonus, & an employee stock owner-
ship plan (ESOP)
Informal (spot) bonus: Periodically this farm provides an informal bonus when they have a big bulge
in production and need to get through a tough spot in harvesting.
Profit sharing cash bonus: Each manager receives a cash bonus based on farm profits as a part of
their overall compensation. The bonus is an incentive payment for farm managers because they have
more direct ability to affect the outcome of farm profits through their decision making.
ESOP: Currently employees own 8% of the farm through the ESOP.
Goal: To provide an incentive for employees, to engage employees to think like co-owners, and to
provide a mechanism for farm succession.
Criteria: Farm profits and desire to build the percentage of employee ownership to a significant
enough level to serve as an incentive for employees.
Amount paid: Annually, the primary farm owner contributes a combination of stock and cash to the
ESOP trust. The amount depends on farm profits. “In a bad year I may only contribute 1,000 shares of
stock and no cash and in a good year I have contributed 2,000 shares and $30,000 in cash.”
Distribution: Each employee is allocated a percentage of shares based on their proportional share
of the payroll; the shares are held in the trust until they leave the farm. Employees are entitled to the
full amount of their shares after a period of seven-years.
Notes from the Farmer…
“You have to meet a certain size of company and you have to have the temperament for ESOPs – being
interested in the concept of democratic management, shared ownership, and employee education. You
have to really believe in this kind of thing for it to be worthwhile. With a more direct profit sharing where
people actually get a check as a bonus, then you would see the results right away. But the idea with an
ESOP is that they get ownership and that is abstract. You have to take a long-term view and you can’t
expect immediate results. It takes five years or so for an ESOP to sink in…”
I realized that it was a good idea to try
to institutionalize things and de-personalize
the farm’s dependence on one person.
It is fairness. We are all in this together. It is
sort of appropriate that employees own a
certain percentage of the business.
—Central Coast Farmer
Being a partial owner makes me want to try
harder so the company can do better.
— California Farmworker
Page 16 ATTRA Beyond Basic Compensation
• Variable pay should only be used as a sup-
plement to fair wages, not a replacement.
• Identify key factors for farm success that
employees can control. These include specific
behaviors that contribute to increased farm
profits and areas for savings or increased effi-
ciency. Tie variable pay to these factors and
clearly communicate them to employees.
• Communicate in advance the specific
behaviors that are related to desired out-
comes. Let employees know how bonuses
are calculated, method of payment, and tim-
ing of payments. Show an example of how
the bonus or profit sharing is calculated so
employees can see the factors involved and
have clear expectations.
• Variable pay systems work best when
combined with a high degree of transpar-
ency about farm finances including annual
production targets, sales goals and actual
farm performance. This can be particularly
important in low profit years.
• Do not make mid-season changes to the
criteria or methods for calculating variable
pay. Review the variable pay system annu-
ally and make any necessary adjustments
between production seasons.
• Consult tax accountant about potential
tax benefits for spending more money in
variable pay to employees. Also, it is impor-
tant to check tax implications for employee
gifts and bonuses and inform employees
about tax liabilities.
• Try to avoid variable pay systems that
encourage employee competition rather than
cooperation.
• Beware of providing safety bonuses for
remaining accident-free. This can incentiv-
ize employees to avoid reporting accidents in
order to receive the bonus. However, if done
well, this type of bonus has the potential to
save employers’ money by reducing workers
compensation costs.
• Try to incorporate objective criteria
such as a systematic evaluation process that
involves multiple supervisors/mangers, per-
formance goals, or skill level attainment, to
reduce the level of subjectivity and potential
perception of favoritism.
• Variable pay is only one component of a
well-designed compensation package. For
more information about additional (mon-
etary and non-monetary) ways to increase
employee satisfaction through improving
employee relations, consult the resources
appendix.
Practical Considerations for All Variable Pay Systems
Understand what behaviors you are trying to generate or reinforce, and
reward those. It is pretty easy to reward the wrong things and then scratch your
head and say, “Why are we getting these weird behaviors?” Make sure what you are
rewarding is what you want to have happen.
—Sacramento Valley Farm Manager
Page 17ATTRAwww.attra.ncat.org
Step 1. Identify point categories
• Key employee levels. Set points for each
skill level.
Highly skilled = 150
Semi-skilled = 100
Entry level = 50
• Tenure. Set number of points per year worked.
2 points per year worked
Maximum points = 40 (for 20-year employee)
• Spot bonuses for skill development, exceptional
behavior, etc. Set number of points.
5 points each
Maximum points = 30
• Subtract points for employee file demerits for
tardiness, discipline issues, no shows.
-5 points each
Maximum points = -30
Step 2. Maximum point value = 220
Highly skilled (150) + 20-year employee (40)
+ 6 spot bonuses (30) = 220
Step 3. Total the employee points individually
and then add them together to get total
points for all employees.
Total points: Employee A (185) + Employee B (145)
+ Employee C (84) = 414
Step 4. Calculate individual employee points as
a percentage of total points for all employees.
Employee A: 185/414 = 0.45 x 100 = 45%
Employee B: 145/414 = 0.35 x 100 = 35%
Employee C : 84/414 = 0.20 x 100 = 20%
Step 5. Bonus pool = $4,000
Employee A: 0.45 x $4,000 = $1,800
Employee B: 0.35 x $4,000 = $1,400
Employee C: 0.20 x $4,000 = $800
Appendix I: Point-System Bonus Formula
Follow the steps below to develop a point-based bonus system to use with a pre-determined amount of
money available for the bonus pool. Calculate potential scenarios and make adjustments before implement-
ing. After the point categories are set, describe the process to employees at the beginning of the season.
Set Up a Point-Based Bonus System Using these Steps:
Step 1. Identify point categories and attach a maximum point value to each category based on relative
importance to farm operations.
Step 2. Determine maximum points.
Step 3. Total each employee’s points individually, and then total all employees’ points together. Adjust
points as necessary to provide appropriate weight to each category. (Do not adjust mid-season.)
Step 4. Determine employee points as a percentage of total points.
Step 5. Multiply employee percentage by total bonus pool.
Example of a Point-Based System
Employee Employee A Employee B Employee C
Skill level Highly skilled
(150 points)
Semi-skilled
(100 points)
Entry level
(50 points)
Tenure Employed for 10 years
(+ 20 Points)
Employed for 15 years
(+ 30 Points)
Employed for 2 years
(+ 4 Points)
Spot Bonuses 3 spot bonuses
@ 5 points each
(+ 15 points)
4 spot bonuses
@ 5 points each
(+ 20 points)
6 spot bonuses
@ 5 points each
(+ 30 points
Demerits no demerits
(- 0 points)
1 demerit @ 5 points
(- 5 points)
no demerits
(- 0 points)
Total Points 185 145 84
Page 18 ATTRA Beyond Basic Compensation
Step 1. Decide on performance evaluation criteria
(attitude, skill development, etc.)
Step 2. Create standardized evaluation form
Step 3. Develop scoring structure
(each performance evaluation = maximum of 5;
each demerit = 0.05 late, 0.25 no call, etc.)
