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Cduniverse Case Study
1.
E Biz Class
Studycase : www.cduniverse.com By GwenaelleDoceul & Xavier Monpoix
2.
3.
For instance, the
old British TV show « a bit of Fry& Laurie » from the 80's isavailableat an attractive price. So are vynils by the american band « Queen »
4.
5.
CD UNIVERSE uses
Long Tail Model: illustrations
6.
CD UNIVERSE uses
Long Tail Model: illustrations
7.
8.
Availabilityalmostinstantaneous
9.
Links to
associatedproducts
10.
Relatively good prices
11.
12.
Giveawayoldfashionproductswhichmightbedifficult to sell
in regularretail stores
13.
Attractcustomersseeking non hit
items
14.
15.
Federate people around
a commoninterest in odlerproducts
16.
Engenderloyaltyfromcustomers by offeringscarceproducts
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