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Are You An User Experience Designer

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Vinay Mohanty
Vinay Mohanty

A talk we had at Texity systems. Topics were “ Are you really a User Experience Designer ? The shift from product design to process design” Contents - what is user experience ? A bit of historical perspective - Who coined the term and what did he mean ? ( Don Norman coined this term) - how does IA, interaction design, usability, user research, relate to user experience ? - what is product user experience ? - how is different from user experience design of a service ? - if this is User Experience, then what exactly is customer experience ? - Should there be a designation called User Experience designer? - The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ? - Product design vs Process design - The notion of a User , and who is the Customer ….. can user and customer be same ? - A better term : DUX ( designing for user experience )

Design
1 de 101
The Series… K S
Yes …. U guessed it right ! You must be above 18 to watch further ….. Not really …. Enough of stupid KS jokes and branding
The Series… K S
The Series…
The heart or essence of what we are doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.webdesign.org/img_articles/9282/Heart-Blending.jpg
If we do not interact …. ,[object Object],[object Object],http://www.negotiationlawblog.com/heartbreak(1).jpg http://literatureisnotdead.com/merch/images/cover.jpg
An important note ,[object Object],[object Object]
An important note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An activity ,[object Object],[object Object]
“ Are you really a User Experience Designer ?” The shift from product design to process design a perspective
What are going to talk about … ,[object Object],[object Object],[object Object],[object Object],[object Object]
More > ,[object Object],[object Object],[object Object],[object Object],[object Object]
More > ,[object Object],[object Object]
Why is this interesting for me ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Only ….Designers are creative ,[object Object],[object Object],[object Object],[object Object]
Why is this interesting for me ? ,[object Object],[object Object],[object Object],[object Object]
When did this start for me ? ,[object Object],[object Object],[object Object]
Peter continues … ,[object Object]
Counter Arguments ,[object Object],[object Object]
Supporters ,[object Object]
Supporters ,[object Object]
Its just semantics …academic stuff … ,[object Object],[object Object]
Views ,[object Object],[object Object],[object Object]
An interesting bit of history : ,[object Object],[object Object]
Some more random views ,[object Object],[object Object],[object Object],[object Object]
“ Aha” experience – Alan Cooper ,[object Object],[object Object],[object Object]
Practical examples that we’ve all faced ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is responsible ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are we talking “system design” ? ,[object Object]
Are we talking “system design” ? ,[object Object]
How to deliver music to people? ,[object Object]
How to deliver music to people? ,[object Object]
System and User Environment Design ,[object Object],[object Object]
System and User Environment design ,[object Object],[object Object]
Lets try to define UX … ,[object Object],[object Object],[object Object],[object Object],[object Object]
The famous “UX elements” model
The now famous model
Opposition to jesse’s model ,[object Object],[object Object],[object Object]
Improving the model
The Forces/ Relationships
The old favorite
UX honeycomb ( Peter morville )
Details of honeycomb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is the honeycomb too much ? Desirable Useful Usable Value
Adding structure/direction to honeycomb ,[object Object],[object Object]
A digression ( bit of customer experience) ,[object Object],[object Object],[object Object]
A digression ( bit of customer experience) ,[object Object],[object Object]
Hidden slide…too much text not usable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UX wheel - Magnus Revang
UX wheel explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UX wheel explained ,[object Object],[object Object]
Too many UX models ? ,[object Object],Presenting “Miss User Experience” Inspired by comments from Radhika . Usability consultant , Texity Systems http://www.abc.net.au/reslib/200505/r48586_128144.jpg miss universe
Value of UX : holistic approach by (experience dynamics ) http://www.experiencedynamics.com/science_of_usability/usability_posters/user_experience/
 
Scary isn’t it !
The value of UX : holistic approach
 
Why design ? Do the math …(my personal favorite model ) ,[object Object],Kurt Lewin ( social psychologist )
Lets take an example - taken from Peter Boersama ,[object Object],[object Object]
An example : Big IA, shallow IA, shoulder IA ,[object Object],Deep vs shallow IA
An example : Big IA, shallow IA, shoulder IA The horizontal line overlaps with others where UX practitioners come
Who owns User experience ? ,[object Object],[object Object],[object Object]
Who owns User experience ? ,[object Object],[object Object],[object Object],[object Object]
Interactive system designers own UX ,[object Object],[object Object]
What are interactive systems ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shoulder IA (coming back to our example)
Business strategy vs Info. Architecture
Now lots of debates ..& some history ,[object Object],[object Object]
Experience design ,[object Object]
Experience design ,[object Object]
This one rocks ! ,[object Object],[object Object],Modified from www.baxleydesign.com/pdfs/dux03_baxleyUIModel.pdf
This one rocks !
Experience design
User Experience – wikipedia ,[object Object],[object Object]
User Experience – Don Norman ,[object Object],[object Object]
User Experience – Don Norman ,[object Object],[object Object]
Customer Experience – HBS review ,[object Object],[object Object],[object Object]
Customer experience ,[object Object],[object Object],[object Object]
Touch points of Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer experience ( as we see it today) product Service touch-points Service touch-points Customer experience design Design of product as well as services
Along came the consultants …invented terms ! ,[object Object],[object Object],[object Object],[object Object]
Product user experience product Service touch-points Service touch-points Product user experience design Design of product not services
Relationships ( User vs Customer ) ,[object Object],[object Object]
Relationships ( Customer vs User ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
a real world example … ,[object Object],[object Object],[object Object]
a real world example … ,[object Object],[object Object],[object Object],[object Object],[object Object]
A better term ,[object Object]
DUX ! The savior ,[object Object]
DUX ! The savior ,[object Object],[object Object]
Remember the scary diagram ? ,[object Object],[object Object]
DUX ! The savior ,[object Object]
DUX ! The savior ,[object Object],[object Object]
DUX ! The savior ,[object Object]
A brilliant summarization - RohanDsouza ,[object Object],[object Object],[object Object]
A brilliant summarization ,[object Object],[object Object]
A brilliant summarization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? Feedback ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main inspirations ,[object Object],[object Object],[object Object],[object Object]
& the awards go to …. (Sources) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
& the awards go to …. (inspirations) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
& if you really liked it …a bit to me ,[object Object],[object Object],[object Object],[object Object]

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