Channel marketing portal
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This document discusses the need for companies to tightly manage their brand and channel partners through a channel marketing portal. It introduces a channel marketing portal solution that allows companies to control brand messaging and materials while empowering channel partners. The portal provides features like document management, direct mail marketing, and reporting to help companies grow sales and protect their brand without a large staff.
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Channel marketing portal
- 2. Should You Be Worried? • Millions spent building STRONG brand • “Approved” materials make it even stronger • Channel partners are doing their own thing • Can’t manage it without an army of help • Great brands can vaporize overnight
- 3. What is the Answer? Manage Your Channel s Grow Your Sales Protect Your Brand
- 4. The Solution is Here… Channel Marketing Portal Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials. Army of staff not required Automation gives you POWER!
- 5. Select Features Submit Orders - eCommerce - purchase order - corporate account Manage Responses - capture responses - track response rates - targeted micro-site Store Documents - multiple formats - multiple versions - production/non-production Create Documents - custom upload (Word/PDF) - template driven - online editing Manage Lists - import, export, sort, de-dup - merge, compare, search - do not mail (master) Purchase Lists - TransUnion - Acxiom/D&B - custom sources Track Production - processed - printed - mailed Track History - order details - production files - duplicate receipts Integrate Externally - manufacturing - accounting - CRM www.cendix.com CX mailing lists 3rd party lists response lists CRM DM portal query verify commit fulfillsnap-in response micro-site DM response electronic or pack & ship capture lead list manager print mail track control panels automated Web response (public Internet) prospect merchant telephone response intelligent mail future transaction lead nurturing Channel Marketing Portal video survey landing TBD TBD
- 6. System Overview Highlights & Capabilities Marketing Collateral Direct Mail Marketing Other Elements Channel Management Marketing Collateral Direct Mail Marketing Other Elements Channel Management
- 7. Marketing Collateral Collateral Library portal defined categories visual layout define personalization template library user view administrative tools
- 8. Marketing Collateral Managed Personalization portal defined categories controlled personalization production proof real-time
- 9. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
- 10. Direct Mail Marketing Load Mailing Lists APIclient upload Acxiom D & B Portal custom external portal custom list request Credit scored data (Experian, TransUnion, Equifax) also available
- 11. Direct Mail Marketing Manage Mailing Lists delete export de-dup merge compare search + Global or Local Do Not Market (DNM) List
- 12. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document document library portal defined categories group corporate user custom sharing/scope administrator or user load templates PDF Microsoft Word
- 13. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document list manager or user upload intelligent interactive list mapping
- 14. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document select list native Word mail-merge real-time production proof (PDF) view image open PDF email PDF
- 15. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document mailing schedule mailing options payment receipt sales order corporate account promo codes co-op funds electronic
- 16. Direct Mail Marketing Launch Campaigns approve proof submit order track campaign select list select document production tracking processed -> printed -> mailed intelligent mail barcode delivery reports
- 17. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
- 18. Other Items • Advertising guidelines • Training videos • Logo items • Seminars • Plus… Automate ANY Marketing Program!
- 19. Marketing Collateral Direct Mail Marketing Other Elements Channel Management System Overview Highlights & Capabilities
- 20. Channel Management Capture Responses Portal Capture (CRM push - optional) Lead Tracker PURL’s
- 22. Relax, the Solution is Here…Relax, the Solution is Here… Channel Marketing Portal Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials. Automation gives you POWER!
- 23. 501 4th Street, Suite 741 Lake Oswego, OR 97034 888.898.0062 www.cendix.com sales@cendix.com