Step 4. Develop skill-based multipliers based on
skill set, importance of position to farming opera-
tion, supervisory status, and consequence of person
leaving (e.g., field worker = 1, lead = 2, foreman = 3)
Step 5. Conduct performance evaluations
(supervisor, self-evaluation, or peer-evaluation)
Step 6. Review employee file and payroll
records for demerits (tardiness, not calling in,
timecard errors)
Step 7. Determine the composite score for
each employee based on performance
evaluations minus demerits
Step 8. Determine the employee base bonus
by multiplying the equivalent of wages for one
day by the composite score
Step 9. Calculate final bonus amount by
multiplying base bonus by skill-based multiplier
Employee & Calculations Employee A Employee A
Calculations
Employee B Employee B
Calculations
Performance Evaluation
Supervisor 1 4.5 4
Supervisor 2 5 3.75
Co-Worker 1 4.25 4.75
Total Performance
Evaluation Score 13.75
(4.5 +5 + 4.25)
= 13.75 12.5
(4+ 3.75 + 4.75)
= 12.5
Average Performance
Evaluation Score
13.75/3
= 4.6
12.5/3
= 4.2
Personnel File Demerit1
no call =
0.25 x 1 0.25
late 3 times
= 0.05 x 3 0.15
Composite Score 4.6 – 0.25
= 4.35
4.2 – 0.15
= 4.05
Bonus Base (Wages) $90 per day
($9/hr for 10 hrs)
$90 x 4.35
= $391.50
$150 per day
($15/hr for 10 hrs)
$150 x 4.05
= $607.50
Skill-Based Multiplier Field worker = 1 1 Foreman = 3 3
Final Bonus $391.50 x 1
= $391.50
$607.50 x 3
= $1,822.50
1
It is important to standardize the points for each type of demerit ahead of time to maintain consistency,
equity and clearly defined expectations.
Example of a Multi-Factor Bonus System
Follow the steps below to develop a multi-factor bonus system. Determine standardized scores and
calculate potential scenarios. If necessary, make adjustments before implementing. After the points are set,
describe the process to employees at the beginning of the season. This formula is not based on a
pre-determined amount of money in a bonus pool. Calculate maximum bonus for all employees to
determine the amount of money necessary to pay the bonus.
Appendix II: Multi-Factor Bonus with Multipliers Formula
Set Up a Multi-Factor Bonus System Using these Steps
Page 19ATTRAwww.attra.ncat.org
Resources
Farm Labor
Ag Help Wanted: Guidelines for Managing
Agricultural Labor
By H.P. Rosenberg et al. 2002
www.aghelpwanted.org
University of California
Agricultural Labor Management
By Gregorio Billikopf
www.cnr.berkeley.edu/ucce50/ag-labor
How to Stabilize Your Workforce and Increase Profits,
Productivity and Personal Satisfaction
By Suzanne Vaupel et al. 1995
http://anrcatalog.ucdavis.edu/Labor-Management
Relations/SA004.aspx
Farm Employers Labor Service (FELS)
Wage and Benefits Surveys
www.fels.org/Data/Survey/Surveys.htm
Ag Manager Info
Kansas State University
By Sarah Fogleman
www.agmanager.info/hr/compensation/default.asp
Agricultural Economics & Agribusiness Management
Michigan State University
By Vera Bitsch
www.msu.edu/~bitsch
CIRS Research
Positive Practices in Farm Labor Management:
Keeping Your Employees Happy and Your Production
Profitable
California Institute for Rural Studies
www.cirsinc.org/Documents/Pub0608.3.pdf
Best Labor Practices on Twelve California Farms:
Toward a More Sustainable Food System
By Ron Strochlic and Kari Hamerschlag 2006
www.cirsinc.org/Documents/Pub1205.3.pdf
Farm Labor Conditions on Organic Farms in California
By Strochlic, et al. 2008
California Institute for Rural Studies
www.cirsinc.org/Documents/Pub0608.1.pdf
General Human Resources
ERI Economic Research Institute
Distance Learning Center
Chapter 18 Incentive Pay Plans
www.eridlc.com/index.cfm?fuseaction=textbook.chpt18
World at Work
www.worldatwork.org/waw/home/html/home.jsp
Employee Stock Ownership Plans
National Center for Employee Ownership (NCEO)
www.nceo.org
The ESOP Association
www.esopassociation.org
Tax References
IRS Farmer’s Tax Guide
Publication 225
www.irs.gov/pub/irs-pdf/p225.pdf
DOL Frequently Asked Questions about Pension Plans
and ERISA
www.dol.gov/ebsa/faqs/faq_consumer_pension.html
IRS Guide on Profit Sharing
www.irs.gov/retirement/article/0,,id=108948,00.html
Incentive Pay Consulting
Ownership Thinking
www.ownershipthinking.com/otms.html
Page 20 ATTRA
Beyond Basic Compensation:
Using Bonuses, Profit Sharing,
and Employee Ownership to Motivate
and Retain Workers on Your Farm
RME-D7402565
Produced by California Institute for Rural Studies and
National Center for Appropriate Technology
© 2010 CIRS
Lisa Kresge, Editor
Karen Van Epen, Production
IP 360
Slot 360
Version 032210
This publication is available on the ATTRA website:
www.attra.ncat.org
To download it for free, go to:
www.attra.ncat.org/attra-pub/PDF/beyondbasic.pdf
To access it online, go to:
www.attra.ncat.org/attra-pub/beyondbasic.html
California Institute for Rural Studies is a nonprofit
research organization that works toward a rural California
that is socially just, economically balanced, and environ-
mentally sustainable. In keeping with a public-service
approach to research, CIRS disseminates its research find-
ings to policy makers, stakeholder organizations, and the
general public.
California Institute for Rural Studies
221 G Street, Suite 204
Davis, CA 95616
530-756-6555
www.cirsinc.org
The National Center for Appropriate Technology is a
private nonprofit organization that since 1976 has helped
people by championing small-scale, local and sustainable
solutions to reduce poverty, promote healthy communi-
ties, and protect natural resources. ATTRA—the National
Sustainable Agriculture Information Service—is a project
of NCAT, funded through the USDA Rural Business-Coop-
erative Service.
ATTRA / NCAT California Office
PO Box 2218
Davis, CA 95617
530-792-7338; 1-800-346-9140
www.attra.ncat.org
Another handbook produced by California Institute
for Rural Studies and National Center for
Appropriate Technology
Positive Practices in Farm Labor Management by
Erin Hardie and NCAT staff, 2008. This user-friendly
handbook provides growers with information about how
to implement a range of positive farm labor practices.
Included are specific strategies to improve employee sat-
isfaction and retention, and increase productivity while
reducing costs. The practices will improve access to mar-
kets seeking products from farms with fair labor prac-
tices. Based on findings from earlier CIRS research on
sustainable farms with positive farm labor conditions.
Available to download from CIRS or ATTRA.
Some of the other publications available from
California Institute for Rural Studies
Best Labor Practices on 12 California Farms: Toward
a More Sustainable Food System by Ron Strochlic and
Kari Hammerschlag, 2006. Based on case study research
on 12 California farms with a reputation for positive work-
place conditions, this report features a broad range of posi-
tive workplace practices that result in a more satisfied and
motivated workforce, and numerous benefits for grow-
ers, including increased retention, reduced training and
supervision costs, and increased revenues. The research
also identifies workplace conditions that farmworkers most
value, including many that are no- or low-cost, yet greatly
contribute to satisfaction and motivation.
California Water Stewards: Innovative On-Farm
Water Management Practices by Lisa Kresge and Katy
Mamen, 2009. The case study findings provide informa-
tion for growers interested in implementing more sus-
tainable water practices.
Water Stewardship: Ensuring a Secure Future for
California Agriculture by the California Agricultural
Water Stewardship Initiative workgroup, 2008. The
report calls for producers and policy-makers to recog-
nize the importance of agricultural water stewardship as
a key element of a strategy to better manage the state’s
dwindling water resources and reduce farmers’ reliance
on insecure inputs. Please visit www.agwaterstewards.org
for more information on this initiative.
Breaking Down Market Barriers for Small and Mid-
sized Organic Growers by Alida Cantor and Ron Stro-
chlic, 2009. Based on interviews and surveys with grow-
ers, buyers and others, the findings provide a detailed
picture of key marketing challenges with recommenda-
tions for improving marketing opportunities.

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Beyond Basic Compensation

  • 1. Using Bonuses, Profit Sharing and Employee Ownership to Motivate and Retain Workers on Your Farm Beyond Basic Compensation Produced by California Institute for Rural Studies (CIRS) & National Center for Appropriate Technology (NCAT) © 2010 CIRS RME-D7402565 Table of Contents Benefits of Variable Pay Systems.....................................................................................................3 Challenges to Implementing Effective Variable Pay Systems ..............................................4 Variable Pay in Farming Operations ..............................................................................................5 Types of Variable Pay on California Farms...................................................................................5 Formal Bonuses..........................................................................................................................6 Informal Bonuses.......................................................................................................................8 Employee Recognition: Gifts & Rewards....................................................................... 11 Profit Sharing ........................................................................................................................... 12 Employee Stock Ownership Plan (ESOP)-...................................................................... 14 Practical Considerations for All Variable Pay Systems.......................................................... 16 Appendix I: Point-System Bonus Formula..................................................................... 17 Appendix II: Bonus with Multipliers Formula................................................................ 18 Resources............................................................................................................................ 19 National Center for Appropriate Technology
  • 2. Page 2 ATTRA Beyond Basic Compensation A Publication of ATTRA – National Sustainable Agriculture Information Service • 1-800-346-9140 • www.attra.ncat.org Abstract With input costs and market prices continuing to add pressure to farming operations, the ability to maintain satisfied, engaged, and skilled employees who are famil- iar with the farming operation is becoming increas- ingly important. Of the different strategies growers can employ to increase employee satisfaction and retention, variable pay systems such as profit sharing, bonuses, and employee ownership appear to be some of the most important. This handbook provides an overview of variable pay strategies used on California farms, including formal and informal bonuses, profit sharing plans, and employee ownership plans. These strategies are highlighted in case- study examples. Also included are some practical consid- erations to keep in mind when implementing a variable pay system, ideas for engaging employees with bonuses, examples of non-monetary rewards, formulas for cal- culating bonuses, and resources for more information about compensating and managing farm employees. About this Publication and CIRS— California Institute for Rural Studies The information in this handbook is based on case-study research conducted by the California Institute for Rural Studies (CIRS). Interviews with farmers, farm managers and employees on five farms throughout California pro- vide the basis for the handbook. The California Institute for Rural Studies is a nonprofit social science research organization dedicated to promot- ing a rural California that is socially just, economically viable, and environmentally balanced. Founded in 1977, CIRS conducts applied research focused on promoting a more sustainable food system and improving conditions for agricultural workers. For more information about this handbook or the Cal- ifornia Institute for Rural Studies, or for information about where to get technical assistance to help you make changes on your farm, please contact: The California Institute for Rural Studies 221 G Street, Suite 204 Davis, CA 95616 Tel: 530-756-6555. Fax: 530-756-7429 E-mail: info@cirsinc.org www.cirsinc.org About ATTRA—National Sustainable Agriculture Information Service ATTRA offers hundreds of publications—many in Spanish—on organic and sustainable agriculture topics including marketing, crop production, processing, live- stock, composting, ecological soil & pest management, farm energy, and agroforestry. All these publications can be downloaded free of charge at www.attra.ncat.org. Paper copies can be ordered by calling 1-800-346-9140. The Spanish line is 1-800-411- 3222. ATTRA is a project of the National Center for Appropriate Technology (NCAT), see page 20. Acknowledgments We are sincerely grateful to the participating farmers and farmworkers for generously sharing their stories and insights that provide the basis for this handbook. Additionally we would like to thank the research- ers, human resource managers and consultants who provided the background context for our case-study research. Thanks also to Judith Redmond, Sarah Coddington, Rex Dufour (NCAT), and Lisa Kresge for the photographs used in this handbook. Funding for this project was provided by the Wash- ington State University Western Center for Risk Management Education and the USDA Coop- erative State Research Education and Exten- sion Service (CSREES). We are grateful for their support. This material is based upon work sup- ported by USDA/CSREES under Award Number 2007-49200-03892.
  • 3. Page 3ATTRAwww.attra.ncat.org A skilled, satisfied and stable labor force is essential to the success of most farm operations. Nonetheless, many farms experience turn-over with related financial losses due to the high cost of hiring and training new employees. With input costs and market prices continuing to add pressure to farming operations, the ability to main- tain satisfied, engaged, and skilled employees who are familiar with the farming operation is becoming increasingly important. There are a number of mechanisms agri- cultural employers can utilize to increase employee satisfaction and retention, including competitive wage structures and benefit pack- ages. Of the different strategies growers can employ to increase employee satisfaction and retention, variable pay systems such as profit sharing, bonuses, and employee ownership appear to be some of the most important. In fact, findings from a recent wage and ben- efit survey conducted by the California Insti- tute for Rural Studies identify profit shar- ing and bonuses as the strongest predictor of employee retention. (See the Resources section on page 19 for the link to the online report.) Respondents implementing profit sharing and bonuses reported five-year employee retention rates of 49%, compared with 34% among those not implementing those strategies. Benefits of Variable Pay Systems The benefits of properly implemented variable pay systems include: • Increased employee satisfaction, motivation, and retention • Increased productivity and cost-saving efficiencies • Cost savings through the promotion of desired behaviors (e.g., health and safety or IPM awareness) • Engaged and motivated workers throughout the year • Better cash flow management by spreading compensation payments out over the year or by providing compensation after harvest income is received • Improved interpersonal relations between growers & employees & among employees. Additionally, variable pay systems represent an important risk management strategy, pro- viding farmers with the ability to contain fixed labor costs in the face of lower than expected revenues and supplement wages when revenues are higher. This is especially important for the many California specialty crop growers, for whom labor costs represent a large percentage of expenses. Beyond Basic Compensation Using Bonuses, Profit Sharing, and Employee Ownership to Motivate and Retain Workers on Your Farm I t interests me that the company does well because if the company does not do well, workers will not benefit. If the company does better, we will get more benefits. —California Farmworker
  • 4. Page 4 ATTRA Beyond Basic Compensation Variable pay systems are also an important means of showing appreciation to employ- ees for their contributions to farm success. Variable pay systems can be an effective way for a farm owner to illustrate that they care about their employees’ well-being. They also promote and reward employees for tak- ing initiative, expanding their skill-set or assuming additional responsibilities, all of which can greatly contribute to the viability of farm operations. Additionally, variable pay systems can be important tools for retaining valuable employees, motivating employees during strenuous periods of the season, increasing teamwork and encouraging internal super- vision among employees, who have a vested interest in ensuring that co-workers are pro- ductive and refrain from activities that may result in losses. Finally, some variable pay systems have the potential to engage employ- ees to see the farm from the perspective of owners, which will encourage them to seek ways to maximize farm success. Challenges to Implementing Effective Variable Pay Systems When used thoughtfully, variable pay sys- tems provide numerous benefits to farm- ers and farmworkers alike. However, when not properly implemented, variable pay sys- tems can negatively impact farm operations by lowering worker morale and satisfaction. A lack of transparency regarding grower finances can result in mistrust when pay amounts are less than expected. At the same time, perceptions of inequitable distribution to workers can result in conflicts and resent- ment among workers, who often compare how much they have received. The variability of farm income, difficulty in measuring some farm outputs, and lack of employee control over factors that affect farm success (e.g. weather and market prices), make it difficult to implement variable or incentive pay systems in farming operations. The most common approach to variable pay is by paying for piece work. However, we do not discuss piece rate systems because they have been extensively discussed in other lit- erature. For more information on best prac- tices regarding piece work, see the University of California Agricultural Labor Manage- ment website listed in the Resources section on page 19. According to case study research conducted by the California Institute for Rural Studies (See Resources section, page 19), partici- pating farmworkers cited the importance of variable pay with respect to job satisfaction, productivity and retention. Site visits con- firmed that worker satisfaction and moti- vation were notably higher on farms with more organized, transparent and generous variable pay plans. However, farmworkers cited negative impacts when variable pay systems were not implemented properly, including mis- trust of growers claiming bad years, con- flicts among employees based on per- ceptions of inequitable distribution and reduced morale associated with lower than expected amounts. When asked about these issues, the major- ity of growers admitted to using very infor- mal approaches to calculating profit sharing and bonuses, and expressed high levels of interest in learning about more formal ways of doing so. According to Farmworkers… some variable pay systems have the potential to engage employees to see the farm from the perspective of owners, which will encourage them to seek ways to maximize farm success.
  • 5. Page 5ATTRAwww.attra.ncat.org Variable Pay in Farming Operations In spite of the difficulties with implementa- tion, the use of variable pay systems is fairly widespread, as reported by 43% of respon- dents to the Farm Employers Labor Service (FELS) wage and benefit survey. The pur- pose of this manual is 1) to provide farm- ers with an overview of a few of the differ- ent types of variable pay systems that can be effective tools for managing farm labor and 2) to highlight factors for consideration when implementing these systems. For farmers not currently implementing these systems, we hope this information will help you assess whether these strategies are appropriate for your farm operations. For farmers currently implementing vari- able pay systems, we hope you will gain some insight into ways to more effectively implement these systems and enhance your farm operations. One final caveat: while variable pay systems may work well on some farms, it is impor- tant to examine your specific operation to see if variable pay is an appropriate strategy for your farm. This manual covers three types of variable pay systems: bonuses, profit sharing and employee stock ownership plans (ESOPs). Each section provides an overview of a vari- able pay strategy including the key reasons for using the strategy and key factors to keep in mind when implementing the approach. Case study data collected from five Califor- nia farms accompanies each section. The case studies pro- vide a few examples of ways some farmers are using variable pay to maximize farm success. While not comprehensive of all variable pay options, these examples are intended to illus- trate how some farmers are addressing their labor needs through variable pay systems. Types of Variable Pay on California Farms The following pages offer an overview of the different types of variable pay systems: formal bonuses, informal bonuses, profit sharing, and employee stock ownership plans (ESOPs). Bonuses Bonuses are variable compensation beyond regular wages that is paid directly to an employee. Bonuses can be used to reward individual or group behavior or performance. There are two main types of bonuses: for- mal bonuses, and informal, or spot bonuses. Formal bonus systems are based on specific criteria outlined ahead of time, while infor- mal bonuses are random or unexpected. The main factors that differentiate these two types of bonuses are timing, degree of struc- ture, and employee expectation. Bonus compensation can be calculated based on a number of factors including the following: • Fixed dollar amounts per hour, day, quarter, or year • Percentage of employee income or farm profits • Dollar amount equivalent to a week or month salary • Tiered approaches based on percentage of sales or different years of service • Multi-factor approaches (see Appendices) T he tax code encourages us to give back to employees as much as possible to lower our tax burden. We want the people who are making the profit to benefit. We want people to be well paid. I think it is a very strong incentive. —Central Coast Farmer
  • 6. Page 6 ATTRA Beyond Basic Compensation Formal Bonuses A formal bonus is a consistent and antici- pated bonus given to recognize or reward employees for individual or farm perfor- mance. Formal bonuses are often structured, based upon a specific goal, and issued at a set time per year. (See Appendices for formulas to use in implementing formal bonuses.) What are the goals of a formal bonus? • Reward employees for their roles in the farm’s success • Recognize individual performance • Motivate specific behaviors Examples of formal bonuses • Retention—Retaining valuable employ- ees; rewarding years of service; celebrating an employment anniversary • Seasonal—Season’s end bonus for com- pleting the season or harvest; return bonus given at the beginning of the next season • Mid-season motivator—Given during the season to boost morale and motivate employees through the harvest • Annual—Birthday, holiday • Health and safety—Remaining accident- free; participating in a safety team or safety training; completing safety knowledge test • Skill development—Completing ESL program or tractor driving-skills test • Performance—Reducing equipment costs; increasing production Factors to keep in mind with formal bonuses • An annual bonus can become an expected component of overall compensa- tion and lose its effectiveness as an incen- tive. • As bonuses continue to increase for long term or highly skilled employees, the bonus pool continues to increase. Placing a ceiling cap on bonuses reduces their effec- tiveness. • Fluctuations in bonus amounts can cause dissatisfaction among employees, especially when bonuses are lower than previous years. • Perceived inequities can result in con- flict among employees and reduce morale. • Bonuses for seasonal employees can be particularly important in encourag- ing trained employees to continue returning every year until a full time position becomes available. I am interested in the finances of the company and what the owner says because it is important to know about the farm stand and the farmers’ mar- ket workers to clarify how the company works and how it is doing. It is impor- tant to me that I can contribute ideas and report about what is going on in the fields and discuss it with the supervisor because it helps the company and if it is something that affects the company in a bad way, then it is bad for us as well. — California Farmworker We pay mini- mum wage and use the bonus program to supplement that. That enables us to protect ourselves in a bad year, since once you raise the minimum wage you can’t go back. It gives us more flexibility. —Central Valley Farmer
  • 7. Page 7ATTRAwww.attra.ncat.org On-Farm Example #1: Formal Bonuses Farm location: Capay Valley Farm type: Diversified fruit & vegetable crops, flowers, livestock Number of employees: 50-60 Variable pay strategies: Three formal cash bonuses per year Mid-Season Motivator Bonuses: They pay two peak season bonuses to all employees. Goal: To show appreciation and reward employees for how hard they have worked and to motivate employees to continue working hard through the difficult time in the season. Criteria: The factors taken into consideration include longevity at the farm, employee skill level, and a subjective assessment of individual performance, effort, and attitude. Amount paid: For each mid-season bonus, they give a minimum of $25 up to $1,000 to people in key leadership positions. Distribution: Paid as a cash bonus in July and another in August. End-of-Season Cash Bonus: They pay an annual end-of-season bonus to all employees. Goal: To recognize and reward employees for their contribution to farm success. Criteria: Same as mid-season bonus (above). “The amount of bonus is a reflection about how we feel that the person has contributed. It is subjec- tive. We look at what we did the last time and we decide if it will be a little bigger or maybe we can’t make it bigger this time. The bonus could go lower if the employee did not perform well.” Amount paid: The year-end bonuses range from $200 to $6,000. Distribution: Each November they hold an end-of-season meeting to thank employees, review the year, and discuss any problems that may have affected the bonus. “We have a meeting with the whole crew. We tell them, ‘Thank you and this is what went really well this year. We saw you guys working really hard.’ Then we divide up the envelopes with the bonuses and each partner distributes the envelopes to show that we know each person’s name and who they are. In the years that we have had problems, we have talked about it and explained, ‘This is why the bonuses are going to be a bit smaller this year.’” The bonuses are really to thank our crew and to let them know that we have noticed and that we appreciate how hard they work. It is a great way for an owner to make the employees feel like they are getting a share. And if it is a good year, then they are going to get a bigger share than if it’s not a good year. —Capay Valley Farmer
  • 8. Page 8 ATTRA Beyond Basic Compensation Informal Bonuses (Spot Bonuses) An informal bonus is a casual or unexpected cash bonus given directly to an employee. Informal bonuses are the most personalized because they illustrate that an employer rec- ognizes and values individual employees and appreciates employee efforts. They are most effective when the reward is given immedi- ately following the event or behavior being recognized. What are the goals of an informal bonus? • Show appreciation for employee • Recognize individual employees • Reward specific behaviors that exceed normal job expectations Examples of informal bonuses • Exceptional behavior/performance—Rec- ognition of crop issue, pest problem or disease; outstanding behavior toward the safety of others; exemplary display of cooperation or team- work; exceptional display of leadership or performance • Employee ideas/sugges- tions—Efficiency improve- ments; problem-solving ideas • Special circumstances— Meeting a harvest crunch such as a CSA or farmers’ market deadline; work- ing late/early for frost control; preventing an accident; helping someone in need • Special occasion—Marriage; birth of a child; community service award Factors to keep in mind with informal bonuses • Informal bonuses can be difficult to track since they are often given on the spur of the moment. Developing a structured approach with a yearly budgeted amount for distribution can increase bonus program effectiveness. • It is important to standardize awards so that the awards are consistent for the same behavior. Each employee receives the same award for the same event or behavior. • Informal bonuses have the potential to cause dissatisfaction or decreased employee morale due to perceived inequities among employees. Creative Approaches for Engaging Employees with Bonuses • Develop a randomized drawing for bonuses prizes to motivate and engage employees. • Allow other employees to nominate co-workers for recognition to encourage teamwork and cooperation. • Develop a point system structure through which employees can collect points from spot bonuses and then redeem points for a cash bonus on a quarterly basis. • Allow employees to select bonus from a menu of options such as gift certificates, bonus gifts, and cash. • Engage employees in developing the bonus system. Have them help identify performance criteria and behaviors that improve farm performance or save money. We try com- municating to people that positive performance in the business is to their benefit as well as to ours. —Central Valley Farmer
  • 9. Page 9ATTRAwww.attra.ncat.org On-Farm Example #2: Combination System Farm location: Sacramento Valley Farm type: Field crops Number of employees: 180 Variable pay strategies: Formal cash bonus, informal cash bonuses, and a deferred profit-sharing plan Informal (Spot) Bonus: Occasionally the farm gives out an informal cash bonus. For example, they gave one employee a $100 spot bonus for preventing an accident between a distribution truck and a train. Formal Bonus: They pay an annual cash bonus to all employees. Goal: To reward employees for their individual performance. Criteria: Individual performance reviews and farm performance. Amount paid: The cash bonus runs around 2 - 12% of base pay. They determine the cash bonus by comparing the annual crop performance to their average yield per acre, calculated over time, and factor in each employee’s individual performance evaluation. Individuals with lower performance evaluations receive less cash bonus than they would otherwise. Employees employed for less than one year receive a pro-rated bonus. (See appendix for ideas for calculating bonuses). Distribution: Paid as a cash bonus in January or mid-February. “We do a year-end review on an individual and aggregate basis. At the annual meeting we present how we did as a company; we review the numbers with them, show them the yield and how we did.” Deferred profit sharing: The farm contributes to a profit-sharing plan for all employees. Goal: To help employees save for retirement and to reward employee contribution to farm success. Criteria: Farm profits. Amount paid: The farm contributes approximately 5% of wages depending upon pre-tax farm profits. In higher profit years they increase the amount shared with employees. Distribution: The farm contributes a percentage of profits to a profit sharing plan through a third party administrator who invests shares for employees. Employees may collect shares or roll shares into a separate retirement account when leaving the farm. Our fundamental core value is that you ought to share the success with those who helped bring it to you. It has a way of return- ing to you. The more successful you are, the more ability you have to share that success. —Sacramento Valley Farmer
  • 10. Page 10 ATTRA Beyond Basic Compensation On-Farm Example #3: Formal & Informal Bonuses Farm location: Central Valley Farm type: Diversified vegetable crops Number of employees: 60 - 100 Variable pay strategies: Informal & formal bonuses Informal (Spot) Bonus: This farm buys hamburgers or pizza for employees on days that they have to work overtime in order to make a harvest deadline. Birthday Bonus: They provide a birthday bonus for each employee. The employer explains, “I used to buy everyone a cake for their birthday, but now I give everyone a gift card to the grocery store for food only for their birthday.” Annual Bonus: They pay an annual year-end cash bonus to all permanent employees with 12 months of uninterrupted employment. Goal: To recognize and reward employees for leadership behaviors, high performance, attention to quality, proper care of equipment, and level of cooperation. Criteria: Employee skill level, comparison to the previous year’s bonus amount, and a subjective assessment of employee performance, ability to work independently, and level of cooperation. Amount paid: They give a minimum of $300 up to $4,000 to people in key leadership positions. Each November they evaluate the profit and loss report, compare them to the previous years, esti- mate upcoming capital expenses, and determine a target amount for the bonuses for that year. Distribution: Bonus checks are distributed at annual Christmas party. Seasonal Employee Bonus: At the annual Christmas party, they give a small bonus to employees who have not been employed for a full year. As the employer explains, “Everybody gets at least $50 regard- less of whether they have only worked here a week. Everybody deserves to have a Christmas dinner and that’s about all that $50 will buy anyways.” Notes from the Farmer... “Our bonus system is very top-loaded for people in key leadership positions. We are trying to reward people that are doing a superlative job, that are leading and are setting an example for other people. We reward the people who, if we lost them, might take us years to replace. Those people are in the top echelon in the bonus system. It becomes a subtle communication tool.” “The main challenge is when you have an off year and you can’t be as generous as you have in the past. It is very challenging to face your crew and give them a check that is significantly less than they are expecting... But, at the same time, it is our responsibility as the owners of the business to make sure that the business stays up and running and is sustainable.” We have a lot of longevity in our work- force. We have a lot of people who have worked for us for 25 years. People have a tendency to stay with us and that is the proof in the pudding for us. —Central Valley Farmer
  • 11. Page 11ATTRAwww.attra.ncat.org Employee Recognition: Gifts & Rewards Non-monetary gifts are another approach for providing bonus com- pensation to your employees. Non- monetary gifts have several advan- tages. For example, giving a gift can be more memorable to employees than cash especially if the gift is spe- cifically tailored to the employee. Additionally, when farm finances are tight, a special gift can have more impact than cash. Examples • Occasional food bags (provide a selection of staples such as tortillas, rice, beans, meat, fruit, etc.) • International phone cards • Pizza night (during busy times that keep employees working late) • Grocery gift cards (choose stores that are nearby or accessible without a car) • Hats, bandanas, or other popular clothing items used on the farm • Special gifts (TV, iPod, DVD player, etc.) Things to Keep in Mind • Non-monetary gifts/ rewards can help employees better differentiate a bonus from regular anticipated compensation. • Make sure the gift or reward is desired. Lower-income employees may prefer cash and migratory workers may not appreciate large items. • Giving a choice of prizes can help engage employees in the reward system and give them a sense of empowerment to make their own decisions about what they receive. • Some gift bonuses are sub- ject to taxes.Be sure to consult an accountant or the IRS Farmer’s Tax Guide (see Resources, page 19) regarding tax implications for the farm or farm employees.
  • 12. Page 12 ATTRA Beyond Basic Compensation Profit Sharing Profit sharing is a system by which a percentage of profits are shared with employees for their con- tribution to farm success. Based upon the assump- tion that employee per- formance contributes to farm performance, profit sharing plans aim to encourage employees to work toward increasing farm profits. Employees receive a share of profits using a pre-determined formula based upon a percentage of income, an equal distribution of shares among employ- ees, or an approach that incorporates multiple factors. There are two main approaches to profit sharing: 1) a cash-based profit sharing plan distributes a percentage of profits directly to an employee in a cash bonus on an annual, semi-annual, or quarterly basis and 2) a deferred profit sharing plan contributes a percentage of profits to a pooled or individ- ual retirement plan for employees. What are the goals of profit sharing? • Motivate employees to pay attention to factors and engage in behaviors that will increase profits • Increase employee commitment to and sense of investment in farm • Help employees save for retirement Profit-sharing variations • Standard profit sharing plans share a percentage of profits based upon positive organizational profits. • Gain sharing plans share a percentage of profits based on revenue gained from improvements in productivity over a desig- nated baseline level. • Cost savings plans share a percentage of revenue saved due to increased cost-saving efficiencies or lower operating costs compa- rable to a baseline year. Factors to keep in mind with profit sharing • Profit sharing can help draw the con- nection between farm profits and employee performance. • Profit sharing can address some of the conflict associated with perceived dispari- ties because it rewards employees based on a pre-determined and known formula rather than subjective evaluation. • Deferred profit sharing plans provide tax benefits to employees for retirement sav- ings. However, because they are not paid out immediately, deferred plans are less effective at connecting farm profits with individual behavior. • Profit sharing may be most effective if combined with a more immediate cash bonus system. • Clearly communicating the link be- tween employee behaviors, farm profits, and the profit sharing bonus improves plan effectiveness. • Profit sharing plans that defer money for retirement may not be attractive to all employees because they may not believe they will ever receive the money, they may be too young to appreciate the need to save for retirement, or employees may have a greater immediate need for the money. • Employee Retirement Income Security Act (ERISA) laws require that all employees are eligible to participate in the profit shar- ing plan. I am very interested in how the company spends money and how much money they have because how the company does affects everybody. —California Farmworker
  • 13. Page 13ATTRAwww.attra.ncat.org On-Farm Example #4: Formal Bonus and Profit Sharing Farm location: Central Coast Farm type: Nursery crops Number of employees: 60 - 105 Variable pay strategies: Formal bonus & deferred profit sharing plan Formal Bonus: They pay an annual bonus to all employees. Goal: To recognize individual employee performance. Criteria: A combination of individual employee performance evaluation scores and personnel/pay- roll records (tardiness, not calling in, time card errors, etc.). See appendices for example formulas for calculating bonuses. Amount paid: The maximum bonus for field workers is $500 or the equivalent of one week’s pay. For foremen, the bonus can be up to $5,000, or three weeks’ pay. For sales staff, the maximum pay is 20 - 25% of their gross earnings. Sales staff receives a bonus based on a percentage of net sales because their activities have a direct connection to sales. Distribution: The bonus is paid as an additional check in December. Each year they calculate the total cost of the bonuses and evaluate whether they have enough money to cover the additional bonus compensation. If not, they don’t pay a bonus that year. They hold meetings as soon as they think that they cannot pay the bonus to explain the financial situation to employees. Deferred Profit Sharing Plan: The farm contributes to a profit sharing plan for all employees. Goal: To encourage cooperation among employees and to help employees save for retirement. Criteria: Farm profits. Amount paid: 5 – 6% of gross employee earnings for each employee. Distribution: The farm contributes a percentage of profits through a third party administrator who allocates and invests the contributions for the employees until they leave the company. Each Feb- ruary, the company board of directors holds a meeting to evaluate the previous year’s profits and determine if they have enough profits to contribute a minimum of 5% to the profit sharing plan. If not, they don’t contribute to the profit sharing plan. Notes from the Farmer... “The primary motivation of the bonus is to encourage cooperation; to have people recognize that their col- lective efforts are very important to our annual success. By offering a bonus we can encourage that level of cooperation. It is evidence to the employee that the company is very interested in being successful.” The bonus modifies behavior because it is tied to the evaluation. The profit sharing is to foster good cooperation – so if everybody cooperates then we are going to make a decent profit. —Central Coast Farmer
  • 14. Page 14 ATTRA Beyond Basic Compensation Employee Stock Ownership Plan (ESOP) A small but growing num- ber of farmers are participat- ing in employee stock own- ership plans. ESOPs are an innovative way of achieving a shared sense of ownership for the farm and provide a vehicle for potential farm succession. Under an employee stock ownership plan, each employee is an owner with shares in the company. Sim- ilar to profit sharing plans, ESOPs contribute cash or shares to a com- pany ESOP trust fund. Within this ESOP trust, each employee receives shares based on a pre-determined formula. After a period of typically three to six years, employees are eligible to cash out 10t0% of their shares upon departure from the farm. (See the Resources section, page 19, for more infor- mation regarding ESOPs). What are the goals of ESOPs? • Increase employee commitment to the farm • Motivate employees to see themselves as co-owners and engage in behaviors that contribute to farm success • Help employees save for retirement • Provide a mechanism for the farm’s suc- cession ESOP variations • Non-leveraged ESOP – With a non-lev- eraged ESOP, the company simply contrib- utes shares and/or cash to the ESOP trust and employees receive cash or shares when they leave the company. • Leveraged ESOP – In a leveraged ESOP, the business or ESOP trust borrows money from a lender and uses the money for capital investments or to buy out a retiring owner. The ESOP trust pays back the loan with annual tax-deductible contributions made by the company to the trust. Employees receive cash or shares when they leave the company. Factors to keep in mind with ESOPs • ESOPs are a powerful tool for promot- ing employee commitment to the farm and dedication to farm success. • An ESOP business can be 100% or only partially owned by employees. • ESOPs provide special tax benefits to both employees and business owners. • A leveraged ESOP provides an excellent vehicle for farm succession with significant tax benefits. • ESOPs are most effective when com- bined with an open-book management approach that engages employees and edu- cates them about farm finances. • The set-up and ongoing management of an ESOP require the assistance of a finan- cial and legal consultant. ESOP set-up and ongoing management expenses can be rela- tively high. • An ESOP requires an annual stock val- uation to determine the price of the shares. • The business must be prepared to buy back shares when an employee leaves the farm. • ESOPs don’t allow for distribution formulas that favor some workers. This reduces perceptions of inequity, however ESOPs alone are not as effective at reward- ing specific behaviors or individual perfor- mance because everyone receives the same amount regardless of their perceived relative “value” to the farm in terms of level of skill, responsibility, or performance evaluation. O ther com- panies do not offer this benefit and it is a good thing to be partial owner. The longer that I stay here, the more my share of the company will be worth. —California Farmworker
  • 15. Page 15ATTRAwww.attra.ncat.org On-Farm Example #5: Employee Stock Ownership Plans and Bonuses Farm location: Central Coast Farm type: Diversified vegetable crops Number of employees: 30-50 Variable pay strategies: Informal bonuses, profit sharing cash bonus, & an employee stock owner- ship plan (ESOP) Informal (spot) bonus: Periodically this farm provides an informal bonus when they have a big bulge in production and need to get through a tough spot in harvesting. Profit sharing cash bonus: Each manager receives a cash bonus based on farm profits as a part of their overall compensation. The bonus is an incentive payment for farm managers because they have more direct ability to affect the outcome of farm profits through their decision making. ESOP: Currently employees own 8% of the farm through the ESOP. Goal: To provide an incentive for employees, to engage employees to think like co-owners, and to provide a mechanism for farm succession. Criteria: Farm profits and desire to build the percentage of employee ownership to a significant enough level to serve as an incentive for employees. Amount paid: Annually, the primary farm owner contributes a combination of stock and cash to the ESOP trust. The amount depends on farm profits. “In a bad year I may only contribute 1,000 shares of stock and no cash and in a good year I have contributed 2,000 shares and $30,000 in cash.” Distribution: Each employee is allocated a percentage of shares based on their proportional share of the payroll; the shares are held in the trust until they leave the farm. Employees are entitled to the full amount of their shares after a period of seven-years. Notes from the Farmer… “You have to meet a certain size of company and you have to have the temperament for ESOPs – being interested in the concept of democratic management, shared ownership, and employee education. You have to really believe in this kind of thing for it to be worthwhile. With a more direct profit sharing where people actually get a check as a bonus, then you would see the results right away. But the idea with an ESOP is that they get ownership and that is abstract. You have to take a long-term view and you can’t expect immediate results. It takes five years or so for an ESOP to sink in…” I realized that it was a good idea to try to institutionalize things and de-personalize the farm’s dependence on one person. It is fairness. We are all in this together. It is sort of appropriate that employees own a certain percentage of the business. —Central Coast Farmer Being a partial owner makes me want to try harder so the company can do better. — California Farmworker
  • 16. Page 16 ATTRA Beyond Basic Compensation • Variable pay should only be used as a sup- plement to fair wages, not a replacement. • Identify key factors for farm success that employees can control. These include specific behaviors that contribute to increased farm profits and areas for savings or increased effi- ciency. Tie variable pay to these factors and clearly communicate them to employees. • Communicate in advance the specific behaviors that are related to desired out- comes. Let employees know how bonuses are calculated, method of payment, and tim- ing of payments. Show an example of how the bonus or profit sharing is calculated so employees can see the factors involved and have clear expectations. • Variable pay systems work best when combined with a high degree of transpar- ency about farm finances including annual production targets, sales goals and actual farm performance. This can be particularly important in low profit years. • Do not make mid-season changes to the criteria or methods for calculating variable pay. Review the variable pay system annu- ally and make any necessary adjustments between production seasons. • Consult tax accountant about potential tax benefits for spending more money in variable pay to employees. Also, it is impor- tant to check tax implications for employee gifts and bonuses and inform employees about tax liabilities. • Try to avoid variable pay systems that encourage employee competition rather than cooperation. • Beware of providing safety bonuses for remaining accident-free. This can incentiv- ize employees to avoid reporting accidents in order to receive the bonus. However, if done well, this type of bonus has the potential to save employers’ money by reducing workers compensation costs. • Try to incorporate objective criteria such as a systematic evaluation process that involves multiple supervisors/mangers, per- formance goals, or skill level attainment, to reduce the level of subjectivity and potential perception of favoritism. • Variable pay is only one component of a well-designed compensation package. For more information about additional (mon- etary and non-monetary) ways to increase employee satisfaction through improving employee relations, consult the resources appendix. Practical Considerations for All Variable Pay Systems Understand what behaviors you are trying to generate or reinforce, and reward those. It is pretty easy to reward the wrong things and then scratch your head and say, “Why are we getting these weird behaviors?” Make sure what you are rewarding is what you want to have happen. —Sacramento Valley Farm Manager
  • 17. Page 17ATTRAwww.attra.ncat.org Step 1. Identify point categories • Key employee levels. Set points for each skill level. Highly skilled = 150 Semi-skilled = 100 Entry level = 50 • Tenure. Set number of points per year worked. 2 points per year worked Maximum points = 40 (for 20-year employee) • Spot bonuses for skill development, exceptional behavior, etc. Set number of points. 5 points each Maximum points = 30 • Subtract points for employee file demerits for tardiness, discipline issues, no shows. -5 points each Maximum points = -30 Step 2. Maximum point value = 220 Highly skilled (150) + 20-year employee (40) + 6 spot bonuses (30) = 220 Step 3. Total the employee points individually and then add them together to get total points for all employees. Total points: Employee A (185) + Employee B (145) + Employee C (84) = 414 Step 4. Calculate individual employee points as a percentage of total points for all employees. Employee A: 185/414 = 0.45 x 100 = 45% Employee B: 145/414 = 0.35 x 100 = 35% Employee C : 84/414 = 0.20 x 100 = 20% Step 5. Bonus pool = $4,000 Employee A: 0.45 x $4,000 = $1,800 Employee B: 0.35 x $4,000 = $1,400 Employee C: 0.20 x $4,000 = $800 Appendix I: Point-System Bonus Formula Follow the steps below to develop a point-based bonus system to use with a pre-determined amount of money available for the bonus pool. Calculate potential scenarios and make adjustments before implement- ing. After the point categories are set, describe the process to employees at the beginning of the season. Set Up a Point-Based Bonus System Using these Steps: Step 1. Identify point categories and attach a maximum point value to each category based on relative importance to farm operations. Step 2. Determine maximum points. Step 3. Total each employee’s points individually, and then total all employees’ points together. Adjust points as necessary to provide appropriate weight to each category. (Do not adjust mid-season.) Step 4. Determine employee points as a percentage of total points. Step 5. Multiply employee percentage by total bonus pool. Example of a Point-Based System Employee Employee A Employee B Employee C Skill level Highly skilled (150 points) Semi-skilled (100 points) Entry level (50 points) Tenure Employed for 10 years (+ 20 Points) Employed for 15 years (+ 30 Points) Employed for 2 years (+ 4 Points) Spot Bonuses 3 spot bonuses @ 5 points each (+ 15 points) 4 spot bonuses @ 5 points each (+ 20 points) 6 spot bonuses @ 5 points each (+ 30 points Demerits no demerits (- 0 points) 1 demerit @ 5 points (- 5 points) no demerits (- 0 points) Total Points 185 145 84
  • 18. Page 18 ATTRA Beyond Basic Compensation Step 1. Decide on performance evaluation criteria (attitude, skill development, etc.) Step 2. Create standardized evaluation form Step 3. Develop scoring structure (each performance evaluation = maximum of 5; each demerit = 0.05 late, 0.25 no call, etc.) Step 4. Develop skill-based multipliers based on skill set, importance of position to farming opera- tion, supervisory status, and consequence of person leaving (e.g., field worker = 1, lead = 2, foreman = 3) Step 5. Conduct performance evaluations (supervisor, self-evaluation, or peer-evaluation) Step 6. Review employee file and payroll records for demerits (tardiness, not calling in, timecard errors) Step 7. Determine the composite score for each employee based on performance evaluations minus demerits Step 8. Determine the employee base bonus by multiplying the equivalent of wages for one day by the composite score Step 9. Calculate final bonus amount by multiplying base bonus by skill-based multiplier Employee & Calculations Employee A Employee A Calculations Employee B Employee B Calculations Performance Evaluation Supervisor 1 4.5 4 Supervisor 2 5 3.75 Co-Worker 1 4.25 4.75 Total Performance Evaluation Score 13.75 (4.5 +5 + 4.25) = 13.75 12.5 (4+ 3.75 + 4.75) = 12.5 Average Performance Evaluation Score 13.75/3 = 4.6 12.5/3 = 4.2 Personnel File Demerit1 no call = 0.25 x 1 0.25 late 3 times = 0.05 x 3 0.15 Composite Score 4.6 – 0.25 = 4.35 4.2 – 0.15 = 4.05 Bonus Base (Wages) $90 per day ($9/hr for 10 hrs) $90 x 4.35 = $391.50 $150 per day ($15/hr for 10 hrs) $150 x 4.05 = $607.50 Skill-Based Multiplier Field worker = 1 1 Foreman = 3 3 Final Bonus $391.50 x 1 = $391.50 $607.50 x 3 = $1,822.50 1 It is important to standardize the points for each type of demerit ahead of time to maintain consistency, equity and clearly defined expectations. Example of a Multi-Factor Bonus System Follow the steps below to develop a multi-factor bonus system. Determine standardized scores and calculate potential scenarios. If necessary, make adjustments before implementing. After the points are set, describe the process to employees at the beginning of the season. This formula is not based on a pre-determined amount of money in a bonus pool. Calculate maximum bonus for all employees to determine the amount of money necessary to pay the bonus. Appendix II: Multi-Factor Bonus with Multipliers Formula Set Up a Multi-Factor Bonus System Using these Steps
  • 19. Page 19ATTRAwww.attra.ncat.org Resources Farm Labor Ag Help Wanted: Guidelines for Managing Agricultural Labor By H.P. Rosenberg et al. 2002 www.aghelpwanted.org University of California Agricultural Labor Management By Gregorio Billikopf www.cnr.berkeley.edu/ucce50/ag-labor How to Stabilize Your Workforce and Increase Profits, Productivity and Personal Satisfaction By Suzanne Vaupel et al. 1995 http://anrcatalog.ucdavis.edu/Labor-Management Relations/SA004.aspx Farm Employers Labor Service (FELS) Wage and Benefits Surveys www.fels.org/Data/Survey/Surveys.htm Ag Manager Info Kansas State University By Sarah Fogleman www.agmanager.info/hr/compensation/default.asp Agricultural Economics & Agribusiness Management Michigan State University By Vera Bitsch www.msu.edu/~bitsch CIRS Research Positive Practices in Farm Labor Management: Keeping Your Employees Happy and Your Production Profitable California Institute for Rural Studies www.cirsinc.org/Documents/Pub0608.3.pdf Best Labor Practices on Twelve California Farms: Toward a More Sustainable Food System By Ron Strochlic and Kari Hamerschlag 2006 www.cirsinc.org/Documents/Pub1205.3.pdf Farm Labor Conditions on Organic Farms in California By Strochlic, et al. 2008 California Institute for Rural Studies www.cirsinc.org/Documents/Pub0608.1.pdf General Human Resources ERI Economic Research Institute Distance Learning Center Chapter 18 Incentive Pay Plans www.eridlc.com/index.cfm?fuseaction=textbook.chpt18 World at Work www.worldatwork.org/waw/home/html/home.jsp Employee Stock Ownership Plans National Center for Employee Ownership (NCEO) www.nceo.org The ESOP Association www.esopassociation.org Tax References IRS Farmer’s Tax Guide Publication 225 www.irs.gov/pub/irs-pdf/p225.pdf DOL Frequently Asked Questions about Pension Plans and ERISA www.dol.gov/ebsa/faqs/faq_consumer_pension.html IRS Guide on Profit Sharing www.irs.gov/retirement/article/0,,id=108948,00.html Incentive Pay Consulting Ownership Thinking www.ownershipthinking.com/otms.html
  • 20. Page 20 ATTRA Beyond Basic Compensation: Using Bonuses, Profit Sharing, and Employee Ownership to Motivate and Retain Workers on Your Farm RME-D7402565 Produced by California Institute for Rural Studies and National Center for Appropriate Technology © 2010 CIRS Lisa Kresge, Editor Karen Van Epen, Production IP 360 Slot 360 Version 032210 This publication is available on the ATTRA website: www.attra.ncat.org To download it for free, go to: www.attra.ncat.org/attra-pub/PDF/beyondbasic.pdf To access it online, go to: www.attra.ncat.org/attra-pub/beyondbasic.html California Institute for Rural Studies is a nonprofit research organization that works toward a rural California that is socially just, economically balanced, and environ- mentally sustainable. In keeping with a public-service approach to research, CIRS disseminates its research find- ings to policy makers, stakeholder organizations, and the general public. California Institute for Rural Studies 221 G Street, Suite 204 Davis, CA 95616 530-756-6555 www.cirsinc.org The National Center for Appropriate Technology is a private nonprofit organization that since 1976 has helped people by championing small-scale, local and sustainable solutions to reduce poverty, promote healthy communi- ties, and protect natural resources. ATTRA—the National Sustainable Agriculture Information Service—is a project of NCAT, funded through the USDA Rural Business-Coop- erative Service. ATTRA / NCAT California Office PO Box 2218 Davis, CA 95617 530-792-7338; 1-800-346-9140 www.attra.ncat.org Another handbook produced by California Institute for Rural Studies and National Center for Appropriate Technology Positive Practices in Farm Labor Management by Erin Hardie and NCAT staff, 2008. This user-friendly handbook provides growers with information about how to implement a range of positive farm labor practices. Included are specific strategies to improve employee sat- isfaction and retention, and increase productivity while reducing costs. The practices will improve access to mar- kets seeking products from farms with fair labor prac- tices. Based on findings from earlier CIRS research on sustainable farms with positive farm labor conditions. Available to download from CIRS or ATTRA. Some of the other publications available from California Institute for Rural Studies Best Labor Practices on 12 California Farms: Toward a More Sustainable Food System by Ron Strochlic and Kari Hammerschlag, 2006. Based on case study research on 12 California farms with a reputation for positive work- place conditions, this report features a broad range of posi- tive workplace practices that result in a more satisfied and motivated workforce, and numerous benefits for grow- ers, including increased retention, reduced training and supervision costs, and increased revenues. The research also identifies workplace conditions that farmworkers most value, including many that are no- or low-cost, yet greatly contribute to satisfaction and motivation. California Water Stewards: Innovative On-Farm Water Management Practices by Lisa Kresge and Katy Mamen, 2009. The case study findings provide informa- tion for growers interested in implementing more sus- tainable water practices. Water Stewardship: Ensuring a Secure Future for California Agriculture by the California Agricultural Water Stewardship Initiative workgroup, 2008. The report calls for producers and policy-makers to recog- nize the importance of agricultural water stewardship as a key element of a strategy to better manage the state’s dwindling water resources and reduce farmers’ reliance on insecure inputs. Please visit www.agwaterstewards.org for more information on this initiative. Breaking Down Market Barriers for Small and Mid- sized Organic Growers by Alida Cantor and Ron Stro- chlic, 2009. Based on interviews and surveys with grow- ers, buyers and others, the findings provide a detailed picture of key marketing challenges with recommenda- tions for improving marketing opportunities.