Sample content What is a strategic business plan? A strategic business plan is described as, “A guideline that competitively distinguishes a company’s products and services, target markets, customers, competition and resources required to deliver products with success to buyers” (GEMI, 2010, p. 1). A strategic business plan is the base for a company’s mission as well as organizes a firm for possible opportunities. A strategic business plan evaluates the organization’s resources as well as capabilities, evaluates the external atmosphere and links resources, and describes objectives in order